SlideShare uma empresa Scribd logo
1 de 26
Baixar para ler offline
Digital Marketing International Entrepreneurship Conference ‘Baltic Spark’ April 17, 2010 - Riga, Latvia Delfin Vassallo Your gateway to international markets
Business going international ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success stories?  ,[object Object],[object Object],[object Object],[object Object]
Traditional Marketing vs. Digital Marketing And how does it fit on my business?
Traditional Marketing  Brand Marketing Direct Marketing Mainstream Media
Marketing in the Internet era Brand Marketing Direct Marketing Mainstream Media
Your opportunity “… if your consumers trust their friends more than big brands, you have to become more like their friends to earn their trust.” Shiv Singh  VP & Global Social Media Lead, Razorfish “ Consumers are tired of engaging with large, impersonal brands and often turn against them in the web… The economic downturn is accelerating the use of social media because people are placing more value in the recommendations of their friends than they are in big business.” The Economist & 2009 Edelman Trust Barometer
Traditional Marketing Campaign Development Evaluating Executing Planning Creating
Digital Marketing Defining strategies Company personality Business development input Developing concepts Choosing tools Effectiveness Objectives achieved Evaluation parameters Benchmark parameters Adjust performance Implementing CRM Influencing Engaging Evaluating Involving Planning Creating Measuring
Digital Marketing is different Example from  www.HubSpot.com
Digital Marketing is based on: *More info  www. HubSpot .com  **Razorfish TM  www. razorfish .com   Inbound Marketing* Social Influence Marketing**  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From where do I start? And where  to continue?
Do your strategy Where are we? > Where we want to be? > How do we get there?
Where is your market? Research by country: Internet use Popular sites Local niches
Doing your strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Define your objectives Choose your tactics & tools Execute for engagement Track the results
Choose your tactics & tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo by Skene  http://www.flickr.com/photos/skene/2691689029/in/photostream/
Website developing dimensions Business dimension: How website fits on Marketing strategy? Define KPIs & its measurement Technical dimension: Programming Hosting Maintenance Website  effectiveness Visual dimension: Web design Look & feel Corporate identity
Questions to do before creating a website Source: Seth Godin’s blog:  http: //sethgodin . typepad .com/   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of websites: online brochure
Types of websites: corporate
Types of websites: online store
Types of websites: online services
Types of websites: SaaS
Create your webhub ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* European Interactive Advertising Association:  http://www. eiaa .net/   ** Writing engaging content:  http://www. conversationagent .com/2009/06/writing-engaging-content.html   50 Content ideas that create buzz:  http://www. conversationagent .com/2009/04/50-content-ideas-the-create-buzz.html
Worth to read Digital Marketing insights Going Social Now by Shiv Singh  http://www. goingsocialnow .com/   Jeremiah Owyang  www.web-strategist.com/blog   Valeria Maltoni  www.conversationagent.com Hub Spot blog  http://blog.hubspot.com/ Duct Tape Marketing  http://www.ducttapemarketing.com/blog/   Online Marketing blog  http://www.toprankblog.com/ Marketing Sherpa (thoughtful research)  http://www.marketingsherpa.com/ Enterprise 2.0  50+ Enterprise 2.0 case studies:  http://www. jmorganmarketing .com/collection-enterprise-2-0-case-studies-examples/
Keep in touch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Mais procurados

Digital marketting.ppt
Digital marketting.pptDigital marketting.ppt
Digital marketting.pptMDABDULLAKHAN
 
Digital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanDigital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
 
Digital marketing-overview-top-20-marketing-strategies
Digital marketing-overview-top-20-marketing-strategiesDigital marketing-overview-top-20-marketing-strategies
Digital marketing-overview-top-20-marketing-strategiesManish Chaudhary
 
Display Advertising in Digital Marketing
Display Advertising in Digital MarketingDisplay Advertising in Digital Marketing
Display Advertising in Digital MarketingDelitaGading
 
The Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationThe Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
 
Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Vbout.com
 
Digital Marketing PPT.pdf
Digital Marketing PPT.pdfDigital Marketing PPT.pdf
Digital Marketing PPT.pdfTanuThakur38
 
Advantages of Digital Marketing
Advantages of Digital MarketingAdvantages of Digital Marketing
Advantages of Digital Marketingmarkrees291
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketingDigital Shende
 
Fundamental Of Digital Marketing- Full Guideline
Fundamental Of Digital Marketing- Full GuidelineFundamental Of Digital Marketing- Full Guideline
Fundamental Of Digital Marketing- Full GuidelineKhondokarAbdullah
 
Digital marketing presentation
 Digital marketing presentation Digital marketing presentation
Digital marketing presentationKAMINIGARUD
 
Fundamental Of Digital Marketing
Fundamental Of Digital MarketingFundamental Of Digital Marketing
Fundamental Of Digital MarketingMayuri Ambavane
 
Digital marketing
Digital marketingDigital marketing
Digital marketingsangeeta454
 

Mais procurados (20)

Digital marketting.ppt
Digital marketting.pptDigital marketting.ppt
Digital marketting.ppt
 
Digital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanDigital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak Bardhan
 
Digital marketing Presentation
Digital marketing PresentationDigital marketing Presentation
Digital marketing Presentation
 
Digital marketing-overview-top-20-marketing-strategies
Digital marketing-overview-top-20-marketing-strategiesDigital marketing-overview-top-20-marketing-strategies
Digital marketing-overview-top-20-marketing-strategies
 
Display Advertising in Digital Marketing
Display Advertising in Digital MarketingDisplay Advertising in Digital Marketing
Display Advertising in Digital Marketing
 
The Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationThe Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig Presentation
 
Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023
 
Digital Marketing PPT.pdf
Digital Marketing PPT.pdfDigital Marketing PPT.pdf
Digital Marketing PPT.pdf
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Advantages of Digital Marketing
Advantages of Digital MarketingAdvantages of Digital Marketing
Advantages of Digital Marketing
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketing
 
Fundamental Of Digital Marketing- Full Guideline
Fundamental Of Digital Marketing- Full GuidelineFundamental Of Digital Marketing- Full Guideline
Fundamental Of Digital Marketing- Full Guideline
 
Digital Marketing Career Scope
Digital Marketing Career ScopeDigital Marketing Career Scope
Digital Marketing Career Scope
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital entrepreneurship
Digital entrepreneurshipDigital entrepreneurship
Digital entrepreneurship
 
Digital marketing presentation
 Digital marketing presentation Digital marketing presentation
Digital marketing presentation
 
Fundamental Of Digital Marketing
Fundamental Of Digital MarketingFundamental Of Digital Marketing
Fundamental Of Digital Marketing
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
Effectiveness of digital Marketing
Effectiveness of digital MarketingEffectiveness of digital Marketing
Effectiveness of digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 

Destaque

The skills needed to become a digital entrepreneur
The skills needed to become a digital entrepreneurThe skills needed to become a digital entrepreneur
The skills needed to become a digital entrepreneurDaniel Jarjoura
 
Example Business Plan - Politeknik
Example Business Plan - PoliteknikExample Business Plan - Politeknik
Example Business Plan - Politekniknormaisarah71
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationAndrew Schwartz
 
Maximizing Digital Marketing for Entrepreneur
Maximizing Digital Marketing for EntrepreneurMaximizing Digital Marketing for Entrepreneur
Maximizing Digital Marketing for EntrepreneurVidiyama Sonekh
 
Digital Entrepreneurship Cyprus
Digital Entrepreneurship CyprusDigital Entrepreneurship Cyprus
Digital Entrepreneurship CyprusAnima Slides
 
