Marquette University, Emerging and Social Media (ADPR4300) In our second week we want to create the hub for all of the class assignments and information you will create throughout the semester. In class we will setup a Wordpress.com account for each student and complete the required assignments for setting up the blog, your user profile and an "About Me" page. Additionally we will begin to explore the importance of branding yourself. As you prepare to enter the workforce, how can you set yourself apart from the competition. We will use the class to explore some key tenets of personal branding and begin to consider how your digital footprint contributes, or detracts, from your brand. For more about the course please visit: http://www.jenders.com/adpr4300 Thank you, Dennis Jenders

1. SOCIAL + EMERGING MEDIA
MARQUETTE UNIVERSITY / FALL 2013 / #ADPR4300

2. AGENDA
01 PERSONAL BRANDING
02 WORDPRESS + BLOGGING
03 RESOURCES
04 ASSIGNMENT(S)
05 QUESTIONS

3. DEVELOPING YOUR BRAND

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ROCK + ROLL. REBEL.
AMERICAN. BADASS.

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PERSONAL BRANDING
DEFINING YOUR PERSONAL BRAND

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PERSONAL BRANDING
DEFINING YOUR PERSONAL BRAND
Well defined brand...
but, he probably forgot about how “Kid Rock” would translate in 30 years.

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PERSONAL BRANDING
DEFINING YOUR PERSONAL BRAND
HOW YOU PERCEIVE
YOURSELF
HOW OTHERS
PERCEIVE YOU
=

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 
01 SEARCH 02 MONITOR
PERSONAL BRANDING
ESTABLISHING YOUR BRAND

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PERSONAL BRANDING
ESTABLISHING YOUR BRAND
GOOGLE ALERTS
Sign-up for Google Alerts about yourself,
a company you work for or an interest
you have.
NAMECHK
If you are looking for consistency, use a
service like NameChk.com to see what is
available.

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   
01 SEARCH 02 MONITOR 04 PORTFOLIO03 RESUME 05 NETWORK
PERSONAL BRANDING
ESTABLISHING YOUR BRAND
 


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   
01 DOMAIN 02 SOCIAL MEDIA 03 INTERACTIONS 04 RELATIONSHIPS
PERSONAL BRANDING
EXPRESSING YOUR BRAND

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PERSONAL BRANDING:
01. BE AUTHENTIC

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PERSONAL BRANDING:
02. FIND YOUR VOICE

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PERSONAL BRANDING:
03. BE CONSISTENT
AND BE CONFIDENT

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PERSONAL BRANDING:
04. DEVELOP THE
TOOLS OF THE TRADE

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PERSONAL BRANDING:
05. OCCASIONALLY
REASSESS YOUR
BRAND

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“ABSORB WHAT IS
USEFUL. DISCARD WHAT
IS NOT. ADD WHAT IS
UNIQUELY YOUR OWN.”
- BRUCE LEE

25. INTRODUCTION + SETUP
WORDPRESS

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WORDPRESS + BLOGGING
STATE OF THE STATE
A blog provides an easily updated platform for branded
content. Wordpress powers nearly 70 million blogs worldwide.
Frequently updated content results in favorable links in the
major search engines and gives consumers a reason to return.
Developing branded or user-generated content within the blog
will drive increased traffic from organic search results.
Google favors sites built on speed and assigns authority based
on the author which will benefit your brand in SERPs.




BLOGS

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WORDPRESS + BLOGGING
WHY A BLOG? WHY WORDPRESS?
ESTABLISHING A DESTINATION
Even with brands, we need to establish a destination for the content we create, post
across the web or tweet about.
+ A blog will give you a platform for the course...
+ but more so, it will give you the opportunity to create a hub for your personal
brand and the content you create.
WORDPRESS
+ A proven platform powering sites for Time, CNN, Ted, TechCrunch and more.
+ Powers nearly 20% of the Web... yes, all of it.
+ Easy to import and export your content, if you decide to move elsewhere.
+ Great community for support, customization and always improving.
+ Can easily be more than a blog,


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WORDPRESS + BLOGGING
TIPS ON BLOGGING
Blog Titles
+ Use, and research, the most important keywords about your topic.
+ Don’t repeat words, unless you absolutely have to,
+ Keep the title under 60 characters.
+ The most important keywords and phrases should be at the beginning.
+ Be descriptive, will this encourage someone to click on a link?
Opening Paragraph
+ Be clear, concise and to the point.
+ Include most important keywords and phrases from your title.
+ Continue to use important keywords and phrases throughout the post.
Closing Paragraph
+ Include most important keywords and phrases from your title.
+ Ask a question and encourage your readers to follow-up with comments,
advice, their experiences or to find you in other channels.

