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Social Media
Packaging Industry
www.digitalvidya.com
What is Social Media?
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What care about Social Media?
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Let’ learn through Real Examples
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Over 20% All Sales through Facebook
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Tweet 2 Order
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“Social	
  media:	
  A	
  communica0ons	
  
revolu0on	
  causes	
  a	
  packaging	
  evolu0on”	
  
-­‐	
  HealthCarePackaging.com	
  
“Understanding	
  how	
  consumers	
  
experience	
  packaging	
  is	
  no	
  longer	
  
op0onal;	
  it	
  is	
  indispensable.”	
  
-­‐	
  PackWorld.com	
  
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www.digitalvidya.com
www.digitalvidya.com
www.digitalvidya.com
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QR (Quick Response) Codes
www.digitalvidya.com
www.digitalvidya.com
“I	
  can't	
  imagine	
  you	
  did	
  any	
  consumer	
  research	
  
on	
  the	
  new	
  package	
  among	
  users.	
  The	
  new	
  
package	
  is	
  hideous.”	
  
www.digitalvidya.com
www.digitalvidya.com
www.digitalvidya.com
www.digitalvidya.com
“Talking	
  to	
  them	
  is	
  like	
  talking	
  to	
  a	
  Friend	
  who	
  
happens	
  to	
  sell	
  Shoes.”	
  	
  	
  
The	
  Ul0mate	
  Victory!	
  
www.digitalvidya.com
References
•  http://www.healthcarepackaging.com/social-media-communications-
revolution-causes-packaging-evolution
•  http://www.packworld.com/harness-power-social-media-packaging
•  http://www.slideshare.net/arts118/packaging-what-does-online-have-to-do-
with-packaging
•  http://socialmediatoday.com/len-ostroff/262625/are-qr-codes-replacing-
social-media-links-product-packaging
•  http://landor.com/#!/talk/articles-publications/articles/putting-social-
media-to-work-for-consumer-packaged-goods-brands/
•  http://thefoodiebugle.com/article/purveyors/top-10-tips-on-sampling-
branding-packaging-and-social-media
•  http://www.grandsocialcentral.com/hustler-marketers/brand-managers/
packagingdiva-com-brand-managers/twitter-packaging-jingle-contest-joann-
hiness-social-success
•  Latest in Social Media: http://www.mashable.com
•  Learn Social Media: http://www.digitalvidya.com
www.digitalvidya.com
Leverage Digital Marketing for Incredible Growth?
Our Trainings are a Click away!
h8p://www.digitalvidya.com	
  

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