Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Visit: http://www.digitalsuccessagency.com/blog/532/remarketing-work.htm

1. Remarketing: Does it work? The why and how
Remarketing is this: A visitor walks through your businesses front
doors, ask about a product of service you offer, then leaves without
even a goodbye wave. Later, you send your salespeople to follow that
person around wherever they go to remind them you exist and how
you can benefit them.
If this happe ed to e i perso , I’d pro a ly e really creeped out.
Fortunately, this only happens online, and it happens all the time.

2. Such a large percent of companies add remarketing to their digital
repertoire for a y reaso s, here’s hy.
Why Remarketing Actually Works
First and foremost, there are tons of big stats skewed in favor of
remarketing that are re-hashed by lazy marketers all over the internet.
Here’s a breakdown of what those stats are trying to say, with our own
numbers.
Here’s a look at hy re arketi g orks:
These numbers show the vast disparity between the cost we pay to
get a conversion with our remarketing campaigns vs the cost we pay
to get a conversion in conventional search advertising.

3. By targeting those who know who you are and what you can offer, the
chances of them coming back to buy what you have to offer are
drastically higher, so conversions are where remarketing really shines.
“o esse tially, if you’re thi ki g a out ad ertisi g o Google or a other
platform with remarketing like Facebook, beginning with remarketing is
a great place to start.
Okay it works, but how is it so successful?
When it really comes down to it, remarketing is limited by one major
bottleneck.
Landing pages, landing pages, landing pages.
It is impossible to stress this enough. Here are the things we see
companies do wrong all the time.
1. A deal mentioned in the ad copy not found in the landing page
(Boom, bounce rate!)
2. Cluttered landing page
3. Redirecting the click to a services/product/homepage as the
landing page (seriously, why??)
4. No clear click path
5. No form or clear contact point

4. 6. Inconsistent branding or styling with ad and landing page
7. Poorly constructed value proposition
You can tweak your ad copy all day and have no improvements in
conversions if your landing pages are suffering from one of these fatal
errors.
With this said, ad copy does matter.
Good ads have a specific set of rules they abide by to not be annoying
and drive customer away.
I stead of o i g e ery si gle thi g you should do, here’s the ig o-
o’s i re arketi g.
How to address a oyi g re arketi g
 Use a frequency cap on your remarketing ads to show viewers less
than a certain amount of times. We choose 7 as our maximum.
 Do ’t use distra ti g or irrele a t pi tures.
 Never use heavily animated ads or ads with sound.
 Address what the visitor wanted when they first visited your site
as directly as possible. This ea s do ’t flood your ad ith
unnecessary jargon.
 Offer to solve the problem for the ex-visitor instead of simply
promoting yourself.

5.  “et up egati e re arketi g lists to dete t users ho ha e
already completed the desired conversion to not waste budget
and annoy the visitor.
 Offer relevant deals, discounts, and promotions.
Just looking at the length of this list should tell you that remarketing
has huge potential to be annoying. It is our sole responsibility as
marketers to not pollute the internet with awful, intrusive, and
irrelevant ads. Not only this, but helping the people who really need our
product/service is infinitely more rewarding in terms of revenue and
customer satisfaction.
We’ e ee studyi g a d lear i g fro our re arketi g de isio s e ery day.
If you thi k you’re ready to egi re arketi g, talk to us here.
Image credit: http://www.brivo.com/wp-content/uploads/2014/09/Businessman-walking-into-office.jpg