The document discusses lessons learned from open source creative development. It recommends embracing an open source approach, championing collaborators, sharing ideas early and often, involving subject matter experts, avoiding idea diluters by working in small groups, and aligning measurements of success. The document also references marketing in a digital world, the importance of having a big idea but realizing its just the start, differences between never been done before ideas and new configurations, and examples from Honda and Intuit.

1. Open Source
october 23, 2013
Pete Imwalle
EVP, Chief Digital & Integration Officer
@PeteImwalle
1
Monday, October 28, 13

2. Traditional
creative development
2
Monday, October 28, 13

3. Nincompoop Forest
3
Monday, October 28, 13

4. Marketing in a
digital world.
4
Monday, October 28, 13

5. The big idea
is just the start.
5
Monday, October 28, 13

6. Never Been Done Before vs
New Configurations.
Monday, October 28, 13

7. Honda:
Matthew’s
Day Off
7
Monday, October 28, 13

8. Intuit:
Small Business.
Big Game.
8
Monday, October 28, 13

9. Listening Cloud
9
Monday, October 28, 13

10. Lessons Learned
10
Monday, October 28, 13

11. lessons learned
Embrace
“open source.”
11
Monday, October 28, 13

12. lessons learned
Champion
the collaborators.
12
Monday, October 28, 13

13. lessons learned
Share
early & often.
13
Monday, October 28, 13

14. lessons learned
Involve
SMEs.
14
Monday, October 28, 13

15. lessons learned
Idea-Diluters
live in groups.
15
Monday, October 28, 13

16. lessons learned
Align measurements
of success.
16
Monday, October 28, 13

17. Thank you.
october 23, 2013
Pete Imwalle
EVP, Chief Digital & Integration Officer
@PeteImwalle
17
Monday, October 28, 13