2. The Brief
Challenge: Most people only pay attention to the Olympics
during the event
Ask: Connect more fans to the Games earlier in the year,
while leveraging Samsung’s core strengths
Timing: January 2016 - August 2016
Target: Tech-savvy consumers
Budget: $1MM
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14. Everyday Olympian App
Samsung Olympics: Complete challenges sent to your Samsung
phone, tablet, or home appliance
Weekly Challenges: Social based tasks encouraging ongoing
participation
Branded Content: Videos of Olympic athletes competing in
Samsung challenges with the help of “everyday” coaches
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27. Result
Taking advantage of Samsung’s ecosystem of connected devices
to encourage everyday people to push their own limits
Thursday, November 21, 13