Mais conteúdo relacionado Semelhante a Social Media for Customer Loyalty and Brand Engagement (20) Mais de Digital Vidya (20) Social Media for Customer Loyalty and Brand Engagement1. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
Social Media
Customer Loyalty & Engagement
www.digitalvidya.com © Digital Vidya
2. Click to edit Master text styles
____ __ ____ _____ ____ ______
“Only 20% of marketing budgets
Second_____
_____ level
Third level
____ _____
are typically spent on retention.
Fourth level
_____ _____
Fifth level
____ _____ Yet, in many cases, 75% of
revenues comes from existing
customers.”
Source: Flip the Funnel
www.digitalvidya.com © Digital Vidya
3. The Opportunity
Click to edit Master text styles
____ __ ____ _____ ____ ______
Acquisition
Second_____
_____ level
Third level
____ _____
Retention
Fourth level
_____ _____
Fifth level
____ _____
Referral
www.digitalvidya.com © Digital Vidya
4. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Let’s learn through Examples!
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya
5. Retargeting on Facebook
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya
6. Advanced Targeting: Email/Phone/UID
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya
7. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
Source: http://bit.ly/titanapp
www.digitalvidya.com © Digital Vidya
8. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya
9. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya
10. Tweet 2 Order
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya
11. Social Media Loyalty System
Click to edit Master text styles Extra Points for
____ __ ____ _____ ____ ______
Earn
Second_____
_____ level
Third level
____ _____ Social Media Integration
Fourth level
_____ _____
Fifth level
____ _____ Send Tweet on behalf of
customer
A tweet is 1/50th of
frozen dessert.
www.digitalvidya.com © Digital Vidya
12. Tweet to Order
Tweet 2 Order
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya
13. True Victory!
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
“Talking to Zappos is like talking to a Friend
who happens to sell Shoes.”
www.digitalvidya.com © Digital Vidya
14. Thanks for Listening!
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level Let’s continue this conversation…
____ _____
Fourth level
_____ _____ Off Social Media
On Social Media
Fifth level
____ _____
@MyDigitalVidya info@digitalvidya.com
Leverage Digital Marketing for Incredible Growth?
Join us in our upcoming Workshop!
http://www.digitalvidya.com
www.digitalvidya.com © Digital Vidya