Social Media Marketing for entrepreneurs
Social Media Marketing for entrepreneursSocial Media Marketing for entrepreneurs
Social Media Marketing for entrepreneursDelfin Vassallo ☁️
 
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerce
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSincerely Social: The Real Benefits of Social Media Marketing for E-commerce
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSandi Garcia
 
Entrepreneurship (1)
Entrepreneurship (1)Entrepreneurship (1)
Entrepreneurship (1)Viruss Paan
 
Keusahawanan sosial
Keusahawanan sosialKeusahawanan sosial
Keusahawanan sosialFatin Azma
 
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)Alexandru Rada
 
Igniting Young Minds – for Entrepreneurship - Opportunities/Scope of Entrepr...
Igniting Young Minds – for Entrepreneurship  - Opportunities/Scope of Entrepr...Igniting Young Minds – for Entrepreneurship  - Opportunities/Scope of Entrepr...
Igniting Young Minds – for Entrepreneurship - Opportunities/Scope of Entrepr...Resurgent India
 
Presentation Hotel Website Marketing Be Curious V3
Presentation Hotel Website Marketing Be Curious V3Presentation Hotel Website Marketing Be Curious V3
Presentation Hotel Website Marketing Be Curious V3CiaranDelaney
 
Proposal bull hotel website design & development
Proposal bull hotel website design & developmentProposal bull hotel website design & development
Proposal bull hotel website design & developmentmikerogerhexagon
 
Digital Marketing Success for Travel and Tourism Websites
Digital Marketing Success for Travel and Tourism WebsitesDigital Marketing Success for Travel and Tourism Websites
Digital Marketing Success for Travel and Tourism Websitestrainingaid
 
Digital Marketing for the Travel Industry in the Web 2.0. Scenario
Digital Marketing for the Travel Industry in the Web 2.0. ScenarioDigital Marketing for the Travel Industry in the Web 2.0. Scenario
Digital Marketing for the Travel Industry in the Web 2.0. Scenariodelhibloggers
 
Social Media Marketing for the Tourism Industry
Social Media Marketing for the Tourism IndustrySocial Media Marketing for the Tourism Industry
Social Media Marketing for the Tourism IndustryValentina Trikounaki
 
Andrej Pancik - Scaling e-commerce with marketing automation
Andrej Pancik - Scaling e-commerce with marketing automationAndrej Pancik - Scaling e-commerce with marketing automation
Andrej Pancik - Scaling e-commerce with marketing automationMarketing Festival
 

Destaque (20)

The skills needed to become a digital entrepreneur
The skills needed to become a digital entrepreneurThe skills needed to become a digital entrepreneur
The skills needed to become a digital entrepreneur
 
Example Business Plan - Politeknik
Example Business Plan - PoliteknikExample Business Plan - Politeknik
Example Business Plan - Politeknik
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint Presentation
 
Maximizing Digital Marketing for Entrepreneur
Maximizing Digital Marketing for EntrepreneurMaximizing Digital Marketing for Entrepreneur
Maximizing Digital Marketing for Entrepreneur
 
Digital Entrepreneurship Cyprus
Digital Entrepreneurship CyprusDigital Entrepreneurship Cyprus
Digital Entrepreneurship Cyprus
 
Social Media Marketing for entrepreneurs
Social Media Marketing for entrepreneursSocial Media Marketing for entrepreneurs
Social Media Marketing for entrepreneurs
 
CIO EC302
CIO EC302CIO EC302
CIO EC302
 
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerce
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSincerely Social: The Real Benefits of Social Media Marketing for E-commerce
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerce
 
Entrepreneurship (1)
Entrepreneurship (1)Entrepreneurship (1)
Entrepreneurship (1)
 
Keusahawanan sosial
Keusahawanan sosialKeusahawanan sosial
Keusahawanan sosial
 
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
 
Igniting Young Minds – for Entrepreneurship - Opportunities/Scope of Entrepr...
Igniting Young Minds – for Entrepreneurship  - Opportunities/Scope of Entrepr...Igniting Young Minds – for Entrepreneurship  - Opportunities/Scope of Entrepr...
Igniting Young Minds – for Entrepreneurship - Opportunities/Scope of Entrepr...
 
