Lesson 06 Ist402 Keywords 02
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Lesson_06_ist402_keyowrds_02 Note: some of these sldies are based on presentations by Theresa Flaherty
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Lesson 06 Ist402 Keywords 02
- 1. Keywords for Your Campaign Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
- 2. It is at the campaign level where you determine whether or not to show ads on the Google Network AdWords Structure
- 6. Account Campaign A Campaign B You will need to develop strategy at both the CAMPAIGN level and the AD GROUP level – today, we focus on keywords Ad Group 1 Ad Group 2 Ad Group 3 Ad Group 4 Ad Group 5
- 11. Thank you! (reminder to do your daily logs) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
Notas do Editor
- ;; and ad groups combine keywords with the ads that will show when those keywords are searched on Google. You have the ability to name your campaigns.
- Each Ad Group can trigger one or more ads.