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Introduction to social media
for not-for-profits
 What’s it about and how to get started
Who am I?
• Ben Teoh
• Content Community
  Coordinator at
  Connecting Up
• Social media, blogs,
  online resources, e-
  newsletters, community
  events
• Twitter: @hellobenteoh
Key Learnings
• The impact of the NBN
• Why social media
  matters
• Major social media
  platforms
• The do’s and don’ts of
  social media
• Examples of NFP’s using
  social media well
National Broadband Network (NBN)
                                                                            • Higher speed Internet
                             Social media                                     access
    Cloud services                                       HD Video
                                                                            • Do more online

                             National
                            Broadband
e-Commerce
                             Network                        Entertainment




                     VOIP                   Multi-user
Introduction to social media for Not for Profits
Social media stats in Australia

• September 2012
  •   Facebook: 11.5 million users
  •   YouTube: 11 million users
  •   LinkedIn: 2.2 million users
  •   Twitter: 2.1 million users
• http://www.socialmedianews.com.au
The impact of social media

•   Highly connected people
•   Highly connected communities
•   New media
•   Strength in numbers
•   Change in agency/power
Kony 2012
Alan Jones
Taking it to the ‘crowd’
Collective knowledge
5 ways to think social




     Be                  Be           Be                Be             Have
    open             welcoming     generous         interesting         fun
e.g. Charity Water     e.g. WCHF   e.g. Wikipedia    e.g. TED talks   e.g. memes
Social media for not-for-profits

                                Build
                              Community



          Connect
                                                   Raise
         with other
                                                 awareness
           NFP’s               Social
                              Media
                             for NFP's

                 Listen to                   Rally
                   what                     people
                people are                 around
                  saying                  your cause
Social media for not-for-profits
                    • Find your community
                      champions
                    • Create space for
                      conversations
    Build           • Talk to your supporters
  Community         • Reward your advocates
Social media for not-for-profits
                    • Digital storytelling
                    • New ways to engage
                    • Create ‘sharable’
                      content
    Raise           • Be transparent
  awareness         • Show the impact
Social media for not-for-profits
                    • Collaboration
                    • Co-creation of solutions
     Rally            with other people
                    • Online advocacy
    people
    around
  your cause
Social media for not-for-profits
                    • “The biggest
                      misconception about
   Listen to          Twitter is that you have
                      to tweet to use Twitter”
     what           • Find resources for
    people            yourself
                    • See what feedback
  are saying          people are giving
Social media for not-for-profits
                    • Over 600,000 registered
                      NFP’s in Australia
                    • How do we work
   Connect            together?
                    • Reduce overlap
  with other
                    • Build on our strengths
    NFP’s
The big two
Facebook      Twitter
Facebook

                                Status
                               updates


             Apps                                 Likes




                           Facebook
       Ads                                         Comments




                    Insights             Shares
Facebook anatomy
Facebook anatomy
Facebook anatomy
Facebook anatomy
Activity: Find a Facebook page
Twitter

                                   Status
                                  updates


             Tweetchats                            Mentions




                             Twitter
          Hashtags                                      Replies




                     Favourites             Retweets
Twitter anatomy
Activity: Find a Twitter account
Other social media sites


                                         YouTube

      Google+                Instagram

                  LinkedIn

      Pinterest
The do’s and don'ts of social media
Do lots of this               Stay away from this
• Discover where your         • Feeling the need to be
  community is                   everywhere
• Use each platform           • Cross-post across all you
  differently                    social media channels
• Focus on your cause         • Focus on fundraising
• Measure the impact social   • Move forward without a
  media is having                strategy
• Share a mix of content      • Just talking about yourself
The do’s and don'ts of social media
Do lots of this               Stay away from this
• Discover where your         • Feeling the need to be
  community is                   everywhere
• Use each platform           • Cross-post across all you
  differently                    social media channels
• Focus on your cause         • Focus on fundraising
• Measure the impact social   • Move forward without a
  media is having                strategy
• Share a mix of content      • Just talking about yourself
Building a strategy

        S        Specific
        M      Measurable
        A       Attainable
        R        Relevant
        T         Timely
Building a strategy
                      • What do you want to
                        achieve specifically?
  S      Specific
  M    Measurable      “Have more people visit
  A     Attainable      our websites through
                           social media…”
  R     Relevant
  T      Timely
Building a strategy
                      • How will you measure
                        your goals?
  S      Specific
  M    Measurable     “Have more people visit
  A     Attainable     our websites through
                       social media by 10%”
  R     Relevant
  T      Timely       • Measured through
                        Google Analytics
Building a strategy
                      • Is your goal achievable?
                      • Do you have the
  S      Specific
                        necessary resources?
  M    Measurable     • Do you have the
  A     Attainable      necessary skills?

