SlideShare uma empresa Scribd logo

Social Media PR: Strategies for Business Success

•Transferir como PPTX, PDF•
•
Divya Kapoor
Divya Kapoor

http://insidepublicrelations.blogspot.com/2010/03/inside-public-relations-launch-social.html The Public Relations industry has been constantly evolving and adapting itself to the changing environment. The emergence and growth of social media has completely transformed the way businesses interact with their target audience and hence have made an impact on the public relations industry. As demand for social media increases, Public Relations practitioners need to educate their clients on social media. This presentation aims to introduce certain key aspects and issues regarding social media like what is social media, why is it called social media, what are the advantages and disadvantages of using social media, what are the sociological concepts behind social media and what is their relevance to PR and how social media can be used. Hope you find this presentation informative and please feel free to leave comments.

TecnologiaNegócios
1 de 12
Social Media and Public Relations Presented By Divya Kapoor Inside Public Relations (http://insidepublicrelations.blogspot.com/)
OVERVIEW What is social media? Why should business care about social media? What are the business benefits of social media? What are the issues and concerns? How can public relations help business to use social media?
WHAT IS SOCIAL MEDIA? Social media is a medium through which people can: Connect with other people Create content Share and access information Engage in conversations
HOW? Through platforms like Facebook Twitter YouTube Flickr Wikipedia Wordpress Blogger Second Life Digg Stumble Upon etc.
WHY IS IT CALLED SOCIAL MEDIA? Allows users to: Interact Build communities Participate Engage
WHY SHOULD BUSINESS CARE ABOUT SOCIAL MEDIA?
WHY DO STAKEHOLDEERS USE SOCIAL MEDIA? Sociological factors: Need to connect and communicate: When people connect with like minded people, a tribe is born Means to participate in the society To influence Realise their conscious and unconscious needs
WHAT ARE THE BUSINESS BENEFITS? Online Visibility Engage directly with customers Build network and relationships Innovate products and services Competitive advantage Collective intelligence Increase sales
ISSUES AND CONCERNS Lack of control: needs effective monitoring and evaluation Bad news spread fast: needs immediate attention and response Lack of credibility: needs uniform brand identity
HOW CAN PR HELP?
THANK YOU

Recomendados

Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public Relationsmelaniemoran
 
IMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessIMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessCollin Condray
 
Ntpfw Moran
Ntpfw MoranNtpfw Moran
Ntpfw Moranmelaniemoran
 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactHamill Associates Ltd
 
Social Networking For Hospitals
Social Networking For HospitalsSocial Networking For Hospitals
Social Networking For Hospitalsfrank barry
 
Social media
Social mediaSocial media
Social mediavoc35 brislin
 
C:\fakepath\social media applications for business
C:\fakepath\social media applications for businessC:\fakepath\social media applications for business
C:\fakepath\social media applications for businesssocialmediaone
 
Social Media for Non-profits
Social Media for Non-profitsSocial Media for Non-profits
Social Media for Non-profitsRachel Levy
 

Recomendados

Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public Relationsmelaniemoran
 
IMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessIMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessCollin Condray
 
Ntpfw Moran
Ntpfw MoranNtpfw Moran
Ntpfw Moranmelaniemoran
 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactHamill Associates Ltd
 
Social Networking For Hospitals
Social Networking For HospitalsSocial Networking For Hospitals
Social Networking For Hospitalsfrank barry
 
Social media
Social mediaSocial media
Social mediavoc35 brislin
 
C:\fakepath\social media applications for business
C:\fakepath\social media applications for businessC:\fakepath\social media applications for business
C:\fakepath\social media applications for businesssocialmediaone
 
Social Media for Non-profits
Social Media for Non-profitsSocial Media for Non-profits
Social Media for Non-profitsRachel Levy
 
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
 
Social Media For University
Social Media For UniversitySocial Media For University
Social Media For Universityadverteaze.com
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Whitney Hoffman
 
Simplify360
Simplify360Simplify360
Simplify360Karishma Changlani
 
Social media
Social mediaSocial media
Social mediaAmina Moussa
 
Social Media Platforms and how to use them
Social Media Platforms and how to use themSocial Media Platforms and how to use them
Social Media Platforms and how to use themMike Phillips
 
Types of Social Media - A Review
Types of Social Media - A ReviewTypes of Social Media - A Review
Types of Social Media - A ReviewPaban S. Mohanty
 
