2. About us
Launched in July 2009, DigitalMe developed a solid expertise in strategies and management of
companies positioning in social networks, by working with large clients such as MSC
Cruises, Warner Home Video, Cardif, BritishTelecom, Chubb Insurance, Cemig, Clickon,
Fundação Getúlio Vargas and others.
Digital me is always updated with the market changes and new trends and operates with
focus on relationship with the public, producing search optimized content, link building,
Google Domination, customer services on social networks, branding and branded content
through actions on social media.
Due to its performance DNA, strategic planning always focus on results, aiming to generate
business for the clients, through lead generation, traffic generation and encouraging the
purchase and recommendation of products and services in social networks.
In 2011, DigitalMe became part of the Lead Media Group, a French-Brazilian group of online
marketing companies.
Tuesday, March 6, 2012
3. Services
Brand Management in Social Media
- Benchmarking and competitive analysis
- Monitoring and analysis of brand exposure on social networks
- Analysis and planning of digital presence
- Strategy of brand positioning in social networks
- Adequacy and development of tones and messages to social networks, based on the brand guide
- Profiles management and relationship with the public
- Content curation and production
- Communities management
- Customer service on social networks
- Crisis management
- Actions and promotions to stimulate sharing, engagement and lead generation
Digital PR and advertising on social media
- Sponsored posts and tweets
- Promotional actions
- Disclosure for online vehicles
Creation and development for social media
- Applications for social networks
- Gamification
Training and consulting
- Positioning and best practices guides for companies
- Consultancy and staff training
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4. Strategy and management What we do
- Monitoring
- Competitor and brand positioning analysis
- Strategic planning of brand positioning in social networks
- Profile, community and engagement management
- Analytic reports
Content generation
- Optimized content for social networks and newsletters
- Creation of SocialAds
- Releases for online vehicles
Production and design
- Focus on registration + interactivity + traffic generation
- Email marketing and newsletters integrated with social networks
- Facebook tabs and fangate
- Templates and avatars
- SlideShare presentations
Digital PR
- Releases about the actions on social media to outreach to blogs and online vehicles
- Traffic generation and link building for better positioning on Google
Lead generation
- Forms on blogs and Facebook
- Facebook Connect button
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5. What we do
} {
Acces to content
Interesting information
SocialAd
Registration
Content Social Networks Form / Facebook Connect
+ Fanpage
Actions / / Blog
Promotions Email MKT Content Sharing
Digital PR Inviting Friends
Facebook, Twitter, email, Google
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6. Engagement
- Relevant content on social networks and blogs to encourage the sharing
and interactivity (news, products, links to the blog)
- Newsletters with the blog content and invitation to participate in the
promotions and share with friends
- Monitoring, interaction with the public, response to questions and
comments
- Customer services on social networks
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7. Engagement
Relevant content, monitoring, interaction, participation
- Teasers, creating expectations about the release of promotions
- Informations about company, products and promotions
- Quizzes
- Pictures + phrases to stimulate sharing
- Questions and challenges
- Tips
- Products selected by theme
- Content associated with the market and with the interests of the target
- Monitoring of mentions, questions, comments and posts (blog,Twitter and
Facebook)
- Daily updating and monitoring of profiles on social networks
- Use of social networks to increase the dissemination of information about
the brand
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9. Lead Generation
Forms on Facebook Tabs
Fangate: only fans can see the
Form and share buttons
promotional tab
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10. Lead Generation
Facebook connect button
- Capture of email and
other public information
about the user on Facebook
- Authorization to publish on
the user's wall
The Boutique
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11. Method
Sharing
{
Facebook
Twitter Analysis of
Content Relationship with
Disclosure Monitoring impact and
creation the public
feedback
Blog
Other networks
Suggestions of themes, videos and actions
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12. Dissemination
- Use of sharing resources (social buttons,
invite friends through email, Google and
Yahoo contacts)
- SocialAd
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15. Case MSC Cruises
25,000 visits to the blog
Diário de Blog MSC
in 4 months
Content updated daily with
travel and tourism tips and
information about the
company’s cruises and ships
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16. Case MSC Cruzeiros
From 3600 to 81000 Facebook fans in 4 months
Daily content, special actions, applications,
promotions and interactivity
Over 10% of fans interacting daily with the
brand and helping to recommend the
information
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17. Case Meu Amigo Pet
Over 23000 visits
in 2 months
Daily content about pets, product
recomendation and promotions on the
ecommerce
Pet of the Week’s choice, to encourage
the participation of the public
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18. Case Chubb Insurance
Chubb Insurance - Accent Magazine
14000 monthly visits
Exclusive quality content to targeted audience
Daily actualization to attract and retain clients
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19. Case Sotreq CAT
Institucional content
and relationship with
the market and with
employees
Over 1200 visits to
the blog on the first
month
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20. Case British Telecom Brasil
Institutional positioning as a reference in the
segment, with articles on the blog, videos and
SlideShare presentations
Positioning in organic search with the content on
social networks
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21. Case Fundação Getúlio
Vargas - EAESP
News about the institution and
relationship with students and the market
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22. Case Makro Atacadista
B2B focus, with the “Entrepeneur’s Guide” and information for the costumers.
Tuesday, March 6, 2012
23. Case Cardif Insurance
Autofácil
Content with SEO and link building for positioning on Google and focus on lead generation.
Tuesday, March 6, 2012
24. Case MusicMob
Launch of the
crowdfunding
project, coverage
of the events by
social networks
and focus on
attracting new
fans.
Over 2000
fans in one
month
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25. Case Cordvida
Content and link building for Google Domination (placement of profiles on social
networks in the first page of organic search)
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26. Cases Apetrexo, Oferta Única e Onodera
Special actions and promotions
Apetrexo: Special action
Oferta Única: Onodera: Special action to
to attract new fans and
from 1804 to 3718 fãs in generate content, by receiving
generate traffic and sales,
12 days videos made by the public
whereby fans indicates links
for products on the
ecommerce site
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27. Case Launch of Harry Potter DVD for Warner
Creation of blog and Twitter profile of the
character Hermione
- Duration of 45 days (2009, nov 20 to dec 25)
- Almost 1500 followers on Twitter
- 30 posts about products, promotions and events published
on the blog
- Over 17000 visits in 5 weeks
- Average of 501 daily visits
- 133 comments by fans
- Over 8000 clicks on links on Twitter
- Blog was recommended by fan clubs from Japan, Italy and USA
- One day with the hashtag #harrypotter on Twitter trending
topics Brazil
- Influential profile with engaged followers who purchased the
products listed and gave feedback
Klout
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29. Cases Cemig and MSC
Crisis management
Cemig: 4 days without energy in the Minas Gerais state. Nearly 400 complaints answered
by Twitter and 6 posts for explanation published on blog.
MSC Cruzeiros: Message of support
published after the disaster with
Costa Concordia ship. 1425 likes,
105 shares and 159 favorable
comments.
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30. www.digitalme.com.br
facebook.com/digitalmesocialmedia
Rua Luís Coelho, 340 - 6º Andar - São Paulo - 55 11 2155 1186
Tuesday, March 6, 2012
