Manufacturing companies face unique challenges in securing new and repeat business. Finding the time to connect with people who need and want your services can be difficult in a world characterized by more and more communication channels, particularly digital ones. Time and budget constraints present more obstacles. How do you get heard through the clutter? Help customers find you with inbound marketing! Inbound marketing attracts interested parties to you, rather than relying on the traditional advertising tactics of days past. Plus, its measurable and saves time and money! Connect With Us: Blog: http://blog.digitalimpactagency.com/INSIGHTS LinkedIn: http://www.linkedin.com/company/digital-impact-agency Twitter: http://www.twitter.com/DigitalImpactAg Facebook: https://www.facebook.com/digitalimpactagency Google+: https://plus.google.com/u/0/102445555502572717308 Pinterest: http://pinterest.com/digitalimpactag/

1. The Manufacturing Industry
How They Use Inbound Marketing to Grow Relationships and Drive Business
Finding the time to connect with people who need
and want your services can be difficult in a world
characterized by more and more communication
channels, particularly digital ones. Time and budget
constraints present more obstacles.
How do you get heard through the clutter? Help
customers find you with inbound marketing!
Inbound marketing attracts interested parties to you,
rather than relying on the traditional advertising tactics of
days past. Plus, it’s measurable and saves time and money!
examples of inbound marketing
Strategic Websites1
Video Testimonials2
Branded Social Media Channels3
Business Blogs4
Press Releases5
Targeted emails6
Portfolios7
Ebooks and Whitepapers8
Search Engine Optimization9
Inbound Marketing Usage
A recent survey by the Content Marketing Insitute found that of respondents used inbound marketing.
WHY? Inbound marketing achieves RESULTS, especially for those with a limited marketing budget who are short on time.
Manufacturing companies face unique challenges in securing new and repeat business.
What types of inbound marketing tactics did they employ?
E-Newsletters
In-Person Events
Videos
Articles on Your Website
Social Media (excluding blogs)
Articles on other Websites
Print Magazines
Social Media Usage
The Content Marketing Insitute also surveyed companies on their social media usage, with
some illuminating findings.
of respondents utilized social media as part of their marketing initiatives79%
86%
MOST USED social media channels most effective SOCIAL MEDIA channels, according to users
73%
81%
59%
76%
63%
42%
How did they measure their inbound marketing efforts?
sources
Content Marketing Association: 2014 B2B Manufacturing Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
HubSpot: http://www.hubspot.com/roi
Top Inbound Marketing Metrics
4 Steps to Manufacturing Content Marketing Success
Define your
Content
Marketing
Goals
Manufacturing marketers cite
Website Traffic as their top
content marketing metric.
01
63%
Develop a
Content
Marketing
Strategy
02
Implement
Efficient
Processes
03
Measure
Content
Marketing
Effectiveness
04
The Content Marketing Insitute asked manufacturing marketers to cite their top content marketing metrics.
Marketers must b able to measure the effectiveness of their marketing efforts to determine which strategies
provide the best return on investment. Knowing how to best reach and engage the end consumers makres for
a better inbound marketing strategy and a more profitable business.
56%
26%
35%
82%
81%
80%
79%
79%
69%
69%
48% measure
Sales Lead Quality
48%
45% measure Time
Spent on Website
45%
Manufacturing Marketers place less emphasis on social media sharing compared with B2B peers (40% vs. 50%).
Only 21% measure subscriber growth, inbound links, and benchmark lift of company awareness.
of customers agree that Hubspot has helped achieve their marketing goals!93%
Marketing Automation software
As a professional in the Manufacturing industry, you want to spend your time in activities that matter.
Why not automate your marketing? Software makes it possible for you to automate tasks and processes,
tracking the efficacy of your efforts and giving you actionable data metrics to refine your marketing strategies.
A 2014 study by an MIT Sloan student found that HubSpot marketing software users achieved great results.
Check out these customer results (over a 12 month period)
Customers reached 2.17 times more
visitors per month after 6 months
3.51 times more visitors per month in 1 year
6.89 times more visitors per month in 2 years
74% experienced an increase in sales
in the first 7 months of use.
At least 73% reported a higher lead-to-sales
conversion rate
Over 30% of HubSpot customers have
shortened their sales cycle
traffic SALES
Customers reached 2.37 times more
leads per month after 6 months
6.12 times more leads per month in 1 year
32.94 times more leads per month in 2 years
Leads
Over 40% of customers have an increase in
their end customer satisfaction
Customer satisfaction
Digital Impact Agency is a creative form specializing in interactive digital media communication
strategies for manufacturing and technology companies, professional service firms (architectural,
engineering, construction, legal and consulting), technology firms and enterprise companies.