Jonathan Ricard from Signal (formerly BrightTag) presentation from Digiday Retail Summit, 7.28.14

1. Cut through the noise. www.signal.co
Retailers and Data

2. Retailers and Data

3. We used to have a different name….
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unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.

4. A Question For The Audience
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unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.
1 2
BIG DATA + PROFITX =
3

5. Harvard Business Review: Sexiest Job
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unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.

6. Of Course – We’ve Been Here Before
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unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.

7. More Relevant Insights
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unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.
Source: Nielsen Connected Devices Report, Q3:13.
Note: Data gathered from USA general population sample 13+ years old with 9,448 respondents who own a Tablet, e-Reader,
Smartphone, or Streaming 97 Capable Device. Study conducted in 9/13.

8. Competitive Advantage comes from...
Confidential property of Signal. Not to be disclosed, reproduced, distributed or used for any
unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.
Learn about your customers
faster than your competitors
1
2 Put that learning into action
faster than your competitors

9. X = Action. In Real Time.
Confidential property of Signal. Not to be disclosed, reproduced, distributed or used for any
unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.
1 2
BIG DATA + ACTION = PROFIT
3

10. Confidential property of Signal. Not to be disclosed, reproduced, distributed or used for any
unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.
Batch Mode
We Need To Improve The Foundation
Real Time

11. BRIGHTTAG
Data Driven Marketing Success Isn’t Just…
MORE TERABYTES
MORE HADOOP
MORE ANALYTICS
Insight Must Drive Actions

12. So What The Heck Do We Do?
Confidential property of Signal. Not to be disclosed, reproduced, distributed or used for any
unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.
Link Cross Channel Consumer Engagement1
2 Improve Your Action/Reaction Time

13. 8/1/2014
Confidential property of Signal. Not to be disclosed, reproduced, distributed or used for any
unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.
“When we decided to conduct a vendor bake-off, Signal saved us
three months of work. The platform’s versatility and ease-of-use,
coupled with the expertise of Signal’s team, enabled an A/B test
that resulted in a $500,000 lift in customer lifetime value over
the course of a year. We’re excited to continue working with Signal
to take our cross-channel marketing efforts to the next level.”
- Eric Hergenrader, Senior Data Analyst

14. powers real-time marketing activities across
channels – driving more sales through
improved efficiency and optimization

15. Cut through the noise. www.signal.co
Thank You