1st Asian Youth Forum for UN PRME "Responsible Management Education: Undergraduate Perspective"

1. UNDERGRADUATE
PERSPECTIVES:
Responsible Management Education
KYUNGHO.MIN
November, 2010
COBICS
KOOKMIN UNIVERSITY
cobics@cobics.org

2. About
COBICS is a student-driven organization
at KOOKMIN UNIV.
-40+ Individual members
-Found 4 years ago by business majors.
-Joined Net Impact which is global network of CSR
Use business skills to make better world.
-Co- business& ethics
-Practical action based activity
(Green campus initiative, Mentoring program, Planning Coming
Social Venture Competition Asia)
We are proud to represent KOREA
students voice on the PRME

3. PRME is a UN resolution encouraging
business schools and companies to
incorporate the Principles for
Responsible Management into practice.
What is PRME?

4. INDEX
1. The current level of PRME
2. The needs of students
3. Ideal meet reality
4. The voices of student leaders
5. The next steps

5. Survey overview
Purpose
-Identify students perspective
-Proposal of PRME model
-Make our university support PRME
Definition of Responsible management
-Decision making process considering
environment, society, governance and various
social values.
Survey respondents: 206(Business Majors,
KOOKMIN UNIV. )
Limitation? Small case

6. Summary of survey
-Demand of responsible management education was high
-However, there were short of awareness and infrastructure.
-There are also gap between ideal and reality for student.
-It is time for University to educate responsible management
not why important but how practice well.
-Also, it should meet student’s reality through cooperation
of virtuous circle between university, student and company
that maximizing network of UN Global Compact and PRME

7. The current level
of responsible
management education

8. 7
26
30
35
1 1
student
companies
government
educational institution
nonprofit organization
other
Q. Who has the role for responsible management education ?
35% students say
educational institution has
the role for responsible management
education.

9. 46% do not believe
university currently working
towards the betterment of society.
Q. University are currently working towards the betterment of society
1
16.5
36.4
39.3
6.8
strongly agree
agree
neutral
disagree
strongly disagree

10. 39.3
34.1
34.5
51.5
50
19.9
8.8
6.3
5.8
4.4
0% 20% 40% 60% 80% 100%
Student paticipation
Professor study
Content of curriculum
Exposure of crurriculum
Diversity of curriculum
Current level of Responsible Management
Education, KOOKMIN UNIV.
Strongly Agree
Agree
Netural
Disagree
Strongly Disagree
Current level of education is low

11. 27
73
Yes
No
Most Students don’t know
about COBICS.
Q. Do you know COBICS?

12. 39.3
40.3
23.3
28.3
28.6
36.4
15
8.3
6.8
7.3
4.9
3.4
0% 20% 40% 60% 80% 100%
Principle 6: Dialogue
Principle 5: Partnership
Principle 4: Research
Principle 3: Method
Principle 2: Values
Principle 1: Purpose
Current level With PRME principles
Strongly Agree
Agree
Netural
Disagree
Strongly Disagree
Strong disagree with principle 5,6

13. 29.6
27.9
30.9
35.1
28.4
37.3
46.3
54.9
52.9
49.3
53.4
51
0% 20% 40% 60% 80% 100%
Principle 6: Dialogue
Principle 5: Partnership
Principle 4: Research
Principle 3: Method
Principle 2: Values
Principle 1: Purpose
Agreement With PRME principles
Strongly Agree
Agree
Netural
Disagree
Strongly Disagree
Strong agreement with all principles

14. 5
26
58
11
Supporting the PRME
Disagree
Neutral
Agree
Strongly
Agree
My business
school should
support the PRME
1
9
30
48
12
Supporting the PRME
Strongly
Disagree
Disagree
Neutral
Agree
Strongly
Agree
All business
school should
support the PRME

15. 0.5
6.8
27.8
53.2
11.7
Strongly
Disagree
Disagree
Neutral
Agree
Strongly Agree
65% believe supporting PRME
could raise competitiveness
of our university.
Q. Do you think supporting PRME could make positive Impact
of Competitiveness of university.

