1. Building a brand and position in the
markets
Special focus on partnerships
and infrastructure

2. The Brand Gurus Panel
2
Steffen Krause
Amazon Web
Services
@sk_bln
Chris Lindland
Betabrand
@cordarounds
Maria Karaivanova
Cloudflare
@MariaKar
Ian Wheeler
As himself
NO Twitter handle
Tenko Nikolov
SiteGround
@tnikolov
Lora Kratchounova
Scratch M+M
@ScratchMM

3. The Evolution of Marketing…and
Branding
3
Past Present Future

4. Branding = Trust Marketing
4
Brands never stand alone
Brands are never finished

5. Kicking This Discussion Off
• Your entrepreneurial journey
• Proudest moment as entrepreneur
• Your definition of brand
• Definition of startup brand?
• One word that describes your personal brand
• Your one branding tip for startups
5

6. For Chris: @cordarounds
• From online storage to fashion?
• How do you know you are on the right path?
What’s the Betabrand brand?
• How much do you invest in brand today?
• Target markets for Betabrand?
• Brand = visual identity?
• Top 3 tips on how to build a brand for a startup
6

7. For Ian (no Twitter handle)
• Your new startup!
• How do you know if a startup is poised for
success?
• What makes a brand brand?
• How do you create a successful company with
channel partners?
• Your philosophy on startup growth
7

8. For Maria: @MariaKar
• Define the CloudFare brand
• What’s exciting about startups vs. global
brands?
• Your observations on brand-building across the
world?
• How can a startup gain the attention of large
strategic investors?
• How can a startup build an ecosystem of
partners? Pros and cons of building a brand vs.
strategic partnerships?
8

9. For Tenko: @tnikolov
• GoDaddy.com and Hostgator.com – here comes
Siteground.com!
• How important is brand-building to Siteground?
• Your take on tech IP?
• Tell us about your support network
• Your plans on building a strong brand for
Siteground.com
• How do you attract the right talent to help you
grow the company?
9

10. For Steffen: @sk_bln
• How do you get from ground zero to one of the
most respected tech brands in the world?
• 2 trillion objects stored in Amazon S3 - How do
you prioritize markets to get to such scale?
• What is AWS secret for success?
• How do you compete with global brands such as
EMC/ VMware, Microsoft, IBM?
• Tell us about AWS Trusted Advisor – amazing
service, btw!
10

11. Time for Your Questions
11
Steffen Krause
Amazon Web
Services
@sk_bln
Chris Lindland
Betabrand
@cordarounds
Maria Karaivanova
Cloudflare
@MariaKar
Ian Wheeler
As himself
NO Twitter handle
Tenko Nikolov
SiteGround
@tnikolov
Lora Kratchounova
Scratch M+M
@ScratchMM