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Digital Marketing Graduate Academy 2008

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Online Marketing Strategy - iPhone Mohamed Osman
Background Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Half of iPhone Users Are Under age 30 Source: Rubicon Consulting, March 31, 2008. http://rubiconconsulting.com/downloads/whitepapers/Rubicon-iPhone_User_Survey.pdf
Most iPhone Users Had Previous Apple Experience Source: Rubicon Consulting, March 31, 2008. http://rubiconconsulting.com/downloads/whitepapers/Rubicon-iPhone_User_Survey.pdf
Most iPhone Users Are Technically Sophisticated Source: Rubicon Consulting, March 31, 2008. http://rubiconconsulting.com/downloads/whitepapers/Rubicon-iPhone_User_Survey.pdf
Where Is The iPhone Community Online?
Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Areas Monitored By These Free Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings From The iPhone Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is Apple Listening?
 
Proposed Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
How You Tube helped to carve out a career ,[object Object],[object Object],[object Object]
How To Engage With Your Online Community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Any Questions? [email_address]

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