Social Media is not a buzzword today! Marketers can no more ignore this revolutionary medium. Globally, a growing number of individuals and organizations are embracing this medium. Do you want to be left behind? Join us for a Practical Workshop on Social Media Marketing to understand: - How other businesses are succeeding (and few failing) in Social Media Marketing - How to develop and execute Social Media Marketing strategy for your business? - How can you measure and ongoing keep a track on the success of Social Media Marketing campaigns? - Why, What and How of leveraging various Social Media Marketing channels (Facebook, LinkedIn, Blogging, Twitter, YouTube etc) - Social Media Marketing Toolbox to move rapidly and profitably against competition

1. Social Media Marketing Bootcamp
THIS BOOTCAMP IS FOR YOU IF YOU ARE
A Brand Manager
An Advertising Professional
A Marketing Manager
A Web Strategist
A Digital Marketing Professional
A Student looking at SMM as a Career
An Entrepreneur
A CXO of a Small & Medium Business
Supporting Partners
Delhi

2. Social Media Marketing Bootcamp
Social Media Marketing Bootcamp
WHY CARE ABOUT SOCIAL MEDIA MARKETING?
“Social Networking sites are now officially more popular than porn sites.”
“Around 10 new profiles are added every second on Facebook.”
“A video on YouTube by 2 employees of Dominos costed them over US$ 50m.”
“Dell made over US$ 3m through Twitter alone.”
Social Media is no more a buzzword today! It has become an integral part of our everyday lives
today. Given the rate at which Social Media is spreading today, marketers can no more ignore this
revolutionary medium. Whether you are interested in hiring new talent, improving your customer
service, generating new leads & sales or building an Online Community, Social Media Marketing
can be your answer!
Globally, thousands of professionals and companies have embraced the value offered by this new
medium. Do you want to be left behind?
JOIN US FOR A PRACTICAL BOOTCAMP ON SOCIAL MEDIA MARKETING TO UNDERSTAND:
How other businesses are succeeding (and few failing) in Social Media Marketing through
real case studies about both Global and Local businesses
How to develop and execute Social Media Marketing strategy for your business?
How can you measure and continuously keep track of success of your Social Media
Marketing initiatives?
How to leverage SMM to boost your SEO performance?
Why, What and How of leveraging various Social Media Marketing channels (Facebook,
LinkedIn, Blogging, Twitter, YouTube etc)
Understand Social Media Marketing Toolbox to move rapidly and profitably against
competition
http://www.digitalvidya.com info@digitalvidya.com

3. Social Media Marketing Bootcamp
SOME OF THE REASONS WHICH MAKE THIS BOOTCAMP SPECIAL
2 full days of hands on learning experience with fellow Social Media Marketers
Delivered by thought leaders who have been practicing SMM since inception
Includes a primer on Demystifying Community Building on Social Media including a real
time contest on Facebook Community Building
Videos, Case Studies, Quizzes, Class & Home Exercises, Contests
Completion Certificate
BOOTCAMP CURRICULUM & SCHEDULE
Curriculum
Day I (Fri) Session Details Day II (Sat) Session Details
9:00 - 9:30 Registration & Networking 9:00 - 9:30 Registration & Networking
Tea Tea
9:30 - 11:00 Introductions, Pre Training 9:30 - 11:00 Social Media Channels III
Assessment, SMM
Orientation (with case
studies)
11:00 - 12:00 SMM Framework 11:00 - 12:00 Social Media Marketing
Toolbox
12:00 - 1:00 Social Media Channels I 12:00 - 1:00 SMM for SEO
1:00 - 2:00 Lunch 1:00 - 2:00 Lunch
2:00 - 3:00 Social Media Channels II 2:00 - 3:00 How to Measure Success in
SM
3:00 - 3:30 Networking Tea 3:00 - 3:30 Networking Tea
3:30 - 4:30 SMM Application - 3:30 - 4:30 Case Studies Brainstorming
Community Building
4:30 - 5:30 Wrap Up, Home 4:30 - 5:30 Wrap Up,
Assignments, Feedback Acknowledgement, Post
Tr a i n i n g A s s e s s m e n t ,
Feedback
Note - Please ensure that you carry your laptop to the event for both the days.
Next Available Bootcamps - Check out http://www.digitalvidya.com for the latest schedule
http://www.digitalvidya.com info@digitalvidya.com

