1. PICK1
by
for
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

2. WHAT IS PICK1?
introduction
The traditional marketing model is undergoing a deep crisis: for the first
time ever in the US the online marketing spend has exceeded the
newspaper advertising, with $62B worldwide (eMarketer.com).
At the same time, half (1B people) of the world population connected in
Internet (2B people) has an activity on the social cloud (Facebook and
Twitter). People express their opinions on products, services, events…
in community with their friends.
Nevertheless corporate brands and local businesses haven’t found any
efficient solution yet to maximize and exploit this resource –opinions-
that in every part of the world is one of the most powerful driver.
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

3. WHAT IS PICK1?
scenario
Marketing is redefining itself: the whole world
where Brands are just pushing messages out,
is over.
The whole paradigm is shifting:
from simply creating ads to actually managing
communities.
3 keys:
•how you engage,
•how you get sticky,
Sweet spot is •how you stay relevant to consumers.
when you have that many people engaging with your brand willing to
give feedback, how to laser in on that consumer that is on the lunatic
fringe of using your product and before you know it the product has
been innovated again and you need to get to the consumer quickly?
getting to consumers in real-time!
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

4. WHAT IS PICK1? “Pick1 is a platform to ask opinions through questions
Pick1 is a tool for ... { and aggregated answers. It builds over time a database
of data pre-ordered in tables that can be used for
semantic analysis, associated with the demographic
}
information contained in online social networks”
1 2 3
Opinions Acquisition User Engagement Retargeting
Market Research Branding Sell
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

5. WHAT IS PICK1?
opportunity { PICK1 is a cutting edge platform to collect,
aggregate and share online opinions. }
• Market research as a marketing tool, and vice versa: the perfect merge to
effectively for corporate Brands and local businesses to engage with their
target;
• Unlike traditional (online and offline) market research companies, Pick1
provides highly scalable, real time and super-local validated information;
• Unlike (online and offline) traditional advertising, Pick1 allows consumers to
interact with the brand based on their demographics and individual interests;
• Users get rewarded (with cash or discounts) skyrocketing the conversion
rate from prospects to customers, and even share their experience with
other brand users.
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

6. PICK1 THE NEW SOCIAL ENGAGEMENT TOOL
“I see Foursquare as a consumer social service
that businesses are trying to figure out a way to
leverage, while what you're offering is a business
social service that consumers will try to figure out
how they can leverage... because of your
incentive-based model.”
“It's suited for the businesses. It's something that
looks perfectly capable of delivering the kind of
information that they're trying to gain... and yet
the consumers will want to engage just because
of the way the model is suited up. I think this is
better than Foursquare for the businesses”
Russell Hirshon, Unison Agency, Washington DC
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

7. PICK1 AS NEW COMMUNICATION CHANNEL
Pick1 amplifier the Brand gets
greater brand
awareness
greater engagement
with customers
broader social
presence in one
easy tool
better CRM
higher sales and
conversion rates
the flow real time information
(1) Brand asks Users (engagement) and data analysis
(2) User answers to Brand (opinions + profilation)
(3) Brand rewards User (reward) better targeting on
! aggregated
(4) User buys from Brand (sale!!!): the User WIN! & the Brand WIN!
(5) User shares the action (share)
customers
(6) Loop through Virality (viral) cost effective, pay
(7) Extra Reward (if any) for results mode
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

8. WHAT IS PICK1?
Pick1 volano
Pick1 flowchart
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

9. WHAT IS PICK1?
Pick1 use cases
• Driving back home Tom’s Smartphone notifies him that a pub, 100ft ahead of him
launched two hours ago a poll on one of the topics Tom indicated as of interest:
football. With a click Tom answers back to “who will be the next winner of the
SuperBowl”, receiving back a discount of 20% on a lunch in the next two days. If
other 10 friends of him will answer to the same question, his discount will be 30%
(10% more).
• Mary is ready to inaugurate her new ice-cream shop. She just created 4 new flavors
she wants to test. For this reason Mary goes on PICK1.COM and offers a $5,00
worth coupon to whoever will give his opinion on those at the opening, the day after.
She sets the offer to be pushed to all the married women with children living within 5
miles from her shop.
• Ikea (our first client) has launched a new social portal that –even if very rich with
content- it’s not matching the conversion rate identified as goal by the marketing
team. As a plus, Ikea wants a tool to exploit and extract value more effectively from
their 100.000+ fans on Facebook; a tool to collect the most information on the social
buzz created by its marketing initiative. Pick1 is the right solution.
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

10. PICK1 REVOLUTION
Better Engagement Better Return
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

11. PICK1 TOUCHPOINTS
Pick1 works with cross-media multiple touchpoints
Web Site: brand website or blog
Social Media: on the brand fan page on FaceBook / LinkedIn / Twitter
OOH / DOOH billboards and panels (Out Of Home / Digital Out Of Home)
using NFC (Near Field Communication) and Bluetooth
QR codes
Cell phone: free phone rings, via 1Ring.com | Doochoo
Online Advertising
Videos and Video Ads (embedded or hyperlinked)
Email Marketing (newsletters or in email signatures)
Webinars and Teleclasses
Customer Service
Press Releases
Invoices
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

