The Rebel's Guide to Email Marketing DJ Waldow's presentation at Explore Minneapolis - August 17, 2012: #GoToExplore #rebelsguide http://ar.gy/rebelsguide

1. The Rebel’s Guide to Email Marketing
DJWaldow
@djwaldow
August 29, 2012

6. DJ Waldow
WaldowSocial.com
@djwaldow
waldowsocial.com/email ar.gy/rebelsguide

7. w a l d o w
SOCIAL

8. Over the next 20+ minutes...
✓Email is NOT dead
✓Email marketing “rules”
✓Being a rebel and breaking the rules
✓A word about best practices

9. slideshare.net/djwaldow

10. How many of you have ...

11. How often do you use
each of the following?

12. 91% of people use
email at least daily

13. Preferred channel for permission-based
promotional messages
Channels used most frequently for
personal written communications

14. 77% of people
prefer email for
marketing messages
(direct mail is the next closest ... at 9%)

15. $40.56
Source:The Magill Report

16. Source:The Magill Report
Compared to the ROI of:
• Search - $22.24
• Internet Ads - $19.72
• Mobile - $10.51
• Catalogs - $7.30

17. Email is not dead. In fact, it’s
THRIVING. #GoToExplore

18. You should NEVER ...
Email marketing “rules”

19. You should ALWAYS ...
Email marketing “rules”

20. You should NEVER use ALL CAPS
or the word “free” or (gasp!) FREE IN
ALL CAPS in an email subject line.

26. Which one is the
winning subject line?

30. How is that possible?

31. It’s okay to use ALL CAPS as well
as the word “free” in an email
subject line. #GoToExplore

32. You should NEVER use a
popup on your website or
blog to collect email opt-ins.

38. funny or DIE

39. funny or DIE
• Thousands of new email addresses
added every day.
• Current list is over 1 million email
addresses.

40. funny or DIE
Popup accounts for
75-80% of list growth!
“To this day, after 4 years, I have not heard anything
[negative] about it.”
- Patrick Starzan, VP of Marketing & Distribution

41. Details in this blog post & as well as this follow up
Flickr: Chris Penn
• 30 signups per month prior
to popup.
• Once installed, average shot
up to 133
•As of Feb ’11, trending at 250
per month.
• 733% increase in
subscribers.
ChristopherSPenn.com

42. Flickr: Chris Penn
ChristopherSPenn.com
Details in this blog post

43. Most people hate popups. But what
if they worked? #GoToExplore

44. If you learned nothing else over the past
20+ minutes, please don’t forget this.

45. Best practices are those that are best
for YOUR audience #GoToExplore

46. “There’s a rebel lying deep in my
soul.Anytime anybody tells me the
trend is such and such, I go the
opposite direction. I hate the idea
of trends. I hate imitation; I have a
reverence for individuality.”
- Clint Eastwood

47. DJ Waldow
WaldowSocial.com
@djwaldow
waldowsocial.com/email
ar.gy/rebelsguide