Presentation of Dick van Dijk (Waag Society) on the MuseumApp at Museums and the web 2011

1. Exploring heritage in participatory culture
The MuseumApp

2. Medialab in Amsterdam
Creative technology for
social innovation
Activities
- Researching culture,
behaviour & technology
- Developing prototypes
and pilots
- Organizing interventions & events
Waag Society

3. Process
s Need
Idea s
Art Pro
ion to
Science
Quest
Society
typ
Technology
e
P ilot
Re
q ui
r e m e nts S o l u tio ns
Experiment Co-create Implement
Creative research Applied research Validate
Form Context Transformation
Process

4. More and more content published
Cluttered access from user point of view
Smart phones as tools
The paradox that lead to the MuseumApp

5. Teaming up with Amsterdam Museum
Creating connections to the city
Targeting new audiences
Targeting new audiences
Blueprint application for sector
Creating an open platform for cultural routes

6. Hosting locative labs
Design thinking
Working interdisciplinary

7. Creating an open platform for cultural routes
Iterative process
Prototyping and testing on the fly

8. Activating users Focus on the screen ‘Hidden treasures’
Access to locations Sharing stories Knowledge sharing
Challenges

9. • Storytelling; Points-of-Interest vs Stories, mixing
storylines and perspectives
• Game mechanics; tasks, points, opinions
• Social media; publishing pictures and opinions,
connecting to other applications
• Logistics; own phone and borrowed phones
Experiment with

10. Creating an open platform for cultural routes
Pilot tours on ‘Tolerance’ and ‘Enterpreneurship’
Difference in ages and skills
Evaluating user experience

11. Creating an open platform for cultural routes
Exploring participation and sharing
Evaluating user experience

12. • Overall enthousiasm, wanting to explore further
• Preference for audio (2nd pictures)
• More need for linearity and guidance than expected
• ‘Fix’ GPS inacurateness
• Colourcoding for different storylines & types of
content
• Using social media for specific group
• Comparing opions to others
• More tasks, clear feedback necessary
Findings

13. Creating an open platform for cultural routes
Online editorial platform
No programming skills
Easy editing

14. Online editorial platform
No programming skills
Easy editing

15. Scenario:
Download MuseumApp (AppStore or Market)

16. Look at cultural offering nearby (in de buurt)
Bekijk het overzicht van musea

17. Look at the (indoor & outdoor) tours of a museum
Bekijk het indoor & outdoor ‘tour’aanbod van het
museum

18. Check outwaar contentover gaat en start de tour tour
Bekijk the de tour of a tour and start the

19. Navigate theop de kaartexplore locations
Navigeer map and naar de locaties

20. Activate video, sound, pictures, text, tasks on
location - share video, geluid, tekst en opdrachten op
Activeer foto, activities
locatie

21. Navigate thebinnen op de plattegrond van het
Navigeer indoor map and activate locations
museum en activeer locaties

22. • Customized identity and joint visibility
• Controlling your experience and content
• Inside and outside
• Publishing media and participation
• Feedback and sharing
(Reviews, Social Media)
• Statistics of use
• Paid and/or free tours
• Assistance on content, script and
logistics optional
Features MuseumApp

23. • Focus on Amsterdam
• Teaming up with 10 musea for 1st year
(for free)
• Learning by doing, sharing
experiences
Launch summer 2011
Join the MuseumApp!
Timeline MuseumApp

24. • 1st App combining cultural tours
of multiple museums, made by
museums
• 1st mobile service, offering
support for software, creation,
content, communication &
logistics
• 1st initiative to combine inter-
disciplinary experience the
cultural sector
USP’s MuseumApp

25. • Amsterdam Museum
• 7scenes
• Waag Society
• Bank Giro Loterij
• Stichting DOEN
• Amsterdamse Musea
• Gemeente Amsterdam
• Antenna International
Partners MuseumApp Amsterdam

26. More information: www.museumapp.nl
dick@waag.org