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit ForumCompasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit ForumBeth Kanter
 
Snhra pres
Snhra presSnhra pres
Snhra presCheryl Bella
 
Online identity and social media
Online identity and social mediaOnline identity and social media
Online identity and social mediaMichigan State University
 
Taking Advantage of Social Media
Taking Advantage of Social MediaTaking Advantage of Social Media
Taking Advantage of Social MediaTitus Ferguson
 
Social Media for B2B
Social Media for B2BSocial Media for B2B
Social Media for B2BVemana Madasu
 
Social Media Workshop Bc2010
Social Media Workshop Bc2010Social Media Workshop Bc2010
Social Media Workshop Bc2010Ilze Augstkalne
 
Social Media Landscape
Social Media LandscapeSocial Media Landscape
Social Media LandscapeJonathan Berthold
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social Mediakrynsky
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social MediaJason Peck
 
Perfecting PR Strategy - Impact of social media
Perfecting PR Strategy - Impact of social mediaPerfecting PR Strategy - Impact of social media
Perfecting PR Strategy - Impact of social mediaGed Carroll
 
(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and Marketing(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and MarketingDevendra Shrikhande
 
Social Media Talk - Terenure Enterprise Centre - Mon16th Nov
Social Media Talk - Terenure Enterprise Centre - Mon16th NovSocial Media Talk - Terenure Enterprise Centre - Mon16th Nov
Social Media Talk - Terenure Enterprise Centre - Mon16th NovDigital Insights - Digital Marketing Agency
 
College and University Social Media Strategy
College and University Social Media StrategyCollege and University Social Media Strategy
College and University Social Media StrategyRebecca Roebuck
 
New Tools of Public Relations: Social Media
New Tools of Public Relations: Social MediaNew Tools of Public Relations: Social Media
New Tools of Public Relations: Social MediaPete Codella
 
Using Social Media as a PR Tool
Using Social Media as a PR ToolUsing Social Media as a PR Tool
Using Social Media as a PR ToolFlint Group
 

Mais conteúdo relacionado

Mais procurados

HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
 
Social Media For University
Social Media For UniversitySocial Media For University
Social Media For Universityadverteaze.com
 
Social Media Platforms and how to use them
Social Media Platforms and how to use themSocial Media Platforms and how to use them
Social Media Platforms and how to use themMike Phillips
 
Types of Social Media - A Review
Types of Social Media - A ReviewTypes of Social Media - A Review
Types of Social Media - A ReviewPaban S. Mohanty
 
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit ForumCompasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit ForumBeth Kanter
 
Taking Advantage of Social Media
Taking Advantage of Social MediaTaking Advantage of Social Media
Taking Advantage of Social MediaTitus Ferguson
 
Social Media for B2B
Social Media for B2BSocial Media for B2B
Social Media for B2BVemana Madasu
 
Social Media Workshop Bc2010
Social Media Workshop Bc2010Social Media Workshop Bc2010
Social Media Workshop Bc2010Ilze Augstkalne
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social Mediakrynsky
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social MediaJason Peck
 
Perfecting PR Strategy - Impact of social media
Perfecting PR Strategy - Impact of social mediaPerfecting PR Strategy - Impact of social media
Perfecting PR Strategy - Impact of social mediaGed Carroll
 
(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and Marketing(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and MarketingDevendra Shrikhande
 
College and University Social Media Strategy
College and University Social Media StrategyCollege and University Social Media Strategy
College and University Social Media StrategyRebecca Roebuck
 

Mais procurados (20)

HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...
 
Social Media For University
Social Media For UniversitySocial Media For University
Social Media For University
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Simplify360
Simplify360Simplify360
Simplify360
 
Social media
Social mediaSocial media
Social media
 
Social Media Platforms and how to use them
Social Media Platforms and how to use themSocial Media Platforms and how to use them
Social Media Platforms and how to use them
 
Types of Social Media - A Review
Types of Social Media - A ReviewTypes of Social Media - A Review
Types of Social Media - A Review
 
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit ForumCompasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
 
Snhra pres
Snhra presSnhra pres
Snhra pres
 
Online identity and social media
Online identity and social mediaOnline identity and social media
Online identity and social media
 
Taking Advantage of Social Media
Taking Advantage of Social MediaTaking Advantage of Social Media
Taking Advantage of Social Media
 