Tugas entrepreunership BSI
Tugas entrepreunership BSITugas entrepreunership BSI
Tugas entrepreunership BSI
 
Presentation Hotel Website Marketing Be Curious V3
Presentation Hotel Website Marketing Be Curious V3Presentation Hotel Website Marketing Be Curious V3
Presentation Hotel Website Marketing Be Curious V3
 
Proposal bull hotel website design & development
Proposal bull hotel website design & developmentProposal bull hotel website design & development
Proposal bull hotel website design & development
 
Digital Marketing Success for Travel and Tourism Websites
Digital Marketing Success for Travel and Tourism WebsitesDigital Marketing Success for Travel and Tourism Websites
Digital Marketing Success for Travel and Tourism Websites
 
Digital Marketing for the Travel Industry in the Web 2.0. Scenario
Digital Marketing for the Travel Industry in the Web 2.0. ScenarioDigital Marketing for the Travel Industry in the Web 2.0. Scenario
Digital Marketing for the Travel Industry in the Web 2.0. Scenario
 
Social Media Marketing for the Tourism Industry
Social Media Marketing for the Tourism IndustrySocial Media Marketing for the Tourism Industry
Social Media Marketing for the Tourism Industry
 
Andrej Pancik - Scaling e-commerce with marketing automation
Andrej Pancik - Scaling e-commerce with marketing automationAndrej Pancik - Scaling e-commerce with marketing automation
Andrej Pancik - Scaling e-commerce with marketing automation
 

Semelhante a Digital Marketing for Entrepreneurs

E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
 
Digital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factsDigital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factssaranshjain50
 
Total Expert The Diamond Strategy
Total Expert The Diamond StrategyTotal Expert The Diamond Strategy
Total Expert The Diamond StrategyTotal Expert
 
SaaS Marketing - Blogging, Social and Search
SaaS Marketing - Blogging, Social and SearchSaaS Marketing - Blogging, Social and Search
SaaS Marketing - Blogging, Social and SearchAgile SEO
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
 
Putting Digital Marketing at the Centre of your International Business Strate...
Putting Digital Marketing at the Centre of your International Business Strate...Putting Digital Marketing at the Centre of your International Business Strate...
Putting Digital Marketing at the Centre of your International Business Strate...Enterprise Ireland
 
Mbs hitting the bulls eye
Mbs hitting the bulls eyeMbs hitting the bulls eye
Mbs hitting the bulls eyeEvgeny Pluzhnik
 
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
 
Digital Marketing: The Essential Toolkit
Digital Marketing: The Essential ToolkitDigital Marketing: The Essential Toolkit
Digital Marketing: The Essential ToolkitHarley Rivet
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
 
The Diamond Strategy
The Diamond StrategyThe Diamond Strategy
The Diamond StrategyTotal Expert
 
Total Expert The Diamond Strategy
Total Expert The Diamond StrategyTotal Expert The Diamond Strategy
Total Expert The Diamond StrategyTotal Expert
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before TacticsGrow Socially, Inc.
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before TacticsinterlinkONE
 
Digital marketing solutions summary
Digital marketing solutions summaryDigital marketing solutions summary
Digital marketing solutions summaryJoe Orlando
 

Semelhante a Digital Marketing for Entrepreneurs (20)

E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...
 
