An interactive presentation for students in UBC's International Scholar Program on online professionalism and the complexity of an online environment.

1. Think Before You Ink
Marga Heras
Katie Kalk

2. Outline
 Complexity of the Online Environment
 What is a “Digital Identity”
 How to protect yourself online
 Strategies for building a career after
graduation.

3. Discussion Activity
 Think about your digital footprint.
 Which online communities do you belong?
 What do you enjoy doing online?
 Who do you interact with?
 If someone was to look you up online what
would they learn about you?

4. Complexity of Online Environment
 Dynamics that influence what we do online
– Persistence
– Replicability
– Searchability
– Scalability
From: boyd, danah. 2009. "Social Media is Here to Stay... Now What?"

5. The audience can be invisible
and anonymous

6. Online Environment | Persistence
what you (or others) put on the internet stays there
The good
The bad
The ugly

7. Online Environment |Replicability
Content can be taken out of context

8. Online Environment |Scalability
Scalability: what’s intended for one reaches many

9. Online Environment | Searchability

10. Online Environment | Searchability

11. Blurred Boundaries
 How do you balance your personal and
professional identities, particularly while
participating online?

12. Protect
 Mobile
Safety
 Online
Banking
 Geotagging

13. Wi-Fi Networks
 Free ≠ safe
 Hacker tactics:
– Man In the Middle Attack
– Evil Twin Attack
 Strategies:
– Know your networks/use password protected
networks
– Use HTTPS when available
– Run Firewall/antivirus program
– Do not use public Wi-Fi for sensitive material

14. Wi-Fi Networks
 Free ≠ safe
 Hacker tactics:
– Man In the Middle Attack
– Evil Twin Attack
 Strategies:
– Know your networks/use password protected
networks
– Use HTTPS when available
– Run Firewall/antivirus program
– Do not use public Wi-Fi for sensitive material

15. Geotagging
 What is it?
– GPS coordinates linked onto pictures, social
media, messages, etc
 So what?
– Who can see my location? How can they see my
location?

17. Protecting your Digital Identity
 Discussion
 Why is protecting you Digital Identity
important?
– What could be the consequences?
– Benefits?

18. Activity
 Break into small groups of between three and
five.
 Discuss the scenarios with your group.
– Would this impact your online identity positively?
Negatively?
– Would you do anything differently?
– Is it anyone else's business?

19. Why Bother?

20. Strategies
 LinkedIn
– Professional networking
– Invest time creating your profile
• Career aspirations, links to examples with your work, links to
employers, summary of qualifications
– Endorsements and references
– Be a follower!
 Vizify
– Platform that helps you easily create a graphical
biography that represents your resume, education,
interests, social media accounts, etc.

21. Strategies
 Restricting sharing settings
– Remove or restrict access to any pictures, messages or
videos you would not want the public to see from your
online profile.
 Asking friends not to tag photos of you
 Quality > Quantity
 Search your name frequently & delete unwanted
content
– Google (or Google images)
– Google Alert

22. Final thoughts
 What is one new thing that you learned about your
digital identity?
 Did this presentation create any concerns about
your online privacy?
 How can your professional enhance your online
presence?

23. TR
Design your digital tattoo...