16. The needs of
Students
On PRME

17. 37.3
46.3
14.4
2
Lack of awareness
Lack of
infrastructure
Lack of Industry-
University
collaboration
Other
Q. What is the most reason that university is lack of responsible management
education.
46% thinks the most problem is lack of
Infrastructure

18. Q. Would you like to take related course of responsible management?
68.6
31.4
Yes
No
68% would like to take related
course of responsible management

19. Q. Which course should incorporate
responsibility management? Please
select all that apply.
Course Rate
Strategy 26.93%
Leadership/Management 21.95%
Human Resources 13.72%
Marketing 13.47%
Operations 9.48%
Accounting 7.98%
Finance 6.48%

20. Q. Please indicate whether or not you would like to
learn more about of the following concepts while
you are pursuing your business majors
Etc.
Carbon Footprint Analysis
Nonprofit Management & Governance
Renewable Energy
Socially Responsible Investment
Strategic Philanthropy
Social Entrepreneurship & Social Venture
Environmental Sustainability
Social Capital Market
Human Rights
Creative Capitalism
Corporate Social Responsibility
Global Poverty, Emerging & International…
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00%

21. Q. If related responsible management class newly opened, what kind of course should be ?
5
24
63
8
cultural
mandatory
elective
general
63% think responsible management
course should be major-elective.

22. Q. Do you think it is necessary to establish responsible management course as track?
5.2 41.9
Resposible
Managemet
Track
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Strongly agree Agree Neutral Disagree Strongly disagree
47% feel necessary to establish
responsible management
track

23. Q. Please indicate which learning process
you prefer
E-learning
Coaching
Volunteerging
Leture style
Project-based learning
Mentoring
Internation networks/ Communities of…
Case study
On-the job learning
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
Learning Process

24. Ideal
meet
Reality

25. Q. Responsible management leads to financial profits.
15.8
56.2
17.7
9.4
0.5
strongly agree
agree
neutral
disagree
strongly disagree
72% agree that responsible practices
can lead to business profits.

26. 2 4
27
48
19
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Q. Are you willing to make better world through your business skills?
67% students willing to use their
business skills to make better world.

27. Q. It is important for me to work at a company that emphasizes social values
2.1
8.4
34.7
43.2
11.6
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
55% say working at company
emphasizing social values is
important for themselves.

28. Q. What are the top three most important
factors you consider when selecting a job
High ethical standards
Colleagues
internationalization standards
Pontential to contribute to societ
Passion for the objective of company
Awareness of company
Pontential development of company
Work/life balance
Job security
Culture and welfare
Job specifications
Salary
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%

29. Q. After graduation,
which sector do you most prefer to work?
3 3
7
12
28
47
Nonprofit Organization
Single person business
Small/Venture
Middle standing
Public sector
Major company

30. Q. What do you focus on career development?
41
8
34
9
5
3
Cerificate
Competition
Internship/activities
Language training
Voluntary sevice
Other

31. The Voices of
leaders from
student-driven organizations

32. SEOUL NATIONAL- WISH
- we meet coverage of activity is getting limited because there are gap that
make distorted images of SE between case of overseas, major company and
domestic reality. So we would like Biz school and company to build
circumstance for right awareness of SE
SEOUL NATIONAL- SNU CSR
-it is too difficult to study ourselves because CSR is huge and deep field.
we also meet problem of continuous study when senior student graduate.
So we would like to connect with professors who are interested in this field.
KOOKMIN- COBICS
-Awareness of CSR is too low that related curriculum and official supporting
student-driven organization are short of. For example there is even no room
for regular meeting against other student organizations. Motivation of new
member is also getting low because our ideal activity couldn’t be connected
with career. We would like president of university to move to spread social
values more powerfully.

33. SEN- SOOKMYUNG
-We would like to get feedback from professor who have passion for social
values and company to make opportunity of project that student
organizations like SSEN could apply social value to practical business.
SEN- HANYANG
-there are heavy burden of official process and cost from recruiting to
planning seminars because we are not officially approved from university.
There are also no professor who major this field so that no interest no
support. We would like Biz school to have interest and support related
student organization.

34. The next step

35. educational
institution
Individual Company
Virtuous circle

36. Abroad case,
George Washington University
School of Business

37. Certificate in responsible management

38. The Blog
•Each Certificate candidate creates
a WordPress blog
•Showcases your work
•Allows for communication
between applicants

39. Component 1: Classroom
• 6 credit hours from a pre-
approved list of courses.
• All faculty members from all
departments are encouraged and
invited to include CSR and ethics
related courses on this list.

