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Social Media Marketing for entrepreneurs

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Delfin Vassallo ☁️
Delfin Vassallo ☁️

Seminar by Delfin Vassallo at international Entrepreneurship Conference, Riga, Latvia. April 2010

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Social Media Marketing International Entrepreneurship Conference ‘Baltic Spark’ April 17, 2010 - Riga, Latvia Delfin Vassallo For entrepreneurs
 
 
 
How Social Media Marketing works? ,[object Object],*Razorfish TM http://www. razorfish .com/ Photo by Ricardo Carre ón http://www. flickr .com/photos/carreon/4497349050/ ,[object Object],[object Object],[object Object]
The Rules of the Game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo by Skene http://www. flickr .com/photos/skene/3743369194/in/set-72157616956939008/
How do I choose which Social Media use? And that they’d be suitable for me
Choosing your Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps to choose your SM Social technographics tools: www. forrester . com/Groundswell/profile_tool .html www. quantcast .com http://www. alexa . com/topsites/
Steps to choose your SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo by Benny Bnut http://www. flickr .com/photos/bvcphoto/4044750742/
Steps to choose your SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Baltics’ websites Source: Alexa ranking for Apr 2010 http://www. alexa . com/topsites/countries Google.lt Google.ee Draugiem.lv Plius.lt Rate.ee Facebook.com Linkomanija.net Live.com Apollo.lv Wikipedia.org Wikipedia.org Wikipedia.org Draugas.lt Hot.ee Tvnet.lv Irytas.lt Orkut.com One.lv Yahoo.com Postimees.ee Ss.lv Delfi.lt Neti.ee Delfi.lv One.lt Delfi.ee Google.com YouTube.com Facebook.com YouTube.com Google.com YouTube.com Inbox.lv Facebook.com Google.com Google.lv Lithuania Estonia Latvia
[object Object]
 
Niche platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo by Ricardo Carre ón http://www.flickr.com/photos/carreon/2925070150/in/set-72157594578350003/
Establishing your online properties The new Real Estate!
Building your properties to generate leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Create a blog to start and join conversations Establish a Twitter account Create Linked In & Facebook groups Cross link your properties Measure SM accounts & website traffic
 
 
Measuring results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Sometrics: http://www.sometrics.com/ Top tools for Social Media monitoring: http://socialmediatoday.com/SMC/155299 Measuring Social Media: http://www.djvassallo.com/2009/11/measuring-social-media.html
Measuring ‘Sentiment’ ,[object Object],[object Object],[object Object],SIM Score* = Sentiment for the brand + Conversation share *Razorfish TM http://www. razorfish .com/ Download Fluent from Shiv Singh blog http://www. goingsocialnow .com/ Photo by Ricardo Carre ón http://www. flickr .com/photos/carreon/2501134102/in/set-72157594578350003/
Last word on Social Media measurement ,[object Object],[object Object],[object Object],Photo by Ricardo Carre ón http://www. flickr .com/photos/carreon/430882134/in/set-72157600049454148/
Basic resources & insights Social Media Actuality Mashable http://mashable.com/ Social Media Today http://www.insidefacebook.com/ Chris Brogan www.chrisbrogan.com Read Write Web http://www.readwriteweb.com/ Books Let’s Talk, Social Media for Small Business: http://www. ducttapemarketing .com/blog/2008/11/13/free-social-media-for-business-ebook/ Social Media Marketing for Dummies: http://www. amazon .com/gp/product/0470289341? ie=UTF8 &tag=sommeindia-20& linkCode=as2 &camp=1789&creative=9325& creativeASIN=0470289341 Social Media monitoring tools Social Mention: http://www. socialmention .com/ SWIX: http://www. swixhq .com/ Xinu: http: //xinureturns .com/ Social Networking Media ROI calculator: http://www. dragonsearchmarketing .com/online-marketing-strategy/social-media-marketing/social-media-roi-calculator Radian 6: http://www.radian6.com/ Hub Spot: http://www. hubspot .com/ Facebook Inside Facebook http://www.insidefacebook.com/
Keep in touch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Marketing for entrepreneurs

  • 1. Social Media Marketing International Entrepreneurship Conference ‘Baltic Spark’ April 17, 2010 - Riga, Latvia Delfin Vassallo For entrepreneurs
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  • 7. How do I choose which Social Media use? And that they’d be suitable for me
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  • 12. Top Baltics’ websites Source: Alexa ranking for Apr 2010 http://www. alexa . com/topsites/countries Google.lt Google.ee Draugiem.lv Plius.lt Rate.ee Facebook.com Linkomanija.net Live.com Apollo.lv Wikipedia.org Wikipedia.org Wikipedia.org Draugas.lt Hot.ee Tvnet.lv Irytas.lt Orkut.com One.lv Yahoo.com Postimees.ee Ss.lv Delfi.lt Neti.ee Delfi.lv One.lt Delfi.ee Google.com YouTube.com Facebook.com YouTube.com Google.com YouTube.com Inbox.lv Facebook.com Google.com Google.lv Lithuania Estonia Latvia
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  • 16. Establishing your online properties The new Real Estate!
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  • 23. Basic resources & insights Social Media Actuality Mashable http://mashable.com/ Social Media Today http://www.insidefacebook.com/ Chris Brogan www.chrisbrogan.com Read Write Web http://www.readwriteweb.com/ Books Let’s Talk, Social Media for Small Business: http://www. ducttapemarketing .com/blog/2008/11/13/free-social-media-for-business-ebook/ Social Media Marketing for Dummies: http://www. amazon .com/gp/product/0470289341? ie=UTF8 &tag=sommeindia-20& linkCode=as2 &camp=1789&creative=9325& creativeASIN=0470289341 Social Media monitoring tools Social Mention: http://www. socialmention .com/ SWIX: http://www. swixhq .com/ Xinu: http: //xinureturns .com/ Social Networking Media ROI calculator: http://www. dragonsearchmarketing .com/online-marketing-strategy/social-media-marketing/social-media-roi-calculator Radian 6: http://www.radian6.com/ Hub Spot: http://www. hubspot .com/ Facebook Inside Facebook http://www.insidefacebook.com/
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Notas do Editor

  1. Photo of two persons secreting dynamic: Ask randomly who knows a good accountant, because now I should prepare my financial statements to request financing Are you sure is he good? Friend of who? I was thinking on my brother in law, but if you say this one is assurance specialist…
  2. Scan conversations looking for members in need of advice about your field (set up alerts with key terms, and competitors name + word "sucks") Re-tweet relevant information (not from your competitors pls!)