1. MOBILE CHAPTERS 1 2 3 4 Mobile Landscape Overview of recent statistics on mobile industry Mobile Trends Highlights current and upcoming trends for mobile Mobile Case Studies Featured case studies for each trend Mobile Roadmap Template guide/summary of mobile development
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3. HONG KONG MOBILE TRENDS 12.48m mobile subscribers (177.7% penetration) 30% 3G subscribers penetration rate 48% have Smartphones 30% of them engage in mobile social networking 24% indicated they do not mind receiving mobile ads Content/Application is second most important factor when purchasing a mobile for Hong Kongers Hong Kong youngsters own the most mobile phones across Asia QUICK FACTS Update this slide with the most recent and relevant statistics for your proposal category
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6. THE MEDIA LANDSCAPE BOUGHT EARNED OWNED Websites DIGITAL PHYSICAL Brand site Social Media Banners & rich media Mobile apps Social & Blogs Paid Search Search Engine Optimisation PR / Events Press / Editorials Print Cinema TV OOH / Digital screens Media The Hotels and Staff Knowledge and Expertise In-room media CSR Brand experience Micro-site Loyalty Programme Video Channels Sponsorship & branded content Influencers / Buzz Measurement & KPIs Word of Mouth Customer service MICE Banners & rich media Paid Search Search Engine Optimisation Video Channels Print TV OOH / Digital screens ↑ call-to-action (via direct call/SMS etc) Brand site Brand experience Micro-site Loyalty Programme Press / Editorials Convenient access to updated press/stories anytime, anywhere Social & Blogs Banners & rich media Paid Search Search Engine Optimisation Video Channels Print TV OOH / Digital screens Brand experience Micro-site Loyalty Programme Press / Editorials Social & Blogs Use this map to highlight the different areas of opportunities on offline and online media for mobile Brand site ↑ click through rate YouTube and user generated content ↑ Brand experience in the hand (i.e. games, customizable products). ↑ sales Live feed and updates of social community anytime, anywhere Customer service Customer service Quicker access to information and help service
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11. 2 3 1 4 6 5 ACCESS PRIORITIES Update this slide to describe and highlight the most important strategic elements Topic Concept Score Next Step Mobile Internet Build interactive WAP site 4 Mobile Social Media Begin ongoing conversations 5 Mobile Applications Create brand centric experience 0 Mobile Advertising Increase call-to-action 0 Mobile Video Enhance user experience 0 Mobile Payments Stronger customer service 0
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