More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Social media trends 2013
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18. AMPLIFYING SOURCED CONTENT
Establishing a process for curation and amplification
LISTEN
HP finds post about
#makeitmatter on
Apt Astorian Tumblr
using social media
monitoring tools.
CREATE/PUBLISH
HP runs
#makeitmatter
program on social
channels.
CURATE
HP posts the piece
to its Facebook page
using social media
publication tools.
PROMOTE
Promote the
Facebook post as
Promoted Post or
Sponsored Story
using social
advertising suite.
Can target to right
rail, newsfeed or
mobile.
TARGET
Add Apt Astorian to
Contact List in
influencer
management tools
and tag them as an
advocate. Compare
against other data
sources to de-
duplicate.
MEASURE
Track conversion
value from paid vs.
earned vs. owned.