4. Social Media Marketing Bootcamp
BOOTCAMP FEE
Rs 12,500/- (plus 10.3% service tax) [15% discount for 2 or more registrations]
HOW TO REGISTER?
Pay Online at http://www.digitalvidya.com
Call Pradeep Chopra at 9810762902 or write to pradeep@digitalvidya.com
ABOUT THE BOOTCAMP LEADERS
“Pradeep spoke on Online Marketing at various sessions at NASSCOM
including India Leadership Forum. He has always amazed the audience with
his excellent presentation skills, in depth expertise and passion for Online
Marketing.”
- Avinash Raghava (Manager North India, NASSCOM)
“Pradeep is perhaps one of the most interesting & dynamic Internet marketing
professionals that I have come across. His simple yet extremely effective style
of communication with the audience makes him a real hit.”
Pradeep Chopra - Digbijoy Shukla (Associate Director, TiE & Co-founder, TenMarks)
Pradeep is an entrepreneur, a Digital Marketing thought leader and an international speaker.
Presently, he is a co-founder of Digital Vidya, a Digital Marketing learning place and Whizlabs
Software, an IT certification preparation company.
Till recently, he was one of the co-founders of OMLogic Consulting, one of the India's leading
Online Marketing companies. At OMLogic, Pradeep played an instrumental role in branding
OMLogic as one of the most sought after firms for Online Marketing. Prior to OMLogic, Pradeep
was a co-founder of Whizlabs Software, an IT education company, where he built a global brand
(using online marketing) for which Whizlabs won the 'Most Innovative Indian IT Company' award
from NASSCOM in 2004.
Online marketing is Pradeep's passion & he is among the pioneers of online marketing in India. He
is an international speaker & an author on online marketing & entrepreneurship. His previous
speaking assignments include speaking at SES (USA), Global Entrepolis @ Singapore,
NASSCOM India Leadership Forum, TiE and Web Innovation conferences.
Pradeep graduated from IIT Delhi & is also an active member of the SEMPO's (Search Engine
Marketing Professional Organization) Global Committee. In his personal life, Pradeep enjoys
juggling, swimming and loves travelling to not-so-common destinations. His obsession for
internet has led him to believe that the internet connectivity is more important than the water
supply .
http://www.digitalvidya.com info@digitalvidya.com

5. Social Media Marketing Bootcamp
“Kapil knows online domain really well and understands what it takes to not
only bring prospective clients to you but to convert them into quality leads as
well.”
- Co-founder & Director at BrickRed Technologies
“He is a great motivator, good speaker and a perfect mentor. I wish him good
luck for his future endeavor.”
-Shushant Jha (PPC Expert, OMLogic Consulting)
Kapil Nakra
Kapil Nakra is a first generation Serial Entrepreneur. He has co-founded multiple ventures in the
Internet space in the last 10 years. Presently, he is a co-founder of Digital Vidya, a Digital Marketing
learning place and Whizlabs Software, an IT certification preparation company.
Earlier, Kapil co-founded OMLogic Consulting, one of India's leading Online Marketing company.
As a CEO of OMLogic, Kapil played an instrumental role in OMLogic's growth from May 2007 to
Oct 2009. During his tenure, OMLogic has served over 30 customers across various domains in
providing holistic Online Marketing services.
He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software.
At Whizlabs, he pioneered the efforts in building online market for Whizlabs' assessment solutions
for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip
accounts such as Cisco. Whizlabs won the 'Most Innovative Indian IT Company' award from
NASSCOM in 2004.
Kapil is known for his simplistic and inquisitive leading style, which motivates people to think out-
of-the-box. It goes without that saying that Kapil has a deep passion for Entrepreneurship and
Online Marketing. He is a regular speaker at various Online Marketing conferences and his
previous speaking engagements include speaking at SearchCamp and OMCAR.
http://www.digitalvidya.com info@digitalvidya.com