12. WIN-WIN PROPOSITIONS
WIN-WIN propositions for Brands
1. better communication → new communication channel
between brands and users
2. innovative marketing and branding → getting to
people in innovative ways, engagement of the users
3. real-time market research → people are highly engaged,
offering their opinions and being rewarded, double engagement
4. more selling opportunities: quick conversions and sales
→ people will be more bound to buy from the brand with discounts and
special offers
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

13. WIN-WIN PROPOSITIONS
WIN-WIN propositions for Users
1. get satisfaction → speak to brands in innovative ways, and feel
actively engaged
2. make money! → people are rewarded for their opinions
3. be influential → share with the community (double reward) →
because the community doesn’t know it yet
+
content is an excuse and opportunity to create context and
to create relationships and strengthen ties
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

14. PICK1 SOME REAL CLIENTS SUCCESS
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

15. PICK1 GETS INTO ACTION
Pick1 proposal scenario
• Doochoo will implement for Transport for London a white-label
touchpoint version on the Pick1 platform, where the key elements
are:
• Questions embedded inside the Transport for London Facebook
page. Polls are generated by Pick1 platform and located in the
main Facebook wall and in a special Facebook tab of the page.
(We suggest Facebook as the main touchpoint for Transport for
London user engagement campaigns.)
• Questions embedded inside the Transport for London website
• Questions embedded inside the mobile app of the TfL (if it doesn’t
exist, we could create one)
• Results of the polls can be analyzed and Rewards can be managed
on the Pick1 Dashboard.
• TfL can create rewards, that will be sent to the users that answer
the poll. Rewards can be linked to the TfL coupon code system or
any other type of redeemable digital coupon.
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

16. PICK1 GETS INTO ACTION
Poll Results
• Pick1 provides a real-time dashboard of the results
• Pick1 data is safely stored in a multi-dimensional NoSQL-like
database, in specific MongoDB, that allows gathering of multi-field
multi-dimension graph data, and very fast execution of complex
queries
• Results can be “raw data” aggregated by the basic type of data
acquired (user profile fields, geo data, vote, etc ...)
• Results can be aggregated dynamically and automatically by the
client using an easy GUI tool, filtering and pivoting data in any
dimension
• the client has always unlimited access to the data, through the
dashboard, via API, or via files to be extracted (csv, xls, ...)
• built on top of the data, Doochoo provides an extensive set of
visualization tools
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

17. PICK1 FOR GEEKS
Database specs
• MongoDB (from "humongous") is a scalable, high-performance, open
source, document-oriented database. Written in C++, MongoDB
features:
• Document-oriented storage »JSON-style documents with dynamic
schemas offer simplicity and power.
• Full Index Support »Index on any attribute, just like you're used to.
• Replication & High Availability »Mirror across LANs and WANs for
scale and peace of mind.
• Auto-Sharding »Scale horizontally without compromising functionality.
• Querying »Rich, document-based queries.
• Fast In-Place Updates »Atomic modifiers for contention-free
performance.
• Map/Reduce »Flexible aggregation and data processing.
• GridFS »Store files of any size without complicating your stack.
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

18. PICK1 GETS INTO ACTION
Pick1 Rewardarding for users
Attach a reward coupon to the polls to engage friends
and people! When they vote, they will receive your reward
as a token of appreciation.
You can create and attach a reward coupon, such a
discount or free gift, to be used as a printable pdf or digital
coupon code. It can be redeemed by the user at your
business, retail store, or website, or at your convenience.
It's the perfect engagement tool to attract more visitor to
your business or website, or just simply to engage users to
vote your poll. It's the latest frontier of marketing, and it's
a win win for both the voter and poller.
The user will receive the reward after the vote has been
casted.
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

19. PICK1 TOUCHPOINTS
Pick1 suggested touchpoints for Transport for London
Social Media: on the brand fan page on FaceBook / LinkedIn / Twitter
inside Transport for London website and blog (if any)
OOH / DOOH billboards and panels
QR codes on websites, banners, magazines, offline ads
online or offline using 1Ring, free phone rings to vote
Online Advertising
Videos and Video Ads (embedded or hyperlinked)
Email Marketing (newsletters or in email signatures)
Customer Service
on the tickets
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

20. PICK1 TOUCHPOINTS
Pick1 touchpoint for Transport for London:
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

21. PICK1 TOUCHPOINTS
Pick1 touchpoint for Transport for London:
Test it here! http://contest.1ring.com/
Watch the video! http://1ring.com/exec/about
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

22. PICK1 TOUCHPOINTS
Pick1 touchpoint for Transport for London:
(example: H3G / “3” and IKEA website with Pick1 poll embedded)
Polls embedded inside ParPerfeito website to convert free users to
paying users, leveraging the conversion with reward discount coupons
© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation

23. Would you use Pick1 for your Business?
ANSWER HERE Paolo Privitera
Co-founder and CEO, Doochoo Inc.
Armando Biondi
Co-founder and President, Doochoo Inc.
Contact us paolo@doochoo.com
armando@doochoo.com
http://www.pick1.com/poll/478 Link us linkedin.com/in/paoloprivitera
linkedin.com/in/armandobiondi
:) Thank you