3 Big Tips For Small Business Owners

FINAL WORDS
With great power, comes great responsibility.

Keep learning
So we get to the final words for the day.
Realize the importance of making sure that
you keep learning. As I said, I’m an avid
learner. I‘m constantly consuming as much
content as I can. I figure the more good
material that I can squash in there at some
point I hope some good material will start
to come out. So make sure that you go to seminars, read books, listen to podcasts,
surround yourself with people who make you grow as well. It’s very important the peer
group who will stretch you. You want people who are at the next level so that way you are
drawn up to that level.
That is really key, and model those who already have what it is that you want. When I think
back to Richard Bandler and the idea of these systems in your head, everybody has a way
that they process the information around them in the world that they’re in. Some systems
are more successful than other systems. What it is that you want to look for is find people
who have what it is that you already have and then start to model that success.
So if you want to become a really good internet marketer, or a really good online marketer,
find someone whose material you like and that resonates with you and then model the
steps that they do. If you want to have really good relationships, find someone who
already has a really good relationship and find what it is they’re doing and then model
that. So it’s all about trying to model and find what those systems are.

www.theSEOmethod2.com

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Focus on the big rocks
The next thing is make sure you focus on
the big rocks. Here are some of the things I
would consider big rocks. You want to
make sure that you quit chasing the shiny
new object. It does feel like something new
is coming along every two seconds, that is
always going to happen. There is always
going to be a new product out there, there is always going to be a new opportunity. Focus
on that one thing, that is the key that will set you apart from everybody else. Everybody
else’s attention is getting pulled in every different way and they can’t focus, therefore they
get nothing done. So pick one thing and focus on that.
The guys from 37 Signals, they’ve got a really good book called REWORK that I’m just
starting at the moment. One of the things that they talk about, is working on your best
ideas and start working on them now. I used to put off working on my best ideas, thinking,
oh, I’ll get to that later and I was working on these little piddling sites, these $17 public
domain e books sites, because I was thinking I will do that to make enough cash to fund
what it is that I want to really be doing.
Don’t think like that, life is too short, time keeps on disappearing. Figure out where you can
add the most value, what it is you enjoy doing, what your best idea is and go straight for
that. Don’t muck around with all the other things. Run it like a business. You are running a
business here, you need to just start to think like a business mind in everything that you’re
doing when you’re creating wealth.
Don’t get caught up in the details as well. I talked a whole lot about some of the different
areas even in SEO, it’s very easy to get caught up in those details and sit there thinking
about what hosting account should I go for, what FTP program should I use? There are a
few things like that which it is very easy to get caught up in and you’ll just waste a lot of
time. You need to sometimes just step back, figure out what you outcome is and how can
you achieve that outcome? Being a success overnight – they say how long does it take to
become a success overnight, about ten years and 10,000 hours. That is Malcolm Gladwell,
he talked about the idea of the tipping point and how many hours it takes.


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You’ll hear people say they found the secret to their wealth and it almost appears like it
happened instantaneously. I said this at the start and I’ll say it again now, building a
business is hard work, building anything of value is hard work. Life is hard work. Just get
out there, and that is why you need to make sure you love what it is that you do. I put so
much into what I do because I love it. If it was something that I didn’t enjoy, and that’s why
you want to make sure you focus on your strengths, because if you’re not enjoying it then
you won’t be able to put in the effort and work required to get the results that you want to
get.
Expect mistakes as well. I’ve made plenty along the way and it seems to be the more
mistakes I make, the luckier I seem to get. I’ll just make all of these different mistakes and
I’ll take that learning and I’ll apply it to what I’m doing now and I’ve got a better hit rate
now. I can analyze things a whole lot better because I’ve tried a lot of things, I’ve made a
whole lot of mistakes. So now when I analyze something, some things I don’t even bother
with any more because I know that is just not going to work.
I just wanted to finish up, we’re at the real tail end now, we’re going to have the
competition. I just wanted to see if you guys have been writing notes about what is your
biggest insights were or anything that you either got from today or maybe it is a traffic tip
that you learnt somewhere else or I want to know your best material. This is the point
where you don’t want to hold your best material to yourself. It’s all about putting your best
material out there. That’s how good things happen.
If anyone wants to share anything that has had a big
impact on them today, or in their business or anything
like that and as far as a prize is concerned, I’ll give you
a free copy of the DVDs from today and I’m happy to
do some coaching with you as well, we’ll chat on the
phone. So does anyone want to give some insights
and then we’ll maybe vote on who has the best ones.
Question: I don’t know if it is my biggest, but it is the first that popped into my mind. That
is the idea of planning ahead, even though you’re not going to go into all of these things
straight away, because you’re going to maintain focus on one thing at a time, but planning
ahead and pre registering loads of domain names around that area , such that they’re pre
aged, you get a few links to them so that you don’t trigger Google’s excessive link alarm
when you finally do get to work on them. I guess if you don’t use them, you have a sale.
Answer: Yes, like we’re doing at the moment on Flippa.


