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Highly Visible and Hard to Remove

              Novak Rogic
             Trish Rosseel
             Cindy Underhill
            Elizabeth Walker
       http://digitaltattoo.ubc.ca
Context
Usage of social networking tools is high…
  55% of 18-34 year olds have placed a personal profile on
  at least one online social network or community
  65% have one on Facebook
  20% on Classmates.com
  15% on MySpace
  13% on Windows Live Space
  Nearly 25,000 Facebook users at UBC
…and can be problematic
  The peril of politics for Ray Lam
  Bawdy behaviour at the border
  Allegations and arrests

         http://digitaltattoo.ubc.ca
Project Goal
To help students become aware of their
rights and responsibilities as creators and
consumers of digital information in their…
…personal
…academic and
…professional lives




          http://digitaltattoo.ubc.ca
Project Partners
Access & Diversity
Career Services
Library
Office of Learning Technology
Student Development
Writing Centre




       http://digitaltattoo.ubc.ca
What We Did
Produced interactive, student-generated
website
Developed supporting materials for
campus-wide campaign
Developed train the trainer style resources
Trained and supported web authors
Solicited user feedback
Attracted media attention


        http://digitaltattoo.ubc.ca
Learning Design
Principles: non-linear, interactive, non-
judgmental , timely, content selection/creation
by students
Objectives around knowledge, skills and
attitudes
Engagement strategies: make it easy - low
stakes: self assessment, checklists, polls,
comments
Opportunities for deeper exploration: feeds,
blog posts and context specific links

        http://digitaltattoo.ubc.ca
Content Development
What do students want/need to know
about?
How can we make it accessible and
meaningful?
Keep it updated and fresh
Get a wider presence




      http://digitaltattoo.ubc.ca
Demo




  http://digitaltattoo.ubc.ca
Technical Infrastructure
WP-MU: Blog-based, many
Feeds in
Feeds out: Coming Soon!
Tutorial format: one that allows for easy
sharing/re-publishing to encourage broad
usability




       http://digitaltattoo.ubc.ca
Future Plans
Seeking new partners…
  To expand content
  To extend reach
  To inform future developments
  To contribute ongoing support
BCcampus OPDF, UVic/TRU potential
partners




       http://digitaltattoo.ubc.ca

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Digital Tattoo Presentation for Canadian eLearning Conference 2009

  • 1. Highly Visible and Hard to Remove Novak Rogic Trish Rosseel Cindy Underhill Elizabeth Walker http://digitaltattoo.ubc.ca
  • 2. Context Usage of social networking tools is high… 55% of 18-34 year olds have placed a personal profile on at least one online social network or community 65% have one on Facebook 20% on Classmates.com 15% on MySpace 13% on Windows Live Space Nearly 25,000 Facebook users at UBC …and can be problematic The peril of politics for Ray Lam Bawdy behaviour at the border Allegations and arrests http://digitaltattoo.ubc.ca
  • 3. Project Goal To help students become aware of their rights and responsibilities as creators and consumers of digital information in their… …personal …academic and …professional lives http://digitaltattoo.ubc.ca
  • 4. Project Partners Access & Diversity Career Services Library Office of Learning Technology Student Development Writing Centre http://digitaltattoo.ubc.ca
  • 5. What We Did Produced interactive, student-generated website Developed supporting materials for campus-wide campaign Developed train the trainer style resources Trained and supported web authors Solicited user feedback Attracted media attention http://digitaltattoo.ubc.ca
  • 6. Learning Design Principles: non-linear, interactive, non- judgmental , timely, content selection/creation by students Objectives around knowledge, skills and attitudes Engagement strategies: make it easy - low stakes: self assessment, checklists, polls, comments Opportunities for deeper exploration: feeds, blog posts and context specific links http://digitaltattoo.ubc.ca
  • 7. Content Development What do students want/need to know about? How can we make it accessible and meaningful? Keep it updated and fresh Get a wider presence http://digitaltattoo.ubc.ca
  • 9. Technical Infrastructure WP-MU: Blog-based, many Feeds in Feeds out: Coming Soon! Tutorial format: one that allows for easy sharing/re-publishing to encourage broad usability http://digitaltattoo.ubc.ca
  • 10. Future Plans Seeking new partners… To expand content To extend reach To inform future developments To contribute ongoing support BCcampus OPDF, UVic/TRU potential partners http://digitaltattoo.ubc.ca