This document discusses the growth of Facebook usage and the potential for social commerce on the platform. It notes that Facebook had 1 million users in 2004, 200 million in 2009, and 845 million in 2012. It then discusses how social commerce is the next wave and provides statistics on how many consumers follow retailers on Facebook and Twitter, purchase products via Facebook links, and would buy products directly on Facebook. The document encourages brands to create a Facebook commerce experience for their brands to take advantage of these opportunities.

1. Are you on Facebook?

2. Feb 2012
845 M
April 2009
200 M
April 2007
20 M
Dec 2004
1M

4. Large Medium Small
Red Stripes Mobile
Boutique
Canyon Fireside Grille
Cinderella Cakes
Is your brand on it?

5. The stakes are changing…
Yesterday Today and tomorrow
General Info
Yesterday’s ideas are a given!
Feel Connected with Customers
New Product Info
The New Normal
Share Opinion
Be Part of a Community F-COMMERCE
Discount Coupons

7. Social Commerce is the next wave

8. Facebook Commerce
42%  of US online adults follow a retailer via Facebook or Twitter
58% Average US adult follows 6 retailers on Facebook and does primarily for special deals
28%  of Facebook users have purchased something online via a Facebook link
42%  of US online adults follow a retailer via Facebook or Twitter
35%  of consumers would buy products online on
Facebook

9. Fans Consume Value of a Share Facebook Users Increased Sales
More product -A Share on Facebook Bought More -American Eagle added
-A Coca-Cola Facebook equals $2.52 -Over Black Friday the “Like” button to every
fan consumes and weekend , 20% of the product on their site and
purchases more than transactions came Facebook referred visitors
A non-fan. from Facebook Store Spent 57% more

10. So…take the next step!
Give Your brand an edge.
Create the facebook commerce experience for your brand that
you always wanted!
www.facebook.com/dimenzen