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Question: I though the entire section on outsourcing and building your virtual team or
building your team was excellent. Probably my biggest insight is I need to hire a finisher.
I’m good at the strategic vision and all those sorts of things but having someone who
keeps me accountable to actually getting things finished off would be a good addition
to my team. So that is what I got out of it which is really good.
Answer: Excellent.
Question: I suppose mine was, since I’m doing SEO, the biggest one for me was basically
just getting everything into a process with all the videos and everything documented. I
guess the thing that I’ve realized, I’ve been doing all the work but if I actually really want
to have a business, I need to do that. I never actually create a business, it’s just a job. It
doesn’t become a business until I do that. That was a really key thing, important for me.
Question: There were two things really and I’ll clarify them quickly. The first one was right
at the start was buying a client. I’m not sure how many people realize that no one else is
doing that. Or they say, why should I pay for a client? But actually buying a client when
you know your maths, that just wipes out every other competition in the marketplace
and I’ll do that with one of my sites.
The other one which blew me away and which I think has a lot of potential too is that
search box on the site from getting your user feedback and that’s why I suggested it to
the guy down there, getting your feedback from the people who are going to give you
money in the first place and then giving them what they want. You said that it worked
with e commerce but you can take the distinction itself and apply it in so many areas.
That is really good.
Answer: Your customers will tell you what it is that they want and how they want to be
marketed to.
Question: Yes, the same as Alan, the search box, the feedback and then regurgitating that
feedback into what goes on to the page is excellent. The other one was the method itself,
the SEO method, how you had a method to go through the method. So it was almost like if
you had a big sheet of paper with all those boxes on it, you could just tick them off as you
go and just go line by line and it just automatically just falls into place.
With that sort of system, with a tick box if you like, it’s all you’re going to focus on, that’s
what you’re doing. Nothing else gets in the way, because there’s the visual, I’m only half
way through it, I’ve got to keep going.
Answer: Yes, that visual and I suppose distilling it into the system, it all comes down to
systems. Everything that you’re working on, comes down to systems. The more that you
create systems that creates that repetition and like I said, repetition creates money. So you
need to create those systems. Does anyone else have any insights?


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Question: The first one, just to pick up on what you said there, was the statement of
create the machine. I hadn’t really heard the expression, but seeing that we are creating
machines, these automatic systems, that stuck in my mind as a strong visualization. But I
think amongst a whole bunch of really great things that you said today, it was about hiring
only A players. I’m at the point where I need to do outsourcing more than just content and
I didn’t really have any strategy for recruiting someone. I had heard MP3s about it, it would
be one in a hundred of the recruits that you get via outsourcing will be worth having,
which is a fairly depressing thought.
Switching that around and taking it to look for the A players and give them enough hoops
to jump through so that you know whoever gets through is going to have a degree of
value, gives you a much better chance and your business a much better chance, so I really
appreciated that.
Answer: Anyone else?
Question: Yes, probably the same problem that Steve had. I’ve got four full timers working
for me and they always want to chat on Skype, and probably like Steve, I need a virtual
assistant to be the middle person so they don’t have to deal directly with me all the time.
So that’s probably the biggest insight I’ve had today. I’ve been thinking about it for a while
but you explained it in much more detail, how to set up the process for that.
Question: Yes, this is something that has been bubbling away with me for me for a little
bit, and I don’t know, it’s just hammering home this point, and there have been a lot of
people talking about it. The systems and putting processes in place and really what that
comes down to for me is ensuring predictability and it actually comes across, it seems like
everything I look at the moment, a predictable outcome will actually produce the best
results in every case.
So even if it’s looking at the way a user goes through the site, if you can make it
predictable and meet their expectations, then that is a great conversion. The same
goes for the hiring process and all that sort of thing so I guess that’s a key thing that
has really been bubbling away at me, is make things predictable. What can we do to
make it predictable?
Answer: Very good. Now we just need a way to choose the best. Alan was the best.


