A look at digital marketing in the not-too-distant future. From shifting privacy norms, evolving SERPs, the game-ification of everything, social business, and more. Implications and business application included as well.

1. Digital Predictions* For 2010 and Beyond *Guaranteed 100% Wrong or Your Money Back

3. About Dan (AKA GoDanDooley) DjDooley

4. Privacy – Shifting Norms And Expectations

5. What If Your Credit Card Statement Was Available Online?

6. Security or Privacy? www.geekologie.com

7. What Do People Really Want? www.joyoftech.com

8. What Do People Really Expect? http://www.ftc.gov/bcp/workshops/privacyroundtables/

9. What Do People Really Expect? http://www.ftc.gov/bcp/workshops/privacyroundtables/

10. What Do People Really Expect? http://www.ftc.gov/bcp/workshops/privacyroundtables/

11. “ The Form Versus The Forum”

12. Persona Versus Personage

13. Our Government Is Taking a Position

14. What If Your Credit Card Statement Was Available Online?

16. Publicity – Find the Famous for Filtering

28. SERPs – Welcome to Your New Home Page

29. SERP: Search Engine Results Page

30. Importation Evolution

31. Importation Evolution http://searchengineland.com/images/universal-search.gif

32. Importation Evolution http://searchengineland.com/images/universal-search.gif

33. Another View Of Your Home http://searchengineland.com/images/universal-search.gif

34. Old Home Page Strategy

35. Your New Home Page Strategy

36. Here’s One Way to Publicize Your Policy

37. SEO + SMO = Amplified Findability http://www.bized.co.uk/images/snowboarder.jpg

39. EaaS – Everything As A Service

40. Rise of Software-as-a-Service

41. Is Google a Software Company?

42. Is Google a Software Company?

43. Is Google a Software Company? Letsogomobile.org

44. Google Is an ADVERTISING Company www.takepart.com/news/tag/times-square

45. Monetizing “Place” http://f00.inventorspot.com/images/1Andrew_Jones_cartoon.jpg

46. Monetizing Sight

47. Monetizing Awareness

48. Everything-as-a-Platform

49. IT Support to Business Support http://www.vnv.in/gadgets/images/business-man.jpg

50. From OPERATING Environments To ENABLING Environments dixonaedm310fall2009.blogspot.com/ Curating

52. Social Business: Conversations to Commerce

53. Gartner’s Hype Cycle soa.cetis.ac.uk/.../1.3/GartnerHypeCycle.svg.png

54. Best Buy Twelpforce

55. Best Buy Facebook Storefront

56. Best Buy Facebook Storefront

57. Evolutions Overlap http://blogs.forrester.com/marketing/2009/04/the-future-of-the-social-web-in-five-eras.html

58. Social Relationship Era

59. Social Functionality Era www.farmville.com/

60. Social Colonization Era

61. Social Context Era http://www.huffingtonpost.com/social

62. Social Commerce Era

63. Social Commerce (Exchanging)

64. Social Commerce (Shopping)

65. Social Commerce (Selling) http://i.zdnet.com/blogs/salesforce-chattergroups.jpg

66. “ Atoms are the new Bits” https://magazine.wired.com/

67. From Prototype to Production

69. Frequency: Creating Cross-Channel Trust

70. Trust In Our Friend’s Opinions Is Declining

71. (Or Was It Very High to Begin With?) http://en.wikipedia.org/wiki/File:Ew_be_spoof.jpg

72. Difficult To Separate Media, From Friends, From Companies http://www.cnn.com/exchange/blogs/index.html

73. People Trust Themselves!

74. (They just need to see things 5 or 6 times) © Mullen

75. A New Approach: Frequency + Receptivity © Mullen

76. A Need For Unified Attribution Modeling Across Media

78. Game-ification of America

79. Stop Thinking About The “Gamer” http://failblog.org/

80. Start Thinking About Participation http://wiifitnessdepot.com/nintendo-wii/family-oriented-gaming/

81. Everything Can Be Game-Like

82. Everything Can Be Game-Like

83. Game-Like Crowd Sourcing

84. Game-Like Object Finding

85. Game-Like Ad Enhancements

86. Game-Like Interfaces http://www.wikinomics.com/blog/uploads/minority-report-ui.jpg

87. Game-Like Reaction To This Presentation (+ 1 Me)

89. Information Design: Organizational Beauty

90. Remember Things Before “Targetization”

91. And Then After? Target.com

92. And Then After? Target.com

93. This Is the Year It will Happen to Your Data!

94. A Visual Renaissance For Statisticians

95. You Will Find a Way for Data to Be Designed http://www.informationisbeautiful.net/

96. For Statistics to Be Sexy http://www.informationisbeautiful.net/

97. To Demand a Better Dashboard simplecomplexity.net

98. To Color Code Results Like Roadways http://www.business2.com.au/wp-content/uploads/2009/04/web_trend_map2560x16001.jpg

99. And Bring Something Like THIS to Your Boss and Peers simplecomplexity.net

100. Instead of This

101. Start With Yourself (Mention Map)

102. Before We Go: Dan.Dooley@Mullen.com Video Killed The Marketing Star March 24 th , 12-1

103. Closing: Platforms Are Power!!!

104. Thank You GoDanDooley