Reaching Your Market
Reaching Your MarketReaching Your Market
Reaching Your Market
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
 
Digital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factsDigital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and facts
 
Total Expert The Diamond Strategy
Total Expert The Diamond StrategyTotal Expert The Diamond Strategy
Total Expert The Diamond Strategy
 
SaaS Marketing - Blogging, Social and Search
SaaS Marketing - Blogging, Social and SearchSaaS Marketing - Blogging, Social and Search
SaaS Marketing - Blogging, Social and Search
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Putting Digital Marketing at the Centre of your International Business Strate...
Putting Digital Marketing at the Centre of your International Business Strate...Putting Digital Marketing at the Centre of your International Business Strate...
Putting Digital Marketing at the Centre of your International Business Strate...
 
Mbs hitting the bulls eye
Mbs hitting the bulls eyeMbs hitting the bulls eye
Mbs hitting the bulls eye
 
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...
 
Digital Marketing: The Essential Toolkit
Digital Marketing: The Essential ToolkitDigital Marketing: The Essential Toolkit
Digital Marketing: The Essential Toolkit
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
 
The Diamond Strategy
The Diamond StrategyThe Diamond Strategy
The Diamond Strategy
 
Total Expert The Diamond Strategy
Total Expert The Diamond StrategyTotal Expert The Diamond Strategy
Total Expert The Diamond Strategy
 
Marketing planning at tactics
Marketing planning at tacticsMarketing planning at tactics
Marketing planning at tactics
 
Online advertising
Online advertisingOnline advertising
Online advertising
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
 
Digital marketing solutions summary
Digital marketing solutions summaryDigital marketing solutions summary
Digital marketing solutions summary
 

Mais de Delfin Vassallo ☁️

Are you a Marketer? Market yourself to success! Startup Rekry
Are you a Marketer? Market yourself to success! Startup RekryAre you a Marketer? Market yourself to success! Startup Rekry
Are you a Marketer? Market yourself to success! Startup RekryDelfin Vassallo ☁️
 
Digital Customer Journey at Tribe Tampere
Digital Customer Journey at Tribe TampereDigital Customer Journey at Tribe Tampere
Digital Customer Journey at Tribe TampereDelfin Vassallo ☁️
 
#Engage Prague Social Customer Service workshop
#Engage Prague Social Customer Service workshop#Engage Prague Social Customer Service workshop
#Engage Prague Social Customer Service workshopDelfin Vassallo ☁️
 
Microsoft Devices Group Social Customer Service Frankfurt
Microsoft Devices Group Social Customer Service FrankfurtMicrosoft Devices Group Social Customer Service Frankfurt
Microsoft Devices Group Social Customer Service FrankfurtDelfin Vassallo ☁️
 
Call Centre Focus Nokia Social Customer Service
Call Centre Focus Nokia Social Customer ServiceCall Centre Focus Nokia Social Customer Service
Call Centre Focus Nokia Social Customer ServiceDelfin Vassallo ☁️
 
Social Media Week Bogota Nokia Social Customer Service
Social Media Week Bogota Nokia Social Customer ServiceSocial Media Week Bogota Nokia Social Customer Service
Social Media Week Bogota Nokia Social Customer ServiceDelfin Vassallo ☁️
 

Mais de Delfin Vassallo ☁️ (11)

Are you a Marketer? Market yourself to success! Startup Rekry
Are you a Marketer? Market yourself to success! Startup RekryAre you a Marketer? Market yourself to success! Startup Rekry
Are you a Marketer? Market yourself to success! Startup Rekry
 
Digital Customer Journey at Tribe Tampere
Digital Customer Journey at Tribe TampereDigital Customer Journey at Tribe Tampere
Digital Customer Journey at Tribe Tampere
 
Ai for business AmCham finland
Ai for business AmCham finlandAi for business AmCham finland
Ai for business AmCham finland
 
Social Media for small business
Social Media for small businessSocial Media for small business
Social Media for small business
 
#Engage Prague Social Customer Service workshop
#Engage Prague Social Customer Service workshop#Engage Prague Social Customer Service workshop
#Engage Prague Social Customer Service workshop
 
Microsoft Devices Group Social Customer Service Frankfurt
Microsoft Devices Group Social Customer Service FrankfurtMicrosoft Devices Group Social Customer Service Frankfurt
Microsoft Devices Group Social Customer Service Frankfurt
 
