LinkedIn for B2B Lead Generation and Personal Branding

Social Media Workshop

How to use LinkedIn for Networking?

© Digital Vidya www.digitalvidya.com

What’s in it for a Business?
 Potential Vendors/Employee Evaluation Tool
 Competitive Analysis Research Tool
 Sales Pitch for Potential Customers
 Engage and get relevant information
 Direct Sales: Respond to appropriate service requests
 Create Specialized Professional Groups
 Generate Search Engine Traffic


What to do on LinkedIn?
 Increase Visibility
 Build Credibility
 Create Engagement – Be Relevant


Increase Visibility


How many people have you met in the last one
year, Professionally?__________

To how many of them have you sent LinkedIn
request?_____________


Key

The desire to “stay connected”

We meet people every day, Professionally!
Invite them to your LinkedIn Profile


Access Existing Network
Add all existing contacts to your network

 Existing Email Accounts (Minimal time, Great Results)

 Suggestions & Recommendation from Linkedin

 Classmates (Time Consuming but highly relevant)


Building Relationships


Be Relevant and Build Credibility


Professional "Headline"
 “Your Personal Brand Statement” not “Your Title”


Complete Your Profile


Summary
Keep it your summary: Small, Concise, Easily readable


Give access to your articles


Share your interest


Link your blog


Declare Accomplishments

 Announce your new website, blog posts, Deals, Customers or
products/services and drive readers


Get Recommendations
“Hit when it’s hot!”

 Clients, Partners, Colleagues, Vendors, Friends and Associates.


Participate in Q&A

 Identify relevant Domain as per your personal branding Statement.
 Participate “ONLY” in those Questions.
 Get as many “Best Answers” as possible.
 Direct Sales: Loosely connect your answer with your service - Drive
highly relevant Visitors


LinkedIn Company Pages


Company Analytics


Enhancing Value


LinkedIn Ads


Case Study:


Background
Evalueserve participated as the Knowledge
Partner in Global Economic Summit which was
held in Mumbai from Jan 20 – 22, 2010. For the
same, Evalueserve wrote a research paper on
Investment Opportunities within Indian
Infrastructure – Roads, Ports & Telecom

Link :
http://www.evalueserve.com/WhitePapersReports/tabid/176/Def
ault.aspx


Key Objectives

 Feedback on the white paper so that the industry
aspect could be included
 Limited PR which the internal marketing
communications could provide: Wanted to increase it
 Generate more leads in terms of client
engagements


How LinkedIn was Useful?
 Have various relevant groups on Infrastructure which
were helpful
 Global reach in terms of PR
 Various experts availability under one platform


What was done?
 Joined the relevant LinkedIn Infrastructure Groups. Examples: India
Infrastructure Group, India Infrastructure Forum, PPP/PF/PFI, Infrastructure
Financing, Project Finance
 Posted this small brief about the paper on various groups discussion pages - Hi
All: Evalueserve was the knowledge partner of the Infrastructure session in the
recently concluded Global Economic Summit. The event was held in Mumbai
from 20 - 22 Jan, 2010. The team wrote a paper on the 'Investment
Opportunities in Roads, Telecom and Ports Infrastructure in India'. In case you
wish to read it, please feel free to visit our website www.evalueserve.com or
drop an email on InfrastructureResearch@evalueserve.com


Lead Generated Through Social Media
 Partner, PROLUSION BV
 Manager, Infrastructure Finance at ICRA Management Consulting Services Ltd.
 Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis
 Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service
Partnerships
 Independent Consultant and ex EVP, Engineering of First Group America
 Vice President, Asia at PEI Media
 Independent Transport Planning & Management Consultant with over 20 years' management experience
 Transportation Planner at Transystems Corp with over a decade experience
 AVP, SKIL Group
 Managing Director at VAMED Healthcare Co. Ltd
 Managing Partner, Veda Asset Management
 Director at INEX Infrastructure Exchange Ltd
 Economist at Generalitat de Catalunya
 Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited
 Associate Vice President at Grant Thornton

Case:

Looking for a suggestion for Email
Marketing Product


15 Answers in 7 days


Direct Sales Opportunity


LinkedIn Exercise
Step 1: Update your Profile and Company Profile (if required)
Step 2: Ask 1 Question


Thank You!

Our upcoming Digital MarketingTrainings

Delhi Mumbai Bangalore

Social Media Marketing Jan 17-18 Feb 21-22

Social Media Marketing Course Dec 22 – Jan 30 (Instructor-led, Online Course)

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Generation & Sales

More details @ www.digitalvidya.com

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LinkedIn for B2B Lead Generation and Personal Branding

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