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                       Social Media
  Customer Loyalty & Engagement

www.digitalvidya.com                   © Digital Vidya
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             “Only 20% of marketing budgets
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             are typically spent on retention.
    Fourth level
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    Fifth level
    ____ _____  Yet, in many cases, 75% of
              revenues comes from existing
                        customers.”
                                       Source: Flip the Funnel




www.digitalvidya.com                                        © Digital Vidya
The Opportunity

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     Acquisition
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     Retention
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     Referral

www.digitalvidya.com                     © Digital Vidya
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       Let’s learn through Examples!
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www.digitalvidya.com                   © Digital Vidya
Retargeting on Facebook
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www.digitalvidya.com                             © Digital Vidya
Advanced Targeting: Email/Phone/UID
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www.digitalvidya.com                         © Digital Vidya
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                       Source: http://bit.ly/titanapp
www.digitalvidya.com                                    © Digital Vidya
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www.digitalvidya.com                   © Digital Vidya
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www.digitalvidya.com                   © Digital Vidya
Tweet 2 Order

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www.digitalvidya.com                   © Digital Vidya
Social Media Loyalty System

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                              Earn
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    ____ _____                Social Media Integration
    Fourth level
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    Fifth level
    ____ _____               Send Tweet on behalf of

                                 customer
                                A tweet is 1/50th of
                                 frozen dessert.


www.digitalvidya.com                                    © Digital Vidya
Tweet to Order
    Tweet 2 Order

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www.digitalvidya.com                    © Digital Vidya
True Victory!
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 “Talking to Zappos is like talking to a Friend
         who happens to sell Shoes.”

www.digitalvidya.com                     © Digital Vidya
Thanks for Listening!
    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
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    Third level Let’s continue this conversation…
    ____ _____
    Fourth level
    _____ _____                      Off Social Media
             On Social Media
    Fifth level
    ____ _____
                       @MyDigitalVidya                 info@digitalvidya.com




      Leverage Digital Marketing for Incredible Growth?
                         Join us in our upcoming Workshop!
                                 http://www.digitalvidya.com

www.digitalvidya.com                                                           © Digital Vidya

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Social Media for Customer Loyalty and Brand Engagement

  • 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Social Media Customer Loyalty & Engagement www.digitalvidya.com © Digital Vidya
  • 2. Click to edit Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Fifth level ____ _____ Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com © Digital Vidya
  • 3. The Opportunity Click to edit Master text styles ____ __ ____ _____ ____ ______  Acquisition Second_____ _____ level Third level ____ _____  Retention Fourth level _____ _____ Fifth level ____ _____  Referral www.digitalvidya.com © Digital Vidya
  • 4. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Let’s learn through Examples! Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 5. Retargeting on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 6. Advanced Targeting: Email/Phone/UID Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 7. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Source: http://bit.ly/titanapp www.digitalvidya.com © Digital Vidya
  • 8. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 9. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 10. Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 11. Social Media Loyalty System Click to edit Master text styles Extra Points for ____ __ ____ _____ ____ ______ Earn Second_____ _____ level Third level ____ _____ Social Media Integration Fourth level _____ _____ Fifth level ____ _____   Send Tweet on behalf of customer   A tweet is 1/50th of frozen dessert. www.digitalvidya.com © Digital Vidya
  • 12. Tweet to Order Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 13. True Victory! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ “Talking to Zappos is like talking to a Friend who happens to sell Shoes.” www.digitalvidya.com © Digital Vidya
  • 14. Thanks for Listening! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level Let’s continue this conversation… ____ _____ Fourth level _____ _____ Off Social Media On Social Media Fifth level ____ _____ @MyDigitalVidya info@digitalvidya.com Leverage Digital Marketing for Incredible Growth? Join us in our upcoming Workshop! http://www.digitalvidya.com www.digitalvidya.com © Digital Vidya