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Final attack plan
The super final last bit, the final attack.
Here’s the real simple plan of how you can
take everything that you’ve learned and
squash it all down into one slide. Number
one, you need to pick a niche, number two,
find out what it is that the people are
looking for by asking them and then make
it better. Find out your business model. Make sure that you calculate what you numbers
are so you’re building on something sound. Go ahead and build the site. Make sure you do
the keywords, the optimization and the proof, all that landing page optimization work we
talked about.
Then create a white paper where applicable, so that you can start to build that list which
integrates a little bit with finding out what they want. Do some off page SEO. Start to make
some videos. Do some web 2.0. Start to create the systems and then outsource it. Then
start to focus you attention on lead generation, that’s Jim Fleck’s insight there. Once you
create that back end system, don’t be those people who sit there and think the money is
all in the back end. Once you get your back end sorted, change your focus and start
focusing in on lead generation. If you want some good examples, head over to Melbourne
SEO, that is one of my most recent works. So that shows where I’m at with my evolution.

What can I do for you
The final thing, what can I do for you from
this point in time? We do offer some
personal coaching. I do some personal
coaching with Ryan. If you are interested in
personal coaching, pretty much we sit
down, plan out what you’re wanting to
achieve and come up with a step by step
process and I check in with you at the pace at which you need to be worked with and I’ll
grow you into where it is that you want to grow to. So if personal coaching is something
that you’re interested in, make sure that you get in contact.


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From attending the seminar, also in your notebooks, if you do want to get SEO work after
you’ve learnt all of this and you’ve realized hey, maybe we just want to get someone else
to do it, you get a free upgrade from attending the seminar, so if you buy the Gold Pack,
you’ll get put up to the Platinum Pack, the Silver Pack you’ll get put up to the Gold, so that
is like a free little bump. If you go for the Platinum Pack, you get some extra, extra material.
Also if you’re interested in getting the DVDs, because I threw so much at you that you’ve
probably grasped just a little bit. As long as you took one thing away today and it sounds
like a few of you did, then it was definitely worthwhile. But once you get the DVDs, we’ll
get an offer together so you get them pretty much at cost, just to say thanks for attending
the event and making it such a fantastic day.
Also I’m thinking about having a monthly coaching group as well. Possible rather than
doing the personal mentoring, having something like maybe we do a slightly larger group
where we go through a process and I facilitate how do we grow a business, get all of those
numbers and those different steps I talked about right and then start to build the virtual
assistants. So if that is something you’re interested in, probably if you send an email
through at the end, just to me to let as know and then we’ll put you on the waiting list if
that is something we end up doing. I just need to figure out whether or not there is going
to be enough interest and whether or not it is something I should look at.

Where you can find me
If you want to find out more from me, where
can you find me? You can find more out
about me from davidjenyns, Melbourne SEO
Services, podcast interviews, this is the main
material where I’m focusing a lot of my
attention at the moment. The last thing that
I just wanted to end on is a final quick story, to tell you that you just need to turn those
lemons into lemonade. For those of you who know the story, it’s from about seven years
ago now, I sold the MCG.


