Digital India

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Digital Marketing
Bootcamp
Digital India
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Digital India
Total Internet users - 58 M
Total Mobile users in India - 510 M
Total TV Households in India - 103 M
Indians living in Urban Areas - 312 M
Total Population of India - 1.16 billion
Source: HETV.org, TAM, TRAI, ComScore
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Digital India
Among the internet users Mobile ownership
• 80% are young between • 80% are young, 19 - 35
19 - 35 years years
• 50% are employed • Higher penetration among
• The avg monthly income is 3.2 the urban poor than rural
times national avg affluent
• 89% own a mobile phone • 5 m internet users access
• 50% access internet more than web on their mobile
once a week • 4 out 5 are okay with
receiving SMS ads
Mobile and the web are a source of infotainment
Source: JuxtConsult
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Digital India - 2010 - 2013
84 M 1B
Internet Users Mobile Users
• Technology generation of 90’s will turn consumers
• Next wave of tech-revolution in Telecom
– 3G
– WiMax
– Smartphones
– Services beyond telephony
• Netbook and other Smartheld devices
• Indian ITeS industry revival and annual growth at 15%
Source: Data IDC www.digitalvidya.com

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Digital Divide - Opportunity
300 million urban Indians!
40 M
Access to Web Urban India - 13% 265 M
Urban Indians with Mobiles - 85%
64 M
TV Households in Urban India - 87%
312 M
Indians living in Urban Areas - 30%
Total Population of India - 1.16 billion
Source: HETV.org, TAM, TRAI, ComScore
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Digital India
Top Activities on the internet and mobile
• Research
• Email
• Networking on the social media sites
• Entertainment
• Instant messaging
• Mobile downloads including Ringtones
• SMS
• Information alerts on phone
Favourite activity on internet and mobile ….conversations!
Source: JuxtConsult
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Digital Advertising
Engage Advertise
• Listen
• Raise awareness
• Connect
• Influence
• Respond
• Influence • Sampling
• New Users
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Digital Advertisers
• Travel ecommerce
• Lead generation for financial products and
automobile sector
• Generate walk-in for stores
• Yes / No Responses
• User base for recruitment, matrimonial and social
networks
• Interact with brands beyond usage - FMCG
• Product launches - FMCG, consumer appliances,
mobiles, Telecom services
• Awareness for social causes - Vote India, RTI
campaign, GiveIndia, CRY
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Digital Advertising Options
Paid PR Online PR
Display Advt Email List SMM
Pay for it Don’t Pay for it
Alliances SMS Mob Apps
SEM SEO
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Display Campaigns
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Search Campaigns
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Social Media
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Challenges
• Response time
• Low entry barrier
• What is the most relevant message?
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Thank You!
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