Advertising in Australia has taken a radical turn and it is essential to any business as it promises to attract potential clients and to yield more sales and profits.

1. Top Ways Cheap Advertising in Western Australia You Can Do Online (Part 2)
We offered the first part of “Top Ways Cheap Advertising in Western Australia You Can Do
online” that showed different ways of boosting your business. Advertising in Australia has
taken a radical turn and it is essential to any business as it promises to attract potential clients and
to yield more sales and profits.
Since the advent of new technologies, digital and mobile advertising have gained popularity as
consumers tend to flock the different mobile devices. The number of people using mobile
devices is growing each day and these people turn to their devices, like smartphones, tablets, e-readers,
phablets and palm pilots, for various purposes. There are different ways to promote
one’s products and services using the latest technology.
Businesses think that advertising will cost a lot; thus, they shy away from investing or putting
their money in ads. However, there are myriad of ways to advertise for free. Below is the second
part of the top 10 ways to cheap advertising in Western Australia one can do online.
Email marketing
One of the considered effective ways in digital advertising is utilizing email marketing. This
method entails sending emails to potential consumers. Some people think of this kind of emails
as spam. Although most of them are spam, email marketing does not have to be that way.
Email marketing’s purpose is to inform the consumers of the promos or why it is beneficial for
them to buy from your business. The best form of email marketing is when businesses send
discount coupons. This is because consumers feel special that a company bothered to send them
a coupon. It is important not to send emails frequently, but to send it in a less frequent manner
like once every two weeks or once a month. Email marketing should include an email list.
Article marketing
Another way to do digital advertising in Western Australia is through article marketing. Not
many business owners know the workings in the Internet, but one of the effective ways to drive

2. traffic to your web site is through article marketing. A lot of businesses write blogs or articles
using the essential keywords to direct internet users to their web sites.
Writing articles seemed to be a daunting task for some people making them hire writers to write
the articles for them that will be posted in various serial blog web sites like Buzzle and Squidoo.
A well thought of marketing campaign will significantly increase the rank of your web site in the
search engine. It is important to be placed on the first page of the search engine.
Local business listings
Businesses should take advantage of local business listings of search engines as a form of cheap
advertising in Western Australia. For example, merchants can register their businesses on
Google’s My Business that will allow consumers to find out about your business easier.
Moreover, businesses that are listed in the web site appear on the first page of the search engine
results.
Online directories
Businesses can use the local directories, especially those businesses that target consumers from a
specific area. Listing the business in local directories will boost the page rank of your business as
well as make your business appear more credible.
Pay per click advertising
Another cheap advertising method that businesses can do online is through pay per click (PPC)
advertising. Most people think of this method as a little expensive, but it will translate into traffic
for your web site. Some companies are offering this type of service, including major search
engines, as well as some sites like Facebook.