Kickoff Workshop with Disqus: Where Comments Meet Engagement

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Disqus users tend to be passionate about their interests and spend significant time online pursuing information on their hobbies. They visit more websites and consume more comments, tweets, videos and reviews than the general population. Many Disqus users are influencers within their areas of interest, having large numbers of followers and sharing expertise without expectation of personal benefit. They are naturally engaged with brands online through activities like sharing, reviewing and endorsing products and services.

Technology News & Politics

Let’s acknowledge the common
perception of commenters

Disqus users compared to general population

*Based on a third party study of a thousand randomized Disqus users

Users spend more time on smaller/organic sites

24%
are organic
sites

Average No. of Sites Visited in Last 30 Days Related to Specific Passion

12%
are organic
sites

They are ultra-passionate about their passions – expressing a
greater interest in engaging, learning and sharing more
I’ve spent many
years enjoying
this hobby.

It is
something I
know I will
still be
engaged in
many years
from now

Others come to me
for advice about
information
I was trying to
improve my
skills/ expertise

More time online, 7 hours per day.
*Hours Spent Online in Average Weekday

Seekers of information, news, and social media

Social

News

Info

They visit more sites, consume more
comments, tweets, videos, and reviews.

Comments
Reviews

Tweets

Videos

Not about benefiting personally

To point-out
what’s been
overlooked
To share expertise
To influence
opinions

Large number of followers
Percent Who Say Type of People are in Social Network
Have more general
acquaintances as
friends/followers

Have more friends/followers
among people they do not
even know

More likely to share, review, and endorse brands
Percent Who Use Engage in Types of Social Media in Last 30 Days

Video sharing
sites

Comment
areas online

Blogs / Micro
blogs

Produce more comments,
tweets, videos, and reviews
Percent Who Have Posted Type of Content in Last 30 Days

Comments

Reviews

Tweets

Videos

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Kickoff Workshop with Disqus: Where Comments Meet Engagement

1. DISQUS

3. Let’s acknowledge the common perception of commenters

6. Disqus users compared to general population *Based on a third party study of a thousand randomized Disqus users

7. Our audience is made up of geeks

9. Users spend more time on smaller/organic sites 24% are organic sites Average No. of Sites Visited in Last 30 Days Related to Specific Passion 12% are organic sites

10. They are ultra-passionate about their passions – expressing a greater interest in engaging, learning and sharing more I’ve spent many years enjoying this hobby. It is something I know I will still be engaged in many years from now Others come to me for advice about information I was trying to improve my skills/ expertise

11. They go deep online

12. More time online, 7 hours per day. *Hours Spent Online in Average Weekday

13. Seekers of information, news, and social media Social News Info

14. They visit more sites, consume more comments, tweets, videos, and reviews. Comments Reviews Tweets Videos

15. They are influencers

16. Not about benefiting personally To point-out what’s been overlooked To share expertise To influence opinions

17. Large number of followers Percent Who Say Type of People are in Social Network Have more general acquaintances as friends/followers Have more friends/followers among people they do not even know

18. Natural brand advocates

19. More likely to share, review, and endorse brands Percent Who Use Engage in Types of Social Media in Last 30 Days Video sharing sites Comment areas online Blogs / Micro blogs

20. Produce more comments, tweets, videos, and reviews Percent Who Have Posted Type of Content in Last 30 Days Comments Reviews Tweets Videos

21. disqus.com/audience

Kickoff Workshop with Disqus: Where Comments Meet Engagement

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