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                       Social Media: A Killer App




www.digitalvidya.com                                © Digital Vidya
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                       Time Has Not Changed




www.digitalvidya.com                          © Digital Vidya
Quiz Time!
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www.digitalvidya.com                   © Digital Vidya
Facebook Edge Rank
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www.digitalvidya.com                        © Digital Vidya
# of Fans: Currency for Success!

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                       Source: http://www.famecount.com/facebook-rank/Malaysia
www.digitalvidya.com                                                             © Digital Vidya
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             “Only 20% of marketing budgets
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              revenues comes from existing
                        customers.”
                                       Source: Flip the Funnel




www.digitalvidya.com                                        © Digital Vidya
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        Let’s look at few Interesting
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                 Examples!



www.digitalvidya.com                   © Digital Vidya
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www.digitalvidya.com                   © Digital Vidya
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www.digitalvidya.com                   © Digital Vidya
Landing Tab on Facebook


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www.digitalvidya.com                             © Digital Vidya
Mobile Voucher

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www.digitalvidya.com                    © Digital Vidya
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www.digitalvidya.com                   © Digital Vidya
Tweet 2 Order
            Shopping on Facebook

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www.digitalvidya.com                   © Digital Vidya
Tiger Beer: Stand Out
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www.digitalvidya.com                           © Digital Vidya
Kogi Korean BBQ Taco Truck

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      Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
www.digitalvidya.com                                          © Digital Vidya
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www.digitalvidya.com                   © Digital Vidya
Tweet 2 Order

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www.digitalvidya.com                   © Digital Vidya
Tweet to Order
    Tweet 2 Order

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www.digitalvidya.com                    © Digital Vidya
Tweet 2 Order Instagram

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The Ultimate Victory!
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     “Talking to them is like talking to a Friend
            who happens to sell Shoes.”

www.digitalvidya.com                           © Digital Vidya
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                         Thank You!
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                             pradeep@digitalvidya.com


                  /pradeepchopra   /pradeepchopra   /in/pradeepchopra




www.digitalvidya.com                                                    © Digital Vidya

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Social Media: A Killer Application

  • 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Social Media: A Killer App www.digitalvidya.com © Digital Vidya
  • 2. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Time Has Not Changed www.digitalvidya.com © Digital Vidya
  • 3. Quiz Time! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 4. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 5. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Source: http://www.famecount.com/facebook-rank/Malaysia www.digitalvidya.com © Digital Vidya
  • 6. Click to edit Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Fifth level ____ _____ Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com © Digital Vidya
  • 7. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Let’s look at few Interesting Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Examples! www.digitalvidya.com © Digital Vidya
  • 8. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 9. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 10. Landing Tab on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 11. Mobile Voucher Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 12. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 13. Tweet 2 Order Shopping on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 14. Tiger Beer: Stand Out Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 15. Kogi Korean BBQ Taco Truck Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com © Digital Vidya
  • 16. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 17. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 18. Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 19. Tweet to Order Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 20. Tweet 2 Order Instagram Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 21. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 22. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 23. The Ultimate Victory! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ “Talking to them is like talking to a Friend who happens to sell Shoes.” www.digitalvidya.com © Digital Vidya
  • 24. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Thank You! Fourth level _____ _____ Fifth level ____ _____ pradeep@digitalvidya.com /pradeepchopra /pradeepchopra /in/pradeepchopra www.digitalvidya.com © Digital Vidya