Call Centre Focus Nokia Social Customer Service
Call Centre Focus Nokia Social Customer ServiceCall Centre Focus Nokia Social Customer Service
Call Centre Focus Nokia Social Customer Service
 
Social Media Week Bogota Nokia Social Customer Service
Social Media Week Bogota Nokia Social Customer ServiceSocial Media Week Bogota Nokia Social Customer Service
Social Media Week Bogota Nokia Social Customer Service
 
Social Media ROI ismm
Social Media ROI ismmSocial Media ROI ismm
Social Media ROI ismm
 
Social Media ROI Barcelona
Social Media ROI BarcelonaSocial Media ROI Barcelona
Social Media ROI Barcelona
 
Social Media for SMEs, JCI London
Social Media for SMEs, JCI LondonSocial Media for SMEs, JCI London
Social Media for SMEs, JCI London
 

Último

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 

Último (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 

Digital Marketing for Entrepreneurs

  • 1. Digital Marketing International Entrepreneurship Conference ‘Baltic Spark’ April 17, 2010 - Riga, Latvia Delfin Vassallo Your gateway to international markets
  • 2.
  • 3.
  • 4. Traditional Marketing vs. Digital Marketing And how does it fit on my business?
  • 5. Traditional Marketing Brand Marketing Direct Marketing Mainstream Media
  • 6. Marketing in the Internet era Brand Marketing Direct Marketing Mainstream Media
  • 7. Your opportunity “… if your consumers trust their friends more than big brands, you have to become more like their friends to earn their trust.” Shiv Singh VP & Global Social Media Lead, Razorfish “ Consumers are tired of engaging with large, impersonal brands and often turn against them in the web… The economic downturn is accelerating the use of social media because people are placing more value in the recommendations of their friends than they are in big business.” The Economist & 2009 Edelman Trust Barometer
  • 8. Traditional Marketing Campaign Development Evaluating Executing Planning Creating
  • 9. Digital Marketing Defining strategies Company personality Business development input Developing concepts Choosing tools Effectiveness Objectives achieved Evaluation parameters Benchmark parameters Adjust performance Implementing CRM Influencing Engaging Evaluating Involving Planning Creating Measuring
  • 10. Digital Marketing is different Example from www.HubSpot.com
  • 11.
  • 12. From where do I start? And where to continue?
  • 13. Do your strategy Where are we? > Where we want to be? > How do we get there?
  • 14. Where is your market? Research by country: Internet use Popular sites Local niches
  • 15.
  • 16.
  • 17. Website developing dimensions Business dimension: How website fits on Marketing strategy? Define KPIs & its measurement Technical dimension: Programming Hosting Maintenance Website effectiveness Visual dimension: Web design Look & feel Corporate identity
  • 18.
  • 19. Types of websites: online brochure
  • 20. Types of websites: corporate
  • 21. Types of websites: online store
  • 22. Types of websites: online services
  • 24.
  • 25. Worth to read Digital Marketing insights Going Social Now by Shiv Singh http://www. goingsocialnow .com/ Jeremiah Owyang www.web-strategist.com/blog Valeria Maltoni www.conversationagent.com Hub Spot blog http://blog.hubspot.com/ Duct Tape Marketing http://www.ducttapemarketing.com/blog/ Online Marketing blog http://www.toprankblog.com/ Marketing Sherpa (thoughtful research) http://www.marketingsherpa.com/ Enterprise 2.0 50+ Enterprise 2.0 case studies: http://www. jmorganmarketing .com/collection-enterprise-2-0-case-studies-examples/
  • 26.

Notas do Editor

  1. Arturs Lindemanis - Head of entrepreneurship Department at Riga International School of Economics
  2. To let you visualize clearly the processes
  3. How many have already a web? How is it performing? You have ROI?