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Targeting Audience on Digital Media
- 1. Ways to reach potential buyers
- 2. Ways to reach potential buyers
- 3. Ways to reach potential buyers
- 4. Brain Shake: In how many ways can you reach potential buyers today?
- 5. Repeat: Explosion in ways to reach buyers
- 6. Message: The rise of online persuasion
- 11. Targeting Audience on Digital Media
- 12. Referral SEO Paid Adverts. Marketing Email Content Marketing Marketing Social Media Viral Different Methods to make yourself Discoverable Marketing Marketing
- 13. Different Methods, Channels offers Different ways to Target Audience
- 14. 2 ways to Target audience Interest Demographics Targeting Targeting Type of content Personal & published, Professional Profile consumed or specified by the engaged Users
- 15. Keywords Tools to Assess Search Interest Interest Targeting Targeting People based on the “Search Queries”
- 16. Exercise Interest Targeting • Search “Digital Marketing” using the following tools – Google Keyword Suggestion Tool – Search Volume Analysis • http://bit.ly/kw-tool – Google Trends - Focus on growing trends • http://www.google.com/trends – Soovle - Get trends across platforms • http://soovle.com
- 17. Tools to Understand Online Behavior Interest Targeting
- 18. Example: Amazon Interest Targeting Targeting Website users based on Past Behavior
- 19. Example: 42inception Interest Targeting Integrating Sales with Users’ Online Behavior
- 20. Remarketing: Targeting your Visitors Interest Targeting Targeting Website Visitors on other website
- 21. Remarketing Example: ClearTrip.com Interest Targeting
- 22. Remarketing Example: ClearTrip.com Interest Targeting
- 23. Targeting Website Visitors on Facebook Interest Targeting Retargeting Visitors on Facebook
- 24. Targeting Existing Contacts through FB Ads Interest Targeting
- 25. Targeting engaging audience of FB Page Interest Targeting
- 26. Target Fans of Particular Pages Interest Targeting
- 27. Targeting FB Users based on Participation Interest Targeting
- 28. Target Facebook Users based on Profile Interest Targeting
- 29. Hashtag Targeting through Twitter Ads Interest Targeting
- 30. Targeting Influencers through #tag Targeting Influencers around an Interest http://www.tweetarchivist.com
- 31. Discovering Influencers on Twitters Targeting Influencers of a #Tags http://tweetreach.com
- 32. Discovering Influencers through Klout Targeting Influencers for a given Interest
- 33. Demographics Targeting on Facebook Demographic Targeting • Location • Age • Sexual orientation, Marital Status & Language • Education & Workplace • Friends of connections on your presence
- 34. Facebook Location Targeting Demographic Targeting
- 35. Age Targeting Demographic Targeting
- 36. Education Targeting Demographic Targeting
- 37. Sexual orientation, Marital Status & Language Demographic Targeting
- 38. Workplace Targeting Demographic Targeting
- 39. Exercise – Targeting Users on FB • Requirements: – You are running a campaign for a fortune 500 company to target married Women techies in India with child older than 16 years • Steps to find Solution: – Go to https://www.facebook.com/ads/create/ – Keep destination URL as http://xyz.com – Suggest Targeting options
- 40. Professional Profile Targeting on LinkedIn Demographic Targeting
- 41. Summary Interest Demographics Targeting Targeting Type of content Personal & published, Professional Profile consumed or specified by the engaged Users