Are you looking at leveraging Social Media Marketing for Customer Acquisition? There are number of ways Social Media help you do that: through influence, lead and direct sales. Give your business next level of growth!

1. Social Media
For Customer Acquisition

2. Agenda
• Introduction
• Case Studies
• Framework to Multiply Revenue through
DM
• Exercise: Facebook Adv Strategy for Lead
Generation
• Q & A

3. Let’s learn from Real Examples

4. Customer Acquisition
Influence
Lead
Sale

5. Remarketing/Retargeting

6. Remarketing Example

7. Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

8. Car Launch
Reveal the Name Contest
1. 150,000 people
participated
2. 35,000+ requests for Test
Drives
3. 8000 Cars booked in 10
days

12. Over 20% All Sales through Facebook

13. Ola Cabs

14. Tweet 2 Order

18. QR (Quick Response) Codes

19. Customer Acquisition Framework
Reach
Online Presence
Audience
Aggregation
Leads Sales
SEO, Ads,
Email,
Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)

20. KISSmetrics Post Trial Sign-up Flow

21. KISSmetrics Welcome Email

22. KISSmetrics Evangelizing Email

23. KISSmetrics Relationship Email

25. Opportunity
Reach Leads Sales Revenue Growth %
1000 100 10 1 Lac
1500 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 100 20 2 Lacs 100
1500 337 67.5 6.75 Lacs 575

26. Exercise: Online Advertising
Strategy for Lead Generation

27. Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion
• Facebook: targeting
• Facebook: early mover advantage

28. Opportunity of Targeting on Facebook
• Age
• Location
• Gender
• Interest & Behaviour
• Relationship Status
• Social Connection on Facebook
• Occupation
• Education

29. Interest & Behaviour Targeting

30. Custom Audience: Email/Phone/UID

31. Retargeting on Facebook

32. Landing Page Optimization

33. Customer Acquisition Framework
Reach
Online Presence
Audience
Aggregation
Leads Sales
SEO, Ads,
Email,
Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)

34. Time to Create Your Strategy
http://bit.ly/dv-ws

35. Thank You!
Let’s continue this conversation…
On Social Media Off Social Media
@MyDigitalVidya
info@digitalvidya.com
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