Organizations recognize that they should be using data in their decision-making, but often the process involves complicated systems and only provides limited insights. Sachin Kamdar, CEO of Parse.ly, an analytics platform designed for premium digital publishers, will talk about how writers, reporters, and whole news companies can incorporate data to improve day-to-day decisions and long-term strategy. Understanding how to provide data in useable formats can answer questions and provide feedback, which will empower your team and, ultimately, benefit your readers.

1. P A R S E . L Y
S A C H I N K A M D A R , C E O
!
@ P A R S E L Y
@ S A C H I N K A M D A R

2. source: http://blog.dacadoo.com/wp-content/uploads/2012/11/Sport-QuantifiedSelf_Das-Handy-ist-mein-Fitnesstrainer-1024x837.png

9. HOW WOULD YOUR
ORGANIZATION
CHANGE IF EVERYONE
USED INSIGHTS TO
POWER
DECISION-MAKING?

11. “[Data-tracking] can have a profound
impact in creating proactive partnerships.”
“Quantified-self practitioners also have a
more preventive-focused ethos.”
“Every single person increased their
activity”

12. “[Data-tracking] can have a profound
impact on the partnership with the reader.”
“Quantified-self practitioners also have a
more predictive-focused ethos.”
“Every single person increased their
productivity”

13. P A R S E . L Y

17. P A R S E . L Y
S A C H I N K A M D A R , C E O
!
@ P A R S E L Y
@ S A C H I N K A M D A R