Demystifying Community Building on Social Media (Facebook)
•
7 gostaram•1,291 visualizações
Building a Community on Social Media (Facebook) is both Science & Art. You can leverage Facebook Community for Brand Building, Customer Engagement and Online Lead Generation. Learn to master the Art n Science of Facebook Community Building.
Recomendados
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (9)
Mais de Digital Vidya
Mais de Digital Vidya (20)
Último
Último (20)
Demystifying Community Building on Social Media (Facebook)
- 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Community Building on Facebook Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 2. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ http://bit.ly/Derek_Sivers © Digital Vidya www.digitalvidya.com
- 3. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level ____ _____ the opportunity What’s Third level for Your Fourth level _____ _____ Fifth level ____ _____ Business? © Digital Vidya www.digitalvidya.com
- 4. © Digital Vidya Facebook Toolset for Businesses Click to edit Master text styles ____ __ ____ _____ ____ Organic Reach on Facebook. This is ______ _____Pages, Second_____ level the way Businesses can create a rather Groups & Events permanent presence on Facebook. Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Paid reach on Facebook. Allows Ads targeting based on demography, geography, interests etc. Primarily for Viral Reach. It has created Applications some large success stories including Zynga, Instagram, Pinterest etc.
- 5. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ FourthWhy create Facebook _____ level _____ Page? Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 6. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 7. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 8. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 9. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level ThirdHow is content consumed ____ level _____ on Fourth level _____ _____ Fifth level ____ _____ Facebook Page? © Digital Vidya www.digitalvidya.com
- 10. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 11. # of Fans, not a currency of Success Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 12. © Digital Vidya How to Build Engagement? Click to edit Master text styles ____ __ ____ _____ ____ ______ What you want to talk? Second_____ _____ level Third level ____ _____ Fourth level _____ _____ What users want? Fifth level ____ _____ What users engage with?
- 13. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Which conversations cause Fourth level _____ _____ Fifth level ____ _____ Engagement? © Digital Vidya www.digitalvidya.com
- 14. Humor J Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 15. Debate <|> Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 16. Breaking News! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 17. Crowdsourcing ¤ Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 18. Questions ? Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 19. Sensationalism Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 20. Challenges Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 21. Text vs Rich Media Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 22. Be Social ∞ Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Participate as a Peer! © Digital Vidya www.digitalvidya.com
- 23. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ _____ _____ Manage Facebook How to Fourth level Page? Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 24. Do not take content lightly Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Content is still the King Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ It’s the seed all your conversations grow from. Content easily accounts for more than 80% of Social Media effort © Digital Vidya www.digitalvidya.com
- 25. Manage a publishing pipeline Maintain a Publishing Pipeline Examples: blogs, search engines, Stick to a frequency & Click to edit Masteretc ____ ______ ____ __ ____ _____ styles content curators text schedule Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level Content ____ _____ Tap Keep Content Publish as per Sources Inventory Schedule Don’t create content on a daily basis © Digital Vidya www.digitalvidya.com
- 26. Publish as per guidelines Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ You Fourth levelwinners through _____ _____ must not notify Facebook, levelas through Facebook Fifth such ____ _____ messages, chat, or posts on profiles (timelines) or Pages. https://www.facebook.com/promotions_guidelines.php © Digital Vidya www.digitalvidya.com
- 27. Personalize your content Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 28. © Digital Vidya Optimize your Posts, ongoingly Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 29. Scalable content is the key! Click to edit Master text styles ____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat Sun Second_____ Exercise Case Study Puzzle _____ levelQuiz Humor Article Poll Third level ____ _____ Fourth level _____ _____ Contests Fifth level ____ _____ Festive Occasions News/Announcements © Digital Vidya www.digitalvidya.com
- 30. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level to evaluate a Facebook How _____ _____ Page? Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 31. Evaluate Facebook Pages Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 32. Page Metrics ■ Total Fans (Likes) Click to edit Master text styles ____ __ ____ _____ ____ ______ □ Misleading (Evaluate Engagement) Second_____ _____ level Third level ____ _____ Fourth level _____ _____ ■ ____ _____ Fifth leveltalking about this People □ (Evaluate %age contribution from new fans ) © Digital Vidya www.digitalvidya.com
- 33. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Facebook Applications Fifth level ____ _____
- 34. © Digital Vidya Apps: Contest, Sweepstakes, Giveaways Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ 20K+ votes in a month campaign, 50 % spurt in Normaderm sales
- 35. © Digital Vidya ICICI Bank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 36. © Digital Vidya Facebook Open Graph App Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 37. © Digital Vidya Facebook Open Graph Apps Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 38. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ How does it really work? © Digital Vidya www.digitalvidya.com
- 39. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 40. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 41. © Digital Vidya Dailymotion – Case Study ■ In to edit Master text styles Click 2__ ____ 9 Millions ______ ____ months, _____ ____ Second_____ _____ level People added App to there Third level ____ _____ Timeline Fourth levelFacebook Visitors _____ _____ ■ 6 Million Fifth level ____ _____ everyday ■ 2 Million Stories Published back on Facebok everyday!
- 42. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Facebook Ads Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
- 43. © Digital Vidya Facebook Ads Click to edit Master text styles ____ __ ____ _____ ____ ______ Promote Second_____Facebook Page _____ levelSome Facebook Page, event or Third level ____ _____ Application Fourth level _____ _____ Fifth level ____ _____ Your Ad FB User Over to your website for lead generation and sales
- 44. © Digital Vidya Types of Facebook Ads Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Page Ad Event Third level ____ _____ Sponsored Story Ad Fourth level _____ _____ Fifth level ____ _____ Application A specific post Ad Sponsored Story - A specific post External URL
- 45. © Digital Vidya Face book Ads- Model ■ CPC edit Master text styles Click to – ____ _____ ____ ______ ____ __ (Cost Per Click) Second_____ _____ level □ Bidding Amount Third Budget ____ level □ _____ Fourth levelAudience _____ _____ □ Target Fifth level ____Ad Performance □ _____ ■ CPM – (Cost Per 1000 Impressions) □ Target Audience □ Budget
- 46. © Digital Vidya Ad Targeting Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 47. © Digital Vidya Interest Targeting on Facebook ■ Higher accuracy rates Click to edit Master text styles ____ __ ____ _____ ____ ______ compared to online Second_____ _____ level industry averages Third level ____ _____ Fourth level _____ _____ ■ For Broad Targeting, 95% Fifth level ____ _____ accuracy, compared to an industry average of 72% ■ For Narrow Targeting, 90% accuracy compared to an industry average of 35% *Source: As published on http://1.usa.gov/M5sO2l
- 48. © Digital Vidya Key Takeaways ■ Facebook Page: Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ is key to success on Facebook _____ level □ Engagement Third To evaluate Facebook page, you will have to evaluate reach as ____ level □ _____ Fourth level engagement well as _____ _____ □ _____ Fifth level content baskets for long terms ROI of Facebook page ____Think ■ Facebook Applications: □ Increase effectiveness on Facebook Ads □ Build Viral Traffic ■ Facebook Ads: □ Interest & Demographic Targeted Ads give good results on Face book
- 49. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Thank You!