Every second of every day the world is tweeting, posting and sharing. BBC Trending, a social media-driven news innovation by the BBC, looks at the origin of the story and its destination, what fuels the trend, and what it says about the world's interests. What makes one story more interesting to the next? In this session, get a look inside BBC Trending and why it's a meaningful step in the evolution of publishing.

1. BBC Global News

2. #BBCtrending: an innovation
in social news
Social media is not just a
place to broadcast, it’s a
place where political, social
and cultural change happens

3. #BBCTrending
‘What’s trending - and
why’
Anyone can see what is
trending. BBC journalism
tells you why
Social analytics and
audience engagement at
heart of Trending

4. BBC
original
journalism
US
culture
war
Next
Arab
Spring
Next
Gangnam
style
What
China
laughs at

5. {
Original journalism can be fun

6. {

7. {

8. {

9. {

10. {

11. #BBCTrending
A small, dedicated
editorial team
The resources of the
World’s Newsroom, our
global bureaux and 27
language services
Working closely with BBC
Monitoring

12. #BBCTrending
#BBCTrending is NOT
just broadcasting
On BBC.com
On BBC World News
On BBC World Service
On Twitter, Facebook and
YouTube. In-Twitter video
launched in December

13. {
Pushing storytelling formats
Borrowing from social

14. {

15. #BBCTrending typical week
Typical week: Approx 2-3 million views; c 400-500k from social
media
Video: 480k views for our video on FooseyTube (now past 600k)
Blogs: 1.2 million for ‘Is the World’s Unluckiest Man Being
exploited.’ Top 5 most read/shared.
Radio: Frequently most listened on BBC WS digital

16. {
Reporting on social conversation
= afflicting the comfortable?

17. {
Entering social conversations
and sticking with them

18. Something to say in the world’s
biggest conversations