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    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____         Leveraging Facebook
    Fourth level
    _____ _____                    for
    Fifth level
    ____ _____
     Customer Acquisition


www.digitalvidya.com                         © Digital Vidya
Today’s Session
    ■  Opportunity of Facebook ______
    Click to edit Master text styles
    ____ __ ____ _____ ____
    Second_____
    _____ level
        □  Pages
    Third Apps
    ____ level
        □  _____
    Fourth level
    _____ _____
        □  Ads
    Fifth level
    ____ _____
    ■  Leveraging Facebook Advertising
    ■  Invite for our upcoming Trainings




www.digitalvidya.com                       © Digital Vidya
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    ____ __ ____ _____ ____ ______
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    ____ _____
    Fourth level
    _____ _____
              Why Facebook Marketing?
    Fifth level
    ____ _____




www.digitalvidya.com                    © Digital Vidya
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    ____ __ ____ _____ ____ ______
             “Only 20% of marketing budgets
    Second_____
    _____ level
    Third level
    ____ _____
             are typically spent on retention.
    Fourth level
    _____ _____
    Fifth level
    ____ _____  Yet, in many cases, 75% of
              revenues comes from existing
                        customers.”
                                       Source: Flip the Funnel




www.digitalvidya.com                                        © Digital Vidya
Customer Acquisition
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    ____ __ ____ _____ ____ ______
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    ____ _____
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    _____ _____
    Fifth level
    ____ _____                                Influence
                                              Lead
                                              Sale




www.digitalvidya.com                                      © Digital Vidya
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    ____ __ ____ _____ ____ ______
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    ____ _____
                       Time Has Not Changed




www.digitalvidya.com                          © Digital Vidya
You are a
                    You are a Brand! You
    ____ __ ____ You have a styles
                     _____ Company!
                      Professional! You
                        are a ____ ______
    Click to edit Master textFacebook
                   don’t have an a Blog?
                   You don’t have Email?
                    don’t
    Second_____
    _____ level            Page?
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                        © Digital Vidya
# of Fans: Currency for Success!

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    ____ _____




www.digitalvidya.com                                  © Digital Vidya
Quiz Time!
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    ____ _____
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    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Facebook Edge Rank

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    ____ __ ____ _____ ____ ______
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    ____ _____




www.digitalvidya.com                        © Digital Vidya
25% Revenue through Facebook

    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
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www.digitalvidya.com                                  © Digital Vidya
25% Online Revenue through Facebook

    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
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www.digitalvidya.com                             © Digital Vidya
Over 20% All Sales through Facebook

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www.digitalvidya.com                                     © Digital Vidya
INR 1.5 Million Revenue/Month
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    ____ _____




www.digitalvidya.com                                   © Digital Vidya
30x ROI on FB Ads: 10k+ Tickets Sold

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www.digitalvidya.com                                   © Digital Vidya
Apps + Contest


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www.digitalvidya.com                    © Digital Vidya
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www.digitalvidya.com                   © Digital Vidya
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www.digitalvidya.com                   © Digital Vidya
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www.digitalvidya.com                   © Digital Vidya
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                   Open Graph Applications




www.digitalvidya.com                         © Digital Vidya
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www.digitalvidya.com                   © Digital Vidya
Dailymotion

    ■  In to edit Master text styles
    Click 2__ ____ 9 Millions ______
    ____ months, _____ ____
    Second_____ App to their
    _____ level
       People added
    Third level
    ____ _____
       Timeline
    Fourth levelFacebook Visitors
    _____ _____
    ■  6 Million
    Fifth level
    ____ _____
       everyday
    ■  2 Million Stories Published
       back on Facebook
       everyday!




www.digitalvidya.com                   © Digital Vidya
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    ____ __ ____ _____ ____ ______
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                       Facebook Advertising




www.digitalvidya.com                          © Digital Vidya
Facebook Ads
    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
                                              Promote
    Second_____Facebook Page
    _____ levelSome
                                       Facebook Page, event or
    Third level
    ____ _____                               Application

    Fourth level
    _____ _____
    Fifth level
    ____ _____
                        Your Ad
      FB User


                                       To your Website for Lead
                                          Generation & Sales




www.digitalvidya.com                                          © Digital Vidya
Optimizing Ads for Success!
    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
                              Advertiser A                Advertiser B
    Second_____
    _____ level Impressions        100                           100
    Third level Clicks
    ____ _____                      2                             5
    Fourth level (Rs)
    _____ _____  CPC               10                             5
    Fifth level
    ____ _____
                       Yield (Rs)            20                  25
                       CTR (%)               2                    5


                             CTR is the Key | 0.1% is Good CTR




www.digitalvidya.com                                                     © Digital Vidya
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    ____ __ ____ _____ ____ ______
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www.digitalvidya.com                   © Digital Vidya
Instructor-led, Online Course
    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
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    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




                        http://www.42inception.com/trainings


www.digitalvidya.com                                           © Digital Vidya
Thank You!

