This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.

1. Developing Your Facebook
Channel
Version 1.0

2. Topics
• What is Facebook?
• Starting with an Example
• Special Offers and Exclusive Deals
• Group Pages
• Social Plugins
• Mobile
• Location Based Services
• Summary
• Fast Facts- Digital Jungle

3. Defining Facebook
“Facebook is a social networking website — a
gathering spot, to connect with your friends
and with your friends friends. Facebook allows
you to make new connections who share a
common interest, expanding your personal
network.”
www.hallman.nccommunities.org/glossary

4. How are People Using Facebook
• • 500 million active users worldwide
• • Average user has 130 friends
• • 2nd most visited web site in the world
• • 850 million photos, 7 million videos, and 28 million pieces of
content are uploaded each month
• • More than 95% of Facebook members have used at least one
application built on Facebook Platform
• • More than 4 million users become fans of Pages each day

5. RIM Example

6. Facebook Marketing Strategy
1. ENGAGE 2. DRIVE ACTION 3. ADD SCALE 4. MEASURE
• Find and engage • Provide applications • Leverage offline • Reach
existing fans that enlist ambassadors events - Fans
• Host discussions • Advertise through - Mentions
• Provide coupons to
and provide useful existing media
resources track purchases • Engagement
• Add your social
• Invite fans to • Hosts contests with Web links to your - Discussions,
upload content brand Web site content, reviews,
opt-ins for further
and posts
• Provide branded contact
digital goods • Action
- Contest entries
- Coupons redeemed
- Purchases driven
- Web traffic driven
-Application users

7. Before you Start, The Check List
Complete this checklist of questions to build a successful Facebook strategy for your brand
before you jump in.
What is the engagement value: what can you offer people that they will find
valuable?
Are you ready to respond to your customers and encourage them to talk
about your brand?
Are you ready to make a commitment beyond a campaign?
How will your other marcom strategies integrate with Facebook?
What assets - tools and content – can you leverage?
Do you have your company behind you and resources available?
How will you measure success?

8. Understanding
Facebook Features

9. Rewards & Discounts
Offering social followers special rewards
(exclusive/early access)

10. Special Offers & Vouchers

11. Facebook Commerce

12. Page Management
Global Facebook Page Management

13. Group Pages

14. Social Plugins
Social plugins let you see what your friends have
liked, commented on or shared on sites across
the web

15. Social Plugins
Social plugins let you see what your friends have
liked, commented on or shared on sites across
the web

16. External Logins
Facebook login allows for a deeper fan
engagement experience for external websites

17. Making the Physical, virtual

18. Social Commerce App

19. Social Gaming

20. Location Based Services
The race to leverage location based services

21. Mobile Social Networking
Making mobile more social

22. Mobile
Making mobile more social

23. Mobile
Making mobile more social

24. Location Based Services

25. Location Based Services

26. Location Based Services

27. Closing the
Facebook

28. Always Measure
Facebook can be a very effective platform to
develop engaging and innovative campaigns.
However, it is always critical you measure your
campaigns.
• Number of fans for your brand pages
• Number of brand mentions on walls
• Number of news updates x fans
Ad impressions
• Number of discussion topics
• Number of wall posts on brandpage
• Number of wallposts (measured by Lexicon)
• Number and tone of reviews posted
• Amount of content or offers shared
• Video views
• Click through rates for advertisements
• Number of contest entries
• Number of applications downloaded
• Offline actions driven by coupons or special offers
• Web traffic generated

29. Putting it Together
Marketing in a Social World is about People. Look
for ways to connect and engage

30. Final Thought
Every industry and vertical is going to be re-
though in a social way.
The real disruption is about people
redesigning these social spaces.
Social spaces will become the containers
for business, home and play

31. About
Digital Jungle

32. Digital Jungle Fast Facts
• Socially Led, digital marketing specialists
• Global reach
• Offices in Beijing, Shanghai, Hong Kong, Sydney
• Spun out of SinoTech Group in 2011

33. World Class Digital Marketing Experience
• Delivering digital strategy and execution services:
– Customer and competitor insight
– Digital strategy
– Social Media Marketing
– Search Engine Marketing
– Affiliate Marketing
– Media Buying
• We work for global and domestic organisations, across
various market sectors, helping our clients:
– Engage with their key audiences
– Transform their business
– Maximise growthMarketing

34. Our Commitment
The mission of Digital Jungle is to help our clients
improve their business position and gain real value
from their digital marketing investments
Through our expertise in social media digital
marketing programs and the application of
search, affiliate and online marketing, we commit
to:
• Driving incremental direct revenue
Dr Matt McDougall,
CEO, Digital Jungle • Generating ROI unrivaled by traditional media
• Protecting your online reputation
• Increasing your market share over your
competitors
• Building your brand awareness
We look forward to working with you.

35. Thank You!
Dr Mathew McDougall| matt@digitaljungle.com.cn
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