Is consolidation making programmatic an omnichannel savior? Are recent industry acquisitions connecting all of the dots for marketers? In this session, we will discuss the reality and future of omnichannel marketing and address current challenges, potential solutions and programmatic hacks to reach the user.

1. May 14, 2014
Is consolidation making
programmatic an
omnichannel savior?

2. Proprietary& Confidential
About the speaker: Mainframe to Mobile

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OgilvyOne’s digital media and
performance marketing arm
Neo, never distracted from creating the future.
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Named sole leader among Customer
Engagement Agencies by Forrester

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3 Omnichannel Myths
1. Marketers must create the same experiences
across all channels, on and offline
2. You need sophisticated technology installed
to get started
3. Marketers that are omnichannel have a
competitive advantage
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“Less that 10% of marketers executed their last
program to their desired level of integration
across paid, owned and earned media.”
~John Ellet, quoting research from nFusion

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What should marketers do today?

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#1. Read your
customers’ digital body
language
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Shifts in consumer media behavior
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Source: Google

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Where advertisers are putting more chips
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+56% +40% +26%
Mobile
Spend
Video
Spend
Social
Spend
+27% +24%
Programmatic
Spend
Native
Sponsorship Spend
Source: eMarketer Report 11-12/2013

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#2. Rally around a new
way of working
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CONTINUOUS COMMERCE™
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CREATINGONGOING
RELATIONSHIPS
UNLOCKINGTHE
FULL VALUE OF THE
CUSTOMER
CREATING
PERSONALIZED
SHOPPING
EXPERIENCES
OMNI-CHANNEL
CONTINUOUS
COMMERCE

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CONTINUOUS COMMERCE™

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CHANNELS, CREATIVITY
& TECHNOLOGY
ANALYTICS
DATA
CREATING
PERSONALIZED
SHOPPING
EXPERIENCES
OMNI-CHANNEL
CONTINUOUS COMMERCE™

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ACTIVATING OMNICHANNEL EXPERIENCES
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#3. Get into market with
a prototype

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Markets & Audiences
Market conditions
Individual Audience
Profiles
Data Management Platform
Real-time Data
Processing & Analysis
Delivery & Execution
Right Ad
Right Individual
Right Time
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3 Key Takeaways
1. Read your customers’ digital body language
2. Rally around a new way of working
3. Get into market with a prototype
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Thank You
Sean Muzzy
CEO, Neo@Ogilvy N.A.
Sean.Muzzy@Ogilvy.com
@bklynmuzz