How to be Successful in Positioning on Social Media?
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Have you ever thought about what’s the positioning you want to establish for yourself or your organization on Social Media? Moreover, do you know how are you currently perceived by your target audience on Social Media? Whether you want to build your personal brand or promote your business, positioning is the key to your success in Social Media Marketing. Check this presentation to find out the importance of positioning and how can you be successful in positioning on Social Media to meet your ultimate business goals.
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How to be Successful in Positioning on Social Media?
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- 17. © Digital Vidya Relatives Friends Customers Partners Prospects …. Target Audience Search Terms Search Terms Let’s Listen Google Forums and Blogs Facebook Groups/Pages LinkedIn Groups/Updates Search Discussion Forums Facebook LinkedIn /Blogs Platform www.digitalvidya.com
- 18. © Digital Vidya Observations Community Size Participation Tonality Relevancy Check for competition www.digitalvidya.com
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- 20. © Digital Vidya Create your positioning Channel Target Audience Target Audience Positioning Positioning Name Brand www.digitalvidya.com
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Notas do Editor
- You need to understand “what image you hold in the mind of prospects?” and be selective as as per that. You need learn while you grow. So you need to setup narrow targets and evolve over the period of time. Understand your target audience. Segment them, and talk to each segment appropriately. Generic communication does not work.