40. Component 2: Extracurricular
• At least 15 hours for each of 3
semesters contributing to group or
club
•Candidate’s blog will summarize
club activities and learning goals
accomplished

41. Component 3 – Service Learning
• At least 50 hours
• Options include: undergraduate
mentoring, tutoring children, D.C.
Cares events, Habitat for
Humanity projects
• 10 hours must be with the same
organization

42. Certificate in Responsible Management
Every April, an awards ceremony will be held to
recognize those students who have completed the
certificate requirements.
Next Steps:
1. Download the application from the ICR website
2. Email Ari Isaacman –isaacman@gmail.com
Subject: Certificate in Corporate Responsibility
Name
E-mail
Expected Graduate Date

43. Thank You
www.cobics.org
cobics@cobics.org

44. Appendix:
The principles of PRME,
Survey questions

45. PRME Principles
Principle 1:
should develop the capabilities of students to
work for an inclusive and sustainable global economy.
Principle 2:
should incorporate values of global social responsibility into
our academic activities and curricula, as portrayed in
international initiatives such as the United Nations Global
Compact.
Principle 3:
should create educational frameworks, materials, processes
and environments that enable effective learning experiences
for responsible leadership.

46. Principle 4:
should engage in conceptual and empirical research that
advances our understanding about the role, dynamics, and
impact of corporations in the creation of sustainable social,
environmental and economic value.
Principle 5:
should create opportunities to interact with managers of
business corporations, to extend our knowledge of their
challenges in meeting social and environmental
responsibilities and to explore effective approaches to
meeting these challenges.
Principle 6:
should stimulate dialogue and debate among stakeholders
(educators, business, government, consumers, media, civil
society organizations and other interested groups) on critical
issues related to global social responsibility and sustainability.

47. These principles
should be bottom-up

48. 책임경영교육에 관한 기타의견
• CEO의 리더십이나 사회적 책임에 관핚 과목개설희망
• PRME과의 연계 필요
• 강의나 과목으로 들을 수 있게 해줬으면 좋겠다.
• 너무 수업 대충하는 교수님이 많고 등록금이 아깝다.
• 강의나 원하는 과목으로 들을 수 있게 해줬으면 좋겠다.
• 개설교과 수가 더 늘어나야 핚다고 생각
• 노핚균 교수님이 강의하시면 수강핛 것 같음
• 리더십 프로그램 및 체험 프로그램 개설
• 배핚경처럼 프로그램 있었으면 해요
• 보다 실무 경영자가 책임 경영에 대해 몸소 느끼고 배울 수 있는 교육이 이
루어 져야 핚다고 생각합니다.
• 사실 책임경영학만이 아닌 전체 커리큘럼이 부족하다 생각. 균형적 발전이
필요하다고 본다.
• 수업개설
• 스펙이 되었으면 좋겠어요
• 신설과목이 생겼으면 합니다
• 실무에 사용핛 수 있는 전반적인 교육과목 보충이 필요
• 실무적인 측면에서 접귺 가능하도록 하는 것이 좋다고 생각
• 기업경영세미나에서 실무자들을 초청하여 균형잡힌 특강을 짂행해도 좋겠
어요
• 실천교육이 중요, 대학이 앞선 사례가 되어야 함

49. • 아직 학년이 낮아 아는 바가 별로 없어서 그런지 몰라도 책임경영교육이 와
닿지않네요.
• 우선 학교에 대핚 뿌리를 알았으면 좋겠다. 내가 지니고 있는 이 학교가 왜
생겼는지 정신교육이 선행되야 핚다.
• 원롞적인 이롞 수업보다 사회적 현상을 통해 배울 수 있는 과목 신설
• 이 설문지를 받기전까지는 책임경영이나 코빅스에 대해 잘 알지 못했는데
일반 다른 학생들도 일수 있도록 홍보활동을 조금 더 해주셨으면 합니다.
• 이롞상으로만 말고, 실제와 연계핛 수 있는 프로그램이 있었으면 좋겠다
• 인턴십 제공
• 인프라 부족 극복을 위해 게시판 활용
• 적극적 홍보 필요 알아야 관심받고 실천하게 됩니다
• 접핛 다양핚 기회를 제공해야.
• 책임경영교육은 21세기 경영 교육의 트렌드이므로 시급핚 교육체계 확립이
필요합니다.
• 책임경영교육이라는 말이 많이 생소하다. 이 용어를 널리 알리고 실천해야
핛 것 같다.
• 책임경영의 관핚 강의를 새롭게 신설
• 책임경영의 정의 기업의 본질과의 상충가능성등에 대핚 논의 선행 검토
• 취업과 연계시켰으면 합니다
• 학교와 기업 연계 프로그램
• 현장을 느낄 수 있는 프로그램이 있었으면 좋겠다.