  R     Relevant
                       “Do I know how Google
  T      Timely         Analytics work? Do I
                        know social media?”
Building a strategy
                      • Is this meaningful for
                        your organisation?
  S      Specific
  M    Measurable     “Do I want more visitors
  A     Attainable       to my website?”

  R     Relevant
  T      Timely
Building a strategy
                      • Is the goal time-bound?
                      • Is there a due date?
  S      Specific
  M    Measurable      “Have more people visit
  A     Attainable      our websites through
                       social media by 10% by
  R     Relevant          the end of June”
  T      Timely
Activity: Set your goal
The do’s and don'ts of social media
Do lots of this               Stay away from this
• Discover where your         • Feeling the need to be
  community is                   everywhere
• Use each platform           • Cross-post across all you
  differently                    social media channels
• Focus on your cause         • Focus on fundraising
• Measure the impact social   • Move forward without a
  media is having                strategy
• Share a mix of content      • Just talking about yourself
What should I share?



                          Your
          Community      original
                         content

                          Other
          Interactions   people's
                         content
What should I share?
                             • Content you create
                               •   Blogs
                               •   News
                   Your
  Community
                  original     •   Videos
                  content
                               •   Photos
                  Other
  Interactions   people's
                 content
What should I share?
                             • Content other people
                               create related to your
                               cause
                  Your          • Articles
  Community      original
                 content        • Events
                                • Government policy
                   Other
  Interactions
                  people's
                  content
What should I share?
                           • Facebook
                              • Posting as your
                                organisation on other
                 Your           NFP’s Timeline
  Community     original
                content       • Replying to
                                comments/posts
                 Other
                people's   • Twitter
 Interactions
                content       • ReTweets
                              • Talk to others (mentions)
                              • Reply to mentions
What should I share?
                            • Ask questions
                            • Involve your community
                              in your content
 Community        Your
                 original   • Facebook
                 content
                               • Off-topic posts/memes
                  Other     • Twitter
  Interactions   people's
                 content       • Get involved in
                                 community hashtags
                                 (e.g. #FF, #charityweds)
Looking for more?
For more information, contact us at
Connecting Up:

Visit our website
www.connectingup.org
• Blog
• Learning Centre
• Events
• Donated and discounted
     technology for not-for-profits

Like us on Facebook
www.facebook.com/connectingup
Follow us on Twitter
www.twitter.com/connectingup

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Introduction to social media for Not for Profits

  • 1. Insert location name Introduction to social media for not-for-profits What’s it about and how to get started
  • 2. Who am I? • Ben Teoh • Content Community Coordinator at Connecting Up • Social media, blogs, online resources, e- newsletters, community events • Twitter: @hellobenteoh
  • 3. Key Learnings • The impact of the NBN • Why social media matters • Major social media platforms • The do’s and don’ts of social media • Examples of NFP’s using social media well
  • 4. National Broadband Network (NBN) • Higher speed Internet Social media access Cloud services HD Video • Do more online National Broadband e-Commerce Network Entertainment VOIP Multi-user
  • 6. Social media stats in Australia • September 2012 • Facebook: 11.5 million users • YouTube: 11 million users • LinkedIn: 2.2 million users • Twitter: 2.1 million users • http://www.socialmedianews.com.au
  • 7. The impact of social media • Highly connected people • Highly connected communities • New media • Strength in numbers • Change in agency/power
  • 10. Taking it to the ‘crowd’
  • 12. 5 ways to think social Be Be Be Be Have open welcoming generous interesting fun e.g. Charity Water e.g. WCHF e.g. Wikipedia e.g. TED talks e.g. memes
  • 13. Social media for not-for-profits Build Community Connect Raise with other awareness NFP’s Social Media for NFP's Listen to Rally what people people are around saying your cause
  • 14. Social media for not-for-profits • Find your community champions • Create space for conversations Build • Talk to your supporters Community • Reward your advocates
  • 15. Social media for not-for-profits • Digital storytelling • New ways to engage • Create ‘sharable’ content Raise • Be transparent awareness • Show the impact
  • 16. Social media for not-for-profits • Collaboration • Co-creation of solutions Rally with other people • Online advocacy people around your cause
  • 17. Social media for not-for-profits • “The biggest misconception about Listen to Twitter is that you have to tweet to use Twitter” what • Find resources for people yourself • See what feedback are saying people are giving
  • 18. Social media for not-for-profits • Over 600,000 registered NFP’s in Australia • How do we work Connect together? • Reduce overlap with other • Build on our strengths NFP’s
  • 20. Facebook Status updates Apps Likes Facebook Ads Comments Insights Shares
  • 25. Activity: Find a Facebook page
  • 26. Twitter Status updates Tweetchats Mentions Twitter Hashtags Replies Favourites Retweets
  • 28. Activity: Find a Twitter account
  • 29. Other social media sites YouTube Google+ Instagram LinkedIn Pinterest
  • 30. The do’s and don'ts of social media Do lots of this Stay away from this • Discover where your • Feeling the need to be community is everywhere • Use each platform • Cross-post across all you differently social media channels • Focus on your cause • Focus on fundraising • Measure the impact social • Move forward without a media is having strategy • Share a mix of content • Just talking about yourself
  • 31. The do’s and don'ts of social media Do lots of this Stay away from this • Discover where your • Feeling the need to be community is everywhere • Use each platform • Cross-post across all you differently social media channels • Focus on your cause • Focus on fundraising • Measure the impact social • Move forward without a media is having strategy • Share a mix of content • Just talking about yourself
  • 32. Building a strategy S Specific M Measurable A Attainable R Relevant T Timely
  • 33. Building a strategy • What do you want to achieve specifically? S Specific M Measurable “Have more people visit A Attainable our websites through social media…” R Relevant T Timely
  • 34. Building a strategy • How will you measure your goals? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10%” R Relevant T Timely • Measured through Google Analytics
  • 35. Building a strategy • Is your goal achievable? • Do you have the S Specific necessary resources? M Measurable • Do you have the A Attainable necessary skills? R Relevant “Do I know how Google T Timely Analytics work? Do I know social media?”
  • 36. Building a strategy • Is this meaningful for your organisation? S Specific M Measurable “Do I want more visitors A Attainable to my website?” R Relevant T Timely
  • 37. Building a strategy • Is the goal time-bound? • Is there a due date? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10% by R Relevant the end of June” T Timely
  • 39. The do’s and don'ts of social media Do lots of this Stay away from this • Discover where your • Feeling the need to be community is everywhere • Use each platform • Cross-post across all you differently social media channels • Focus on your cause • Focus on fundraising • Measure the impact social • Move forward without a media is having strategy • Share a mix of content • Just talking about yourself
  • 40. What should I share? Your Community original content Other Interactions people's content
  • 41. What should I share? • Content you create • Blogs • News Your Community original • Videos content • Photos Other Interactions people's content
  • 42. What should I share? • Content other people create related to your cause Your • Articles Community original content • Events • Government policy Other Interactions people's content
  • 43. What should I share? • Facebook • Posting as your organisation on other Your NFP’s Timeline Community original content • Replying to comments/posts Other people's • Twitter Interactions content • ReTweets • Talk to others (mentions) • Reply to mentions
  • 44. What should I share? • Ask questions • Involve your community in your content Community Your original • Facebook content • Off-topic posts/memes Other • Twitter Interactions people's content • Get involved in community hashtags (e.g. #FF, #charityweds)
  • 45. Looking for more? For more information, contact us at Connecting Up: Visit our website www.connectingup.org • Blog • Learning Centre • Events • Donated and discounted technology for not-for-profits Like us on Facebook www.facebook.com/connectingup Follow us on Twitter www.twitter.com/connectingup

Notas do Editor

  1. Social media: Communication, Collaboration,Connectivity, Community buildingHD Video: Video chat, Video streaming, Live broadcastingEntertainment:Online gaming, High-bandwidth, Music Multi-user: More devices, Home/business networkingVOIP: Audio chat, Lower costs, Better qualitye-Commerce: Online shopping, Online bankingCloud services: Data hosting, Online services, Distributed computing
  2. Charity