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Facebook Advertising for Customer Acquisition

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Digital Vidya
Digital Vidya

Care about Facebook for Lead Generation & Sales? Leverage the opportunity of Facebook Advertising to transform your business growth.

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www.digitalvidya.com Facebook Advertising For Customer Acquisition
www.digitalvidya.com Why care about Social Media?
www.digitalvidya.com “Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel
www.digitalvidya.com Customer Acquisition Influence Lead Sale
www.digitalvidya.com Quiz Time! How many users are on Facebook from India?
www.digitalvidya.com Over 20% All Sales through Facebook
www.digitalvidya.com 25% Revenue through Facebook
www.digitalvidya.com 30x ROI on FB Ads: 10k+ Tickets Sold
www.digitalvidya.com Google Adwords vs Facebook Ads •  Adwords: intent => higher conversion •  Facebook: targeting •  Facebook: early mover advantage
www.digitalvidya.com Opportunity of Targeting on Facebook •  Age •  Location •  Gender •  Interest •  Relationship Status •  Social Connection on Facebook •  Occupation •  Education •  Email, Phone or Userid
www.digitalvidya.com Custom Audience: Email/Phone/UID
www.digitalvidya.com Interest Targeting on Facebook
www.digitalvidya.com Retargeting on Facebook
www.digitalvidya.com Landing Page
www.digitalvidya.com Exercise: Time to create your Facebook Advertising Strategy!
www.digitalvidya.com Let’s continue this conversation… @PradeepChopra On Social Media Off Social Media pradeep@digitalvidya.com Thanks for Listening! Become Social Media Certified Professional http://www.digitalvidya.com

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