A review of design trend history, latest trends and strategies

2. How can Retail Design be strategic? Control the Touchpoints

3. Control Exterior Touchpoint: Outdoor Ads

4. Control Exterior Touchpoint 2: Branded Shopping bags

5. Exterior Touchpoint 3: facade

6. Interior Touchpoint 1: overall store interior

7. Interior Touchpoint 2: merchandise display

8. Interior Touchpoint 3: Customer Service

9. Retail Design 1. Sights on sidewalk: shopping bags, T’s 2. Print: billboards, mags 3. Online sites 3. Store Exterior, Interior 4. Merchandise Display 5. Customer service

10. Retail Design is a strategy and part of Retail Strategic Plan: 1. Consumer Targets 2. Business Model 3. Merch-Services Mix 4. Touchpoints: Design

11. Touchpoints are every contact a customer has with your store and your brand in the store or outside the store, whether bricks and mortar or on-line

12. Touchpoints = customer contact points that influence customer thinking about the store and it’s offerings, that help make the sale

13. Influentials outside: conversations w/friends, teachers, role models, sights on the sidewalk, print media & online sites, social media chat

14. Influentials inside: store environment (exterior, interior), store clerks, clerk training (service, info), managers, merchandise, services, partners, stockroom

15. Controlable Influential: Retail Design Elements 1. Sights on sidewalk: shopping bags, T’s 2. Print: billboards, mags 3. Online sites 3. Store Exterior, Interior 4. Merchandise Display 5. Customer service

16. The more control over the context the more control over the Influential, and the more influence to make the sale

17. Context: ambience, background, connection, environment Most controllable context: the Store Environment Control is why there will always be brick and mortar stores

18. How to plan Retail Design Strategy , control the Context and Influence the sale

19. Merchandising Analysis Datapoints

23. Historical Retail Design Trends: Wall and floor displays

27. Historical Retail Design Trends: The 1 st dept. Store

28. Historical Retail Design Trends: Staircase as statement

29. Historical Retail Design Trends: Staircase as statement

32. Historical Retail Design Trends: Tall Displays

34. Material exploration for meaning

35. Tech Accessory Niches

36. Online/Instore Hybrid

37. Shabby Chic Displays

38. Neverending Creativity of Display Design

39. Vending Machine Evolution

40. Shopper Phone Apps

41. Shopper Phone Apps

42. Reading Shopper Behavior Future Technology

43. Reading Shopper Behavior New Technology

44. Reading Shopper Behavior New Technology: Kinect

45. Leading U.S. Store Designs

46. Substance of Style by Virgina Postrel Why We Buy by Paco Underhill Business Model Generation by Osterwalder & Pigneur

47. businessweek.com fastcompany.com contractdesign.com vmsd.com