Gamification

•

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Dima Maleev

Gamification. New trendy word:) Presentation made for IT weekend event almost year ago

Tecnologia Diversão e humor

My Gamer CV
Posi%on:
Hardcore
gamer
Experience:
almost
20
years.
Pla/orms:
PC,
Consoles,
Mobile
Main
pla/orm:
Xbox,
PC
Disappointment:
No
salary
for
gaming

Thursday, September 27, 12

Before
of
all
for
game
devs…

Thursday, September 27, 12

What
MoCvates

People?

Thursday, September 27, 12

What about games?

Thursday, September 27, 12

Games better than sex!

Thursday, September 27, 12

What is Gamiﬁcation?
“Gamiﬁca(on
is
the
use
of
game
design
techniques,

game
thinking
and
game
mechanics
to
enhance
non-‐
game
contexts.”

©Wiki

Thursday, September 27, 12

Gamiﬁcation is:
• Listening to what games can teach us
• Learning from game design
• Appreciating FUN!

Thursday, September 27, 12

It
works
because…
• Our Brain likes rewards!
• Our Brain likes to solve issues!
• Our Brain likes to get surprises!
• Generation Y-Z-AO...
Thursday, September 27, 12

Why Gamify?
• Engagement Gap
• Choices
• Progression
• Social
• Habit
Thursday, September 27, 12

Mobile Gamiﬁcation

Thursday, September 27, 12

Key elements of
Gamiﬁcation
• Mechanic
• Dynamics
• Aesthetic
• Story
Thursday, September 27, 12

Aesthetic
• Onboarding
• Scaffolding
• Progression

Thursday, September 27, 12

Mechanics. My favorite:)

Thursday, September 27, 12

Mechanics. Combo

Thursday, September 27, 12

Mechanics. Levels

Thursday, September 27, 12

Mechanics. Epicness

Thursday, September 27, 12

Mechanics. Points

Thursday, September 27, 12

Give rewards!

Thursday, September 27, 12

Tell the Story!

Thursday, September 27, 12

And one more...

Thursday, September 27, 12

Where to start?

Thursday, September 27, 12

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Gamification

1. Thursday, September 27, 12

2. My Gamer CV Posi%on: Hardcore gamer Experience: almost 20 years. Pla/orms: PC, Consoles, Mobile Main pla/orm: Xbox, PC Disappointment: No salary for gaming Thursday, September 27, 12

3. Before of all for game devs… Thursday, September 27, 12

4. What MoCvates People? Thursday, September 27, 12

5. What MoCvates People? Thursday, September 27, 12

6. What about games? Thursday, September 27, 12

7. Games better than sex! Thursday, September 27, 12

8. Games better than sex! Thursday, September 27, 12

9. What is Gamiﬁcation? “Gamiﬁca(on is the use of game design techniques, game thinking and game mechanics to enhance non-‐ game contexts.” ©Wiki Thursday, September 27, 12

10. Example? Thursday, September 27, 12

11. Example. Thursday, September 27, 12

12. Thursday, September 27, 12

13. Gamiﬁcation is: • Listening to what games can teach us • Learning from game design • Appreciating FUN! Thursday, September 27, 12

14. It works because… • Our Brain likes rewards! • Our Brain likes to solve issues! • Our Brain likes to get surprises! • Generation Y-Z-AO... Thursday, September 27, 12

15. Why Gamify? • Engagement Gap • Choices • Progression • Social • Habit Thursday, September 27, 12

16. Mobile Gamiﬁcation Thursday, September 27, 12

17. Thursday, September 27, 12

18. Key elements of Gamiﬁcation • Mechanic • Dynamics • Aesthetic • Story Thursday, September 27, 12

19. Aesthetic • Onboarding • Scaffolding • Progression Thursday, September 27, 12

20. Mechanics. My favorite:) Thursday, September 27, 12

21. Mechanics. Combo Thursday, September 27, 12

22. Mechanics. Levels Thursday, September 27, 12

23. Mechanics. Epicness Thursday, September 27, 12

24. Mechanics. Points Thursday, September 27, 12

25. Give rewards! Thursday, September 27, 12

26. Tell the Story! Thursday, September 27, 12