    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level   Invite for our upcoming Trainings
    Third level
    ____ _____
                   Training           Delhi    Mumbai                       Bangalore
    Fourth level
    _____ _____
                                     Nov 20-21 Dec 4-5                       Dec 18-19
    ____ _____ Marketing
        Social Media
    Fifth level
           Advanced Facebook Marketing                   Online (Nov 24 - Dec 22)


                              Special 15% Off (till Nov 9th): ‘15web’

                                   http://www.digitalvidya.com




                  /pradeepchopra      /pradeepchopra      /in/pradeepchopra
www.digitalvidya.com                                                                © Digital Vidya

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Facebook Marketing for Customer Acquisition

  • 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Leveraging Facebook Fourth level _____ _____ for Fifth level ____ _____ Customer Acquisition www.digitalvidya.com © Digital Vidya
  • 2. Today’s Session ■  Opportunity of Facebook ______ Click to edit Master text styles ____ __ ____ _____ ____ Second_____ _____ level □  Pages Third Apps ____ level □  _____ Fourth level _____ _____ □  Ads Fifth level ____ _____ ■  Leveraging Facebook Advertising ■  Invite for our upcoming Trainings www.digitalvidya.com © Digital Vidya
  • 3. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Why Facebook Marketing? Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 4. Click to edit Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Fifth level ____ _____ Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com © Digital Vidya
  • 5. Customer Acquisition Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Influence Lead Sale www.digitalvidya.com © Digital Vidya
  • 6. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Time Has Not Changed www.digitalvidya.com © Digital Vidya
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  • 8. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 9. Quiz Time! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 10. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 11. 25% Revenue through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 12. 25% Online Revenue through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 13. Over 20% All Sales through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 14. INR 1.5 Million Revenue/Month Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 15. 30x ROI on FB Ads: 10k+ Tickets Sold Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 16. Apps + Contest Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 17. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 18. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 19. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 20. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Open Graph Applications www.digitalvidya.com © Digital Vidya
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  • 22. Dailymotion ■  In to edit Master text styles Click 2__ ____ 9 Millions ______ ____ months, _____ ____ Second_____ App to their _____ level People added Third level ____ _____ Timeline Fourth levelFacebook Visitors _____ _____ ■  6 Million Fifth level ____ _____ everyday ■  2 Million Stories Published back on Facebook everyday! www.digitalvidya.com © Digital Vidya
  • 23. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Facebook Advertising www.digitalvidya.com © Digital Vidya
  • 24. Facebook Ads Click to edit Master text styles ____ __ ____ _____ ____ ______ Promote Second_____Facebook Page _____ levelSome Facebook Page, event or Third level ____ _____ Application Fourth level _____ _____ Fifth level ____ _____ Your Ad FB User To your Website for Lead Generation & Sales www.digitalvidya.com © Digital Vidya
  • 25. Optimizing Ads for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Advertiser A Advertiser B Second_____ _____ level Impressions 100 100 Third level Clicks ____ _____ 2 5 Fourth level (Rs) _____ _____ CPC 10 5 Fifth level ____ _____ Yield (Rs) 20 25 CTR (%) 2 5 CTR is the Key | 0.1% is Good CTR www.digitalvidya.com © Digital Vidya
  • 26. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 27. Instructor-led, Online Course Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ http://www.42inception.com/trainings www.digitalvidya.com © Digital Vidya
  • 28. Thank You! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Invite for our upcoming Trainings Third level ____ _____ Training Delhi Mumbai Bangalore Fourth level _____ _____ Nov 20-21 Dec 4-5 Dec 18-19 ____ _____ Marketing Social Media Fifth level Advanced Facebook Marketing Online (Nov 24 - Dec 22) Special 15% Off (till Nov 9th): ‘15web’ http://www.digitalvidya.com /pradeepchopra /pradeepchopra /in/pradeepchopra www.digitalvidya.com © Digital Vidya