Social Media for B2B
Social Media for B2BSocial Media for B2B
Social Media for B2B
 
Social Media Workshop Bc2010
Social Media Workshop Bc2010Social Media Workshop Bc2010
Social Media Workshop Bc2010
 
Social Media Landscape
Social Media LandscapeSocial Media Landscape
Social Media Landscape
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social Media
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social Media
 
Perfecting PR Strategy - Impact of social media
Perfecting PR Strategy - Impact of social mediaPerfecting PR Strategy - Impact of social media
Perfecting PR Strategy - Impact of social media
 
(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and Marketing(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and Marketing
 
Social Media Talk - Terenure Enterprise Centre - Mon16th Nov
Social Media Talk - Terenure Enterprise Centre - Mon16th NovSocial Media Talk - Terenure Enterprise Centre - Mon16th Nov
Social Media Talk - Terenure Enterprise Centre - Mon16th Nov
 
College and University Social Media Strategy
College and University Social Media StrategyCollege and University Social Media Strategy
College and University Social Media Strategy
 

Destaque

New Tools of Public Relations: Social Media
New Tools of Public Relations: Social MediaNew Tools of Public Relations: Social Media
New Tools of Public Relations: Social MediaPete Codella
 
Using Social Media as a PR Tool
Using Social Media as a PR ToolUsing Social Media as a PR Tool
Using Social Media as a PR ToolFlint Group
 
The tools needed by the modern day public relations professional
The tools needed by the modern day public relations professionalThe tools needed by the modern day public relations professional
The tools needed by the modern day public relations professional10 Yetis Digital
 
The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsJulie Vt
 
Fundamentals of financial derivatives nrp
Fundamentals of financial derivatives nrpFundamentals of financial derivatives nrp
Fundamentals of financial derivatives nrpAshutosh Sharma
 
Central Banking System
Central Banking SystemCentral Banking System
Central Banking SystemRohit Kochhar
 
Public relations planning excercise
Public relations planning excercisePublic relations planning excercise
Public relations planning excerciseStephen Waddington
 
Financial derivatives (2)
Financial derivatives (2)Financial derivatives (2)
Financial derivatives (2)larrotci
 
Derivatives lecture1& 2-introduction
Derivatives lecture1& 2-introductionDerivatives lecture1& 2-introduction
Derivatives lecture1& 2-introductioniipmff2
 
Repo & reverse repo
Repo & reverse repoRepo & reverse repo
Repo & reverse repovijjibathina
 

Destaque (13)

New Tools of Public Relations: Social Media
New Tools of Public Relations: Social MediaNew Tools of Public Relations: Social Media
New Tools of Public Relations: Social Media
 
Using Social Media as a PR Tool
Using Social Media as a PR ToolUsing Social Media as a PR Tool
Using Social Media as a PR Tool
 
The tools needed by the modern day public relations professional
The tools needed by the modern day public relations professionalThe tools needed by the modern day public relations professional
The tools needed by the modern day public relations professional
 
Презентация курсов CFA
Презентация курсов CFAПрезентация курсов CFA
Презентация курсов CFA
 
The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public Relations
 
Fundamentals of financial derivatives nrp
Fundamentals of financial derivatives nrpFundamentals of financial derivatives nrp
Fundamentals of financial derivatives nrp
 
Repo vs bank rate
Repo vs bank rateRepo vs bank rate
Repo vs bank rate
 
Central Banking System
Central Banking SystemCentral Banking System
Central Banking System
 
Guide to Financial Derivatives
Guide to Financial DerivativesGuide to Financial Derivatives
Guide to Financial Derivatives
 
Public relations planning excercise
Public relations planning excercisePublic relations planning excercise
Public relations planning excercise
 
Financial derivatives (2)
Financial derivatives (2)Financial derivatives (2)
Financial derivatives (2)
 
Derivatives lecture1& 2-introduction
Derivatives lecture1& 2-introductionDerivatives lecture1& 2-introduction
Derivatives lecture1& 2-introduction
 
Repo & reverse repo
Repo & reverse repoRepo & reverse repo
Repo & reverse repo
 

Semelhante a Social Media PR: Strategies for Business Success

Social media overview
Social media overviewSocial media overview
Social media overviewSocial Wants
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewSocial Wants
 