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WORDPRESS + BLOGGING
TIPS ON BLOGGING
Blog Titles
+ Use, and research, the most important keywords about your topic.
+ Don’t repeat words, unless you absolutely have to,
+ Keep the title under 60 characters.
+ The most important keywords and phrases should be at the beginning.
+ Be descriptive, will this encourage someone to click on a link?
Opening Paragraph
+ Be clear, concise and to the point.
+ Include most important keywords and phrases from your title.
+ Continue to use important keywords and phrases throughout the post.
Closing Paragraph
+ Include most important keywords and phrases from your title.
+ Ask a question and encourage your readers to follow-up with comments,
advice, their experiences or to find you in other channels.
Great resources include:
Learn: http://learn.wordpress.com
Video: http://www.wordpress.tv

41. WHERE TO FIND THE LATEST NEWS
RESOURCES

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RESOURCES
WHO TO FOLLOW

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RESOURCES
WHO TO FOLLOW
Other Resources:
+ @Breaking_Social
People
+ Augie Ray (@AugieRay)
+ Chris Brogan (@ChrisBrogan)
+ Gary Vaynerchuk (@GaryVee)
+ Jay Baer (@JayBaer)
+ Brian Solis (@BrianSolis)
+ Jeremiah Owyang (@JOwyang)

44. AUGUST 26, 2013
ASSIGNMENT(S)

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ASSIGNMENTS
DUE BY SEPTEMBER 8, 2013
Heidiann Alvarado Monica Lawton @MonicaLawton9
Danniella Banks @danniellamarie7 Jingshu Liu @jingshuliu
Patrick Carini @PatCarini Kelsey Macejkovic
Katherine Cronin @kcronin_mu Rachel Markwiese @rachelmarkwiese
Joseph Dilallo Kyle Moody @TheRealKmoods
Anjelika Dremonas @ADremonas Andrew Peacock @skooljester
Cesar Gomez @Ceas_Gomez Stephanie Ramirez @StephanieR_MU
Caitlin Grega @CaitlinGrega Marco Ramirez @MarcoRamirez92
Jacqueline Koenigs @jdkoenigs Olivia Underdah @oliviaaaa_marie
Courtney Kronschnabel @CKronsch_PR Yi Yang @JayYangCHN
Emily Kupcho @EmilyKupcho

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ASSIGNMENTS
DUE BY SEPTEMBER 8, 2013
Heidiann Alvarado Monica Lawton @MonicaLawton9
Danniella Banks @danniellamarie7 Jingshu Liu @jingshuliu
Patrick Carini @PatCarini Kelsey Macejkovic
Katherine Cronin @kcronin_mu Rachel Markwiese @rachelmarkwiese
Joseph Dilallo Kyle Moody @TheRealKmoods
Anjelika Dremonas @ADremonas Andrew Peacock @skooljester
Cesar Gomez @Ceas_Gomez Stephanie Ramirez @StephanieR_MU
Caitlin Grega @CaitlinGrega Marco Ramirez @MarcoRamirez92
Jacqueline Koenigs @jdkoenigs Olivia Underdah @oliviaaaa_marie
Courtney Kronschnabel @CKronsch_PR Yi Yang @JayYangCHN
Emily Kupcho @EmilyKupcho
Follow all class members:
https://twitter.com/djenders/adpr4300-fall-2013/members

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ASSIGNMENTS
DUE BY SEPTEMBER 8, 2013
SIGN-UP FOR TWITTER
Some of you may already have an account, some of you may not. Either way, everyone
will need to have a public, personal account on Twitter for this class.
+ Create you Twitter account, tweet at me with #ADPR4300 hashtag.
+ Follow people (@MarquetteU, @DJenders, classmates).
+ Make sure your profile is public, create a bio, customize look / feel.
BLOG ASSIGNMENT #1
+ Read both articles, and choose to blog about one of them.
+ Why Every Social Media Manager Be Under 25.
+ The Seven Deadly Sins of Social Media.
+ Craft a blog post of 300-400 words (minimum), sharing your thoughts and
perspective on the article.
+ Check the required reading(s) on D2L.



48. LETS TALK...
CLASS DISCUSSION + QUESTIONS