Today’s online shopping model is shifting from search based discovery to inspiration. Consumers are no longer motivated by product specs and hard facts. Instead, they’re inspired by pictures of products favored by friends in social communities. In this session, Arnie Gullov-Singh will explain the shift happening in online shopping and provide real life examples of brands who’ve embraced it to improve brand recognition and drive sales. This session will also explore the narrative behind Polyvore's rise to driving more sales than Pinterest and Twitter combined.

1. Arnie Gullov-Singh
Chief Revenue Officer
@arnie
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2. fashion is different
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3. Desire for
uniqueness
Inspiration
Fashion
($49B)
Furniture
($19B)
Books, Music,
Electronics Video ($24B)
($56B)
Information
Difficulty of expressing what you want
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3

4. It boils down to 3 things
Commerce
requires
Inspiration
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Inspiration
requires
Content
Content
requires
Community
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5. Commerce requires Inspiration
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6. Inspiration requires Content
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7. Content
requires
Community
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8. 3,100
115,000
products
sets
53,000
shares
170,000 shopper visits
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9. COMMUNITY
CONTENT
COMMERCE
20M USERS
4M SETS
TOP DRIVER
Styling & Shopping
Inspiring Shoppers
Of Sales & Customers
Sales ($Millions)
$10.
70
Facebook
$6.3
4
Polyvore
Pinterest
Twitter
$2.1
0
$0.9
3
Average Order
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$200
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10. What Every Retailer Can Do Today
Create
content
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Distribute
content
Build
community
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11. CONFIDENTIAL