Unpacking Resume Content - How to avoid resume Kiss of Death words and phrases to create granular content, improve keyword hit rates and communicate your expertise to search engines and human readers Websites for Dirk https://dirkspencer.com - Dirk’s recruiter experience https://resumepsychology.com – The book preview https://thecandymakerresume.com – The book preview https://theoneinterviewquestion.com – The book preview https://dirksinterviewpsychology.com – The book preview https://resumekeywordsdecoded.com – The book preview http://www.slideshare.net/DirkSpencer - Online presentations by Dirk http://resumekeywordsdecoded.teachable.com - Dirk’s online resume keywords class (free) .

1. Dirk Spencer
Creator of Resume Psychology©
Corporate Recruiter

7. It is the
application of
skills without
thinking

8.  Driving cars
 Flying planes
 Cycling
 Doing Research
 Reading
 Watching TV
 Public Speaking
 Recovering from a slip or stumble
 On the Job Performance

9. Writing resume content
that lands job offers

11.  Obscure terms
 Over-used terms
 Words prone to misuse
 Phrases that distort experience

12.  A lack of granularity
 A lack of specificity
 It raises questions about the content
 It cannot be evaluated easily

17. Ask
better
questions
about
what you
write

19. History Yields Context

20. Be able to express
it in 15 to 20 words

21. Showcases industry
awareness, knowledge,
adaptation skills
…which can increase a
candidate’s credibility…

22. Who
What
Where
When
Why
How

23. Names of people
Their job titles
Reporting relationships
Vendors involved
Who cared the most
Who cared the least

24. …Industries
…Customers
…Vendors
…Outcomes
…Tools

25.  Company
 Boardroom
 Classroom
 City
 State
 Region
 Country
 Continent

26.  Choices made
 Decisions taken
 Anyone who cared
 Original goals
 How events caused changes
 Actual end-game results

27. Processes
Best practices
Skills
Communications
Budgeting

32. All, Other, Every, Any

33. The “definitions of these
words by definition” are
vague; used in an attempt
to convey a larger or more
inclusive scale

34. These words reduce
a candidate’s
credibility
II

35. PS:
Recruiters
never search
on the words…

36.  Relationship
 Consultative
 Spin
 Strategy
 Solution
 Partnership
 VITO
 Challenger
 Goal
 Quota
 Close

37.  Waterfall
 PMBOK / BABOK
 Gate Reviews
 RAD/JAD
 Rational Unified Process
 Use Cases
 Object Oriented
 Six Sigma / Lean Six Sigma
 Scrum
 Agile

38.  Cold Calling / Reverse Phone Books
 Entertainment Venues
 Billboards / Newspaper Ads
 Bulletin Boards / Company Web Sites
 Job Boards / Niche Boards
 Search Engines
 Social Media
 On-line Communities
 New Media

39. Etymology
Jargon
Acronyms
Definitions
Glossaries
Synonyms
Industry Dictionaries

40. Questions?Questions?

41.  DirkPMP@Yahoo.Com
 214-295-8687
 @DirkInDallas
 WWW.Slideshare.Net/Dirk Spencer
 http://www.linkedin.com/in/dirkindallas
 Creator of "Resume Psychology – Get the
Offer Not the Interview”©

43.  Accounting
 Administration
 AP & AR
 Asset Management
 Audit
 Banking
 Benefits
 Call Centers
 Chip Design
 Compensation
 Construction
 Consumer Products
 Content Management
 Coordination
 Circuit Design
 Defense
 Developers / Programmers
 Executive Search
 Financial Services
 Food & Beverage
 Franchising

44.  Graphic Design
 Hospitality
 HRIS
 Human Resources
 Legal Counsel
 Logistics
 Org Development
 Payroll
 Pharmaceuticals
 Project Management
 Real Estate
 Revenue Management
 Sales
 Social Media
 Software Apps
 Software Architecture
 Software Development
 Supply Chain
 Technology / IT / IS
 Telecommunications
 Training
 Transportation

45. • Colorado Association Healthcare Executives (CAHE) Annual
Conference
• Meeting of the Minds Conference
• Irving-Las Colinas Chamber of Commerce Breakfast of Champions
• North Texas Small Business Summit
• TalentNet Live Social Recruiting Conference
• Frisco Connect Job Seeker Strategy Summit
• Texas Small Business Summit
• Texas Regional Infrastructure Security Conference
• American Society of Quality (ASQ)
• Texas Workforce Commission Veterans Support Group
• Intuit Women’s Network
• International Institute of Business Analyst (IIBA)
• National Investor Relations Institute (NIRI).

46. • St. Jude Career Alliance a Chapter of the Catholic Career Development
Community (CCDC)
• Career Counseling Group (CCG) of DFW Islamic Association of North Texas
(IANT)
• Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI)
• Crossroads Bible Church (CBC) Career Transition Workshop (CTW)
• Jewish Family Service (JFS)
• Career Jump Start - First United Methodist Church Richardson (FUMCR)
• Carrollton Career Focus Group (CFG)
• Carrollton City Job Hunt 101
• Custer Rd Church Job Net Plano
• Fort Worth Career Search Network (FWCSN)
• MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN)
• McKinney Trinity Presbyterian Church Career Transition Network (CTN)
• McKinney Workforce Networking
• Preston Trail Job Network (PTJN)
• Saint Philip's Episcopal of Frisco Job Ministry
• Southlake Focus Group (SFG)
• St. Andrew UMC Sales Group with Dennis O’Hagan

47. • Dallas Fort Worth Texas Recruiter Network (DFWTRN)
• Executive Search Owners Association (ESOA)
• Inter-City Personnel Associates (IPA) Associates Food & Beverage
• Pikes Peak Recruiter Network (PPRN)
• Texas Regional Infrastructure Security Conference
• The Rick Gillis Radio Show in Houston, Texas ESPN Radio
• CareerRocketeer “The 150+ Experts on Twitter All Job Seekers Must
Follow
• The Fort-Worth Star-Telegram

48.  Reference Material: Courtesy of
Google
 I am not affiliated with LinkedIn,
Slideshare, Monster, CareerBuilder,
Dice, JobVite, MaxHire, Taleo, Infor,
PeopleAnswers, iCims
 All trademarks & logos are property
of their respective companies