Meine Präsentation zu den Trends an der Schnittselle von TV und Internet auf dem Media Future Day des TPC am 26.01.2012. http://www.tpcag.ch/de/news/wegweisender-media-future-day-2012.html
9. TV ist ein on demand Medium
87% der Nutzer sehen TV-Inhalte on demand
13% live
http://downloads.bbc.co.uk/mediacentre/iplayer/iplayer_performance_monthly_0911.pdf 9
10. Problem für die lineare Übertragung.
+27min
-35min
Nielsen: THE CROSS- PLATFORM REPORT QUARTER 1, 2011 10
11. Disaggregation
Choices go from finite to infinite. Navigation
goes from sequential to random access. And
audiences choose content by the item far
more than by the collection. We’ve gone from
the packaged and channelized to the
unbound and itemized. Autonomous albums
are fragmented into songs; series into clips;
– Ben Elowitz, CEO Wetpaint
http://netzwertig.com/2010/07/15/spotify-gruender-daniel-ek-die-mp3-datei-ist-zur-url-geworden/ 11
16. „The central challenge to the
folks running the traditional
aspects of content businesses is
that their business models are
based on moving the containers
around. No containers means
no business model. Chaos.“
Brady Gilchrist http://www.slideshare.net/Bradygilchrist/the-death-of-tv 16
28. Smartphones fördern Interaktion ...
56 %
14%
40 %
86% 37 %
Texting
Social Networking
33 % Browsing
Mobile Apps
Parallele Smartphone Nutzung während des Fernsehens
No Usage Mobile Internet usage
http://www.engadget.com/2011/01/29/study-shocker-mobile-users-piddle-around-on-the-internet-while 28
30. What's going to kill movies and TV is what's
already killing them: better ways to
entertain people.
– Paul Graham, Y-Combinator
http://ycombinator.com/rfs9.html 30
37. Neue Verwertungsfenster ...
Restricting access to content is a bad business
model in the age of a global network that
costs practically nothing to distribute on.
– Fred Wilson, Union Square Ventures
http://www.avc.com/a_vc/2012/01/scarcity-is-a-shitty-business-model.html 37
43. Kampf um online Inhalte
Sony Pictures All3Media
Warner Bros. BBC Worldwide
Entertainment One CBS
vs.
Studio Canal Channel 4’s 4oD
Disney Disney
Lionsgate ITV, Lionsgate UK
Momentum MGM
ITV Miramax
BBC Worldwide Momentum Pictures
NBCUniversal
Paramount
Sony Pictures
Twentieth Century Fox
Viacom
£4.99 £5.99 43
44. Netflix & Hulu produzieren Inhalte!
Netflix – Lilyhammer
47. Facebook als TV Guide 2.0
„We’ve talked to broadcasters
about putting their whole EPG
as events on Facebook, and
letting people RSVP to them to
get a reminder.“
Christian Hernandez Gallardo – Head of International Business Development Facebook
http://blog.mipworld.com/2011/04/liveblog-facebook-on-engaging-passionate-fans/ 47
49. Facebook als Medienplattform
„Facebook would stream
Vevo's music videos and the
two companies would sell ads
and share in the profits, the
sources said.“
http://news.cnet.com/8301-31001_3-57362453-261/facebook-in-talks-to-replace-youtube-as-vevos-host/ 49
54. “Google is in the very, very early phases of
adding consumer products to our portfolio.
[...] The media industry didn’t see us as that.
They saw us a search company.”
– Andy Rubin SVP Mobile @Google
http://allthingsd.com/20111019/google-music-store-with-a-twist-coming-soon-says-android-boss/ 54