Using Social Media for Nonprofits
Using Social Media for NonprofitsUsing Social Media for Nonprofits
Using Social Media for NonprofitsProfiles, Inc.
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNAHolly Ross
 
Social Media Marketing in Business
Social Media Marketing in BusinessSocial Media Marketing in Business
Social Media Marketing in BusinessMelissa Cummings
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for BeginnersHolly Ross
 
Baffled by Blogs
Baffled by BlogsBaffled by Blogs
Baffled by BlogsKathy Ennis
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!Robin Quale
 
Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...Ola Agbaimoni
 
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
 
Social media for Business
Social media for BusinessSocial media for Business
Social media for BusinessArun Nair
 
Social Media - Finding and Maximizing the Right Channel(s) For Your Business
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessSocial Media - Finding and Maximizing the Right Channel(s) For Your Business
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
 
Why social media..is crucial to business
Why social media..is crucial to businessWhy social media..is crucial to business
Why social media..is crucial to businessNikhil Ashok
 
A Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsA Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
 
Advancing Ideas Through Social Media for Nonprofits
Advancing Ideas Through Social Media for NonprofitsAdvancing Ideas Through Social Media for Nonprofits
Advancing Ideas Through Social Media for NonprofitsWeb Ad.vantage Inc.
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 

Semelhante a Social Media PR: Strategies for Business Success (20)

Social media overview
Social media overviewSocial media overview
Social media overview
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Using Social Media for Nonprofits
Using Social Media for NonprofitsUsing Social Media for Nonprofits
Using Social Media for Nonprofits
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNA
 
Social Media Marketing in Business
Social Media Marketing in BusinessSocial Media Marketing in Business
Social Media Marketing in Business
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for Beginners
 
Baffled by Blogs
Baffled by BlogsBaffled by Blogs
Baffled by Blogs
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!
 
Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...
 
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
 
social media
social mediasocial media
social media
 
Social media 101
Social media 101Social media 101
Social media 101
 
Social media for Business
Social media for BusinessSocial media for Business
Social media for Business
 
Social Media - Finding and Maximizing the Right Channel(s) For Your Business
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessSocial Media - Finding and Maximizing the Right Channel(s) For Your Business
Social Media - Finding and Maximizing the Right Channel(s) For Your Business
 
Social Media for Medical Professionals
Social Media for Medical ProfessionalsSocial Media for Medical Professionals
Social Media for Medical Professionals
 
Why social media..is crucial to business
Why social media..is crucial to businessWhy social media..is crucial to business
Why social media..is crucial to business
 
A Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsA Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your Events
 
Advancing Ideas Through Social Media for Nonprofits
Advancing Ideas Through Social Media for NonprofitsAdvancing Ideas Through Social Media for Nonprofits
Advancing Ideas Through Social Media for Nonprofits
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 

Último

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAndikSusilo4
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksSoftradix Technologies
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 

Último (20)

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & Application
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other Frameworks
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 

Social Media PR: Strategies for Business Success

  • 1. Social Media and Public Relations Presented By Divya Kapoor Inside Public Relations (http://insidepublicrelations.blogspot.com/)
  • 2. OVERVIEW What is social media? Why should business care about social media? What are the business benefits of social media? What are the issues and concerns? How can public relations help business to use social media?
  • 3. WHAT IS SOCIAL MEDIA? Social media is a medium through which people can: Connect with other people Create content Share and access information Engage in conversations
  • 4. HOW? Through platforms like Facebook Twitter YouTube Flickr Wikipedia Wordpress Blogger Second Life Digg Stumble Upon etc.
  • 5.
  • 6. WHY IS IT CALLED SOCIAL MEDIA? Allows users to: Interact Build communities Participate Engage
  • 7. WHY SHOULD BUSINESS CARE ABOUT SOCIAL MEDIA?
  • 8. WHY DO STAKEHOLDEERS USE SOCIAL MEDIA? Sociological factors: Need to connect and communicate: When people connect with like minded people, a tribe is born Means to participate in the society To influence Realise their conscious and unconscious needs
  • 9. WHAT ARE THE BUSINESS BENEFITS? Online Visibility Engage directly with customers Build network and relationships Innovate products and services Competitive advantage Collective intelligence Increase sales
  • 10. ISSUES AND CONCERNS Lack of control: needs effective monitoring and evaluation Bad news spread fast: needs immediate attention and response Lack of credibility: needs uniform brand identity
  • 11. HOW CAN PR HELP?