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They were doing some renovations on the Melbourne Cricket Ground, and being the
fantastic modeler that I am, the copycat, there was a guy Paul Hartunian in the States who
saw that they were doing some renovations on the Brooklyn Bridge and got a whole lot of
the leftover wood. He got it delivered to his house, cut it up into little pieces and then
wrote a press release saying ‘New Jersey Man Sells Brooklyn Bridge for $19.95’. He ended
up sending it out as a press release, got massive coverage and he ended up getting
hounded by CNN and TV crews came to his house and all that sort of thing.
So when they were doing the renovations on the MCG, fireworks went off in my mind and I
thought, hey, here is an opportunity. At first I probably wasn’t the smartest tack in the box,
I thought, how about I get the bricks and I’ll mail the bricks out. I went down to the
wreckers and he said, oh, the bricks are a pretty good idea but if you head over to Whelan
the Wreckers you’ll be able to buy all of the wood, the green wood and the carpet. So the
MCC crested carpet that lay on the floor in the Ponsford Stand, I purchased a whole bunch
of that and I purchased a whole bunch of the wood.
When I was there, I borrowed a van from my Dad and we loaded as much of the material as
we could into the car and they had this massive roll of carpet left at the end, so I thought,
right I want that so I said to the guy, look I’m going to come back tomorrow, can you just
earmark that as mine and I’ll come back and collect the rest of it? They just wanted to clear
it out, for them it was rubbish, and I think I paid about $1000, so a massive roll of carpet
and the wood and all this sort of thing. So I said, ok, I’m going to come back.
The next day I went back and he said, oh, look, someone came in and bought the carpet
before you got here. I thought, oh, this is not sounding too good. The person who bought
it said they were just going to use it to line their pool room and that sounded like a
plausible thing so I thought, ok, I’m still all in the clear here. I had all of my material and
had it stored at Mum’s. The timing was such that I headed up to the Gold Coast to see Brad
Sugars an Action International coach guy from Billionaire in Training and that is where I
met Ian.
While I was up there, I thought, I’m going to hold off launching this until I get back
because I don’t want all the news crews to be rocking around to my house and I’m not
going to be there, especially if I got even half as much luck as this guy Paul Hartunian did.
So I ended up going to that seminar and it was fantastic. On day one or day two, I got a call
from a friend who said, did you give the wood and the carpet to anyone? I said, no, why
would you be asking that? He said, there’s a guy, he’s 21 years of age and he was on Today
Tonight and he’s selling pieces of the MCG.

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I remember at the time feeling physically sick. I’d thought this was my thing, ok, I got there
first. I’d come up with this magnificent idea and I’m lying up there and I’m getting phone
calls from all my friends because I told my friends before I went this master plan that I had.
They’re all saying this guy was appearing in newspapers and all that sort of thing.
I ended up getting back down to Melbourne and even though I’d been to Brad Sugars so I
felt six feet tall and bullet proof because it was one of those motivational type seminars, I
got back and I thought, right, what am I going to do here? I turned what most people
would just sit there and think this is an opportunity lost, but what I ended up doing was I
said, no, I’m still going to give this a good go. I started running little ads in MX, that almost
looked like an editorial.
I’d just written up, using some copywriting, Melbourne
Man Sells the MCG and started off small. Even though a
lot of media coverage had happened, then the Herald
Sun picked it up. Then once the Herald Sun picked it up,
then it ended up getting picked up the Today show and
then they ended up coming and doing a story on me. I
think it was just coincidence and it was luck I suppose,
that the other guy who was selling it as well was 21 years of age and it almost sounded like
me. He was a young entrepreneurial type dude and his name is Pete Williams and he
ended up selling the MCG and running with that.
I ended up following that and I still didn’t give up and gave it my best go. The lesson to be
learned there is one, you need to always look for the opportunity and I learned then, when
you have something, a good idea, you need to run with it straight away. That was that idea
of you never want to not work on your best ideas and you should start implementing them
straight away. If you’ve got a good idea, you know it’s cutting edge, make sure you put it
into practice straight away. On the other side of the world, someone else is coming up with
exactly the same idea as you, and if you don’t implement it, they will and they’ll make it a
whole lot of cash and you’ll be feeling sick for the rest of your life.


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So the best thing you can do is make sure that you go ahead and start implementing these
as quickly as you can. The story ends quite well. I actually saw Pete Williams at a seminar,
ended up catching up and now we are best buddies and we go rock climbing and it is all a
little bit weird really because this is how we first met. Now it’s like turning lemons into
lemonade. So there is opportunity in absolutely everything. Hopefully I’ve just opened your
eyes a little bit to some of what you can do online and I think that brings the seminar to a
close. Thank you very much for your time.


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3 Big Tips For Small Business Owners

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3 Big Tips For Small Business Owners