1. OPRM
Process & Techniques
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2. Elements of OPRM
Online Perception and Reputation is a sustained effort to ensure the
presence of positive and updated information of an individual or an
organization on the web.
OPRM
Perception Building
E-PR Content Optimizing
(Blogs/wikis+Content
(Link Building) (SEO)
Summary)
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5. The world of web 1.0
SEO was the KING
Welcome to World 3.0
Off Page Optimization using social tools helps you
POSITION & PROTECT YOUR BRAND
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6. OFF PAGE OPTIMIZATION
=
CONTENT SUBMISSION
+
CONTENT DISTRIBUTION
STEP 1 - ePR
STEP 2 - Thematic Blogs
STEP 3 - News Directories
STEP 4 - Social Bookmarks
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7. 1.Press Release writing and distribution
With e-PR practices you can take your
regular press releases and optimize them for
the web
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8. After ePR
Go Newslogging - Create Thematic Blogs
Tools like Wordpress, Blogger, PB Wiki can be used to create thematic
Blogs and submit unique content such as
1. Innovations in Broadband Services
2. Going Green with Technology
3. Beauty and beyond
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10. WHAT NEXT?
Social Media MASH UP!
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11. News links directories
New links directories are an example of user generated content.
They carry authority on the web and act as online news
resource centre.
Submitting original links of news articles in various news
directories helps bring forth the current news in the organic
Google searches.
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14. Now submitting your content is 3 steps
away.
STEP1: Provide the link of your content
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15. STEP2: Submit the story, place it under appropriate
categories/groups.
Add some tags.
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16. STEP3:Edit the changes in your story, if you want.
or
Comment on your article.
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17. There you are- with your
story…
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18. Way Forward
MRO
Monitor – Designate an executive to monitor, moderate and drive positive
discussions.
Respond – Respond to any product or support issues that arise from
communities and take the lead in responding with action plans to any
negative sentiments that develop.
Optimize – Proactively optimize corporate reputation online over time by
exploiting the positive aspects of your brand.
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