1. The Software Behind the Screens
Success story
Hyatt Regency — Chicago
Effective Communication to Guests
Elegant, Pleasing addition to Hotel Decor
Customer Overview
Story at a Glance
The Hyatt Regency® is one of the most prestigious brands in the hotel industry,
operating in major cities around the world, with meeting facilities and special
services designed with the business traveller in mind. Each Hyatt Regency® hotel
is designed and decorated to capture the essence of the local culture. The Hyatt
Regency® Chicago is in the heart of downtown Chicago, with 2,019 guestrooms,
63 meeting rooms and 228,000 square fee of space for banquets and various
functions. The Hyatt Regency Chicago takes pride in offering their guests the best
of everything among luxury hotels — great restaurants, well-appointed rooms and
Customer Name unparalleled service.
Hyatt Regency
Industry Sector
Hospitality
Location
Chicago, Illinois (USA)
Application
Guest Communications Facility
Navigation, Brand Advertising
and In-room Television System
Omnivex Solution
Omnivex Display
Content Assembly, Scheduling
and Delivery
Project Scope
Omnivex Control
Networked RS232 Device Control The Hyatt Regency® Chicago is a large complex including two separate towers on
and Monitoring different sides of Michigan Avenue that are connected by a series of hallways and
underground tunnels. The hotel management wanted to help guests and visitors
Omnivex DataPipe navigate the facility, without distracting from the hotel’s décor and design. They
Data and Instant Message also wanted a more effective method of distributing information, such as schedules
Distribution and times of hotel and local cultural events, maps of the facility, and captivating
graphics to promote the Hyatt brand and hotel amenities. They expressed a
Omnivex RFID Link desire to display real time information about weather, news, and flight information
RFID Interface for Chicago’s two major airports. In addition to fifty fixed mounted LCD screens,
the Hyatt Regency® Chicago required mobile screens that could be moved to
Omnivex SQLLink different locations throughout the hotel depending on the events that were taking
ODBC Database Queries place. They also wanted a system that could recognize who was viewing a
particular screen and content on that screen to suit the profile of the viewer.
Lastly, the management team felt that it would be beneficial to incorporate a live
television feed on some public displays, as well as provide guests with the ability to
access information on the public displays directly from the television screen in
their room.

2. The Software Behind the Screens
Success story
Hyatt Regency — Chicago
Omnivex Solution Omnivex Solution continued
The Hyatt Regency® Chicago chose Omnivex software to Omnivex Control software allows the management system
provide a complete solution for all of their digital signage company to communicate directly with all of the digital
needs. Omnivex software was able to handle all of the signage hardware installed in the hotel from their one
challenges of the hotel’s digital signage network with one central location. The software continuously monitors the
integrated system, because it has such a wide range of status of every screen as well as the PC connected to it,
capabilities. without a hotel staff member having to physically check on
the hardware. The use of Omnivex Control ensures that
All of the content for the screens is managed by Omnivex the screens and PCs are operating as intended and
Display software. The central content management automates an appropriate notification should a problem
component resides off site at the corporate location of a occur.
company that specialises in management systems for hotels.
From there they can design content and deliver it to the Hyatt
Regency® network. Omnivex software has the ability to
acquire, sort and format real time data through an intuitive
interface that does not require complex programming by the
operator. Real time news and weather data is delivered to the
screens via Omnivex NewsStand and Omnivex DataPipe. Live
television is streamed to certain screens and incorporated into
the display content automatically.
The software also interfaces with the Hyatt’s centralized
Envision property management server. The Envision database
contains information from around the world about all Hyatt
room, meeting and banquet bookings and schedules. Omnivex
DataPipe was able to access all of the information located in Results
the database and display relevant information on particular
screens at a specified date and time, automatically with no Omnivex worked closely with the Hyatt Regency® Chicago
manual intervention by Hyatt Regency® staff. to understand the requirements and concerns and
implement a digital signage system that supported their core
The ten mobiles screens can be placed in different locations values and satisfied the needs of their guests. By interfacing
depending on what activities are taking place at the hotel. directly to the Envision database, the system provided
Since the Omnivex software can simultaneously support relevance to viewer and eliminated ongoing operating costs.
multiple communication protocols, adding a wireless network Omnivex software allowed the Hyatt Regency® Chicago to
for the mobile screens was seamless. The screens are able to help their clients find their way around the hotel and to
access all information from the Omnivex DataPipe network conference and meeting areas with greater ease, while
and display schedules information for the specified location. enhancing the environment to look more modern and
technologically advanced. The installation of this digital
Omnivex Software allows guests to access all of the signage network and the unique capabilities of Omnivex
information on the public displays directly via their standard software enabled the Hyatt Regency® Chicago to maintain
in-room television screens. This feature is especially useful for its position as Chicago’s leading luxury hotel, assuring its
the business traveller to access information about flight status, customers the best stay among hotels in Chicago.
meeting times and schedules and local weather.
In order to address the Hyatt’s requirements to have custom
content displayed to certain visitors it was proposed that
radio frequency identification tags (RFID) be used. Then an
RFID tag is in range of a screen, the Omnivex software
recognizes the tag and automatically changes the content on
the local screen from the regularly scheduled information to
unique content that has been created for that particular P: +617 3205 6188
